Our thoughts on Digital Customer Experience

The Difference Between Online User Feedback and Online Reviews

Mopinion: The Difference between Online User Feedback and Online Reviews - Cover Image

A common misconception among digital marketers is thinking that online user feedback and online reviews are one and the same. And we can’t exactly blame them. On the surface these two appear to be almost identical: both collect input (Voice of the Customer data) from online visitors and customers, both include user ratings or scores, […]

Read more

Introducing a new community for Customer Experience News

Mopinion: Introducing a new community for Customer Experience News - Customer Experience News

Mopinion, a proud sponsor, is happy to announce the launch of a new online community, Customer Experience News. It includes curated content that covers trending topics such as customer experience, user experience and technology with a global reach. Customer Experience News’ definition of what is relevant for the community is quite broad. All news items […]

Read more

Top 8 Most Popular Product Feedback Tools: An Overview

Mopinion:Top 10 Most Popular Product Feedback Tools-coverimage

Getting quality product feedback is essential when building or having just built a new product. This feedback can provide you with critical data that will ultimately drive your product strategy. With this type of feedback, users are not only looking for feedback from customers but also internal teams. Keep in mind, however, that despite which […]

Read more

3 Ways Online Feedback Can Prevent a ‘Scary’ Customer Experience

Mopinion: 3 Ways Online Feedback Can Prevent a Scary Customer Experience - Cover image

Halloween is slowly creeping up on us. There’s that subtle hint of pumpkin spice lingering in the air, costumes filling up all of the party stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix. With all of this Halloween fever around us, we simply […]

Read more

October Product Updates: featuring new onboarding flows

Mopinion: October Product Updates: featuring new onboarding flows - Update

Hope you’re all hungry for some updates and new features because Mopinion has come out with several this month – and we’d like to share them with you! Mopinion is proud to announce that the following are now available within our Feedback Analytics software: Mopinion’s API has been updated New (Scoring) Form Element: Thumbs icons […]

Read more

New White Paper: How to Boost your Retail Website with Online Feedback

Mopinion: New White Paper: How to Boost your Retail Website with Online Feedback - Cover

The online customer journey in retail is going through a major transformation. Consumers are not only (increasingly) picking up their mobile phones to shop online, but they’re also looking for a more interactive experience with the brand, accompanied by a smooth purchasing process. This is a shift that many suspect will demand more from online […]

Read more

Customer Story: Nederlandse Loterij doesn’t gamble with customer experience

Mopinion: Customer Story: Nederlandse Loterij doesn’t gamble with customer experience - Cover image

Nederlandse Loterij, the famous Dutch lottery, offers several wonderful games of chance in the Netherlands, such as the Staatsloterij, Lotto and TOTO. These games help the Nederlandse Loterij achieve its main ambition, which is contributing to a happier and healthier Holland. You may also know the Nederlandse Loterij as being one of the largest sports […]

Read more

Mopinion’s Partner Bright UK nominated by ECCCSAs for Best VoC Initiative

Mopinion: Mopinion’s Partner Bright UK nominated by ECCCSAs for Best VoC Initiative - Cover Image

Mopinion’s partner, Bright UK has been nominated together with DMG Media for the award for Best Voice of the Customer Initiative, as part of the European Contact Centre & Customer Service Awards (ECCCSAs) in the UK. The ECCCSAs are considered the ‘largest and longest running awards in the customer contact industry’. The organisations nominated are […]

Read more

Top 23 Conversion Rate Optimisation Tools: An Overview

Mopinion: Top 23 Conversion Rate Optimisation Tools: An Overview - Cover

Conversion Rate Optimisation (CRO) is vital for every marketer. However, proper CRO is really what will help you achieve successful marketing efforts among your customers. This is why it is so important to be aware of the key CRO tactics out there as these will be sure to boost ROI and help you reach the […]

Read more

Guest post: Customer Feedback Tips from HR software company Recruitee

Mopinion: Guest post: Customer Feedback Tips from HR software company Recruitee - Cover

Recruitee is a cloud-based ATS (Applicant Tracking System) that streamlines the recruitment process. In order for us to successfully save our users’ time and effort during hiring, we have to listen to their feedback! While we have a firm grasp on how to best execute recruitment software in order to produce results, there may be […]

Read more