Our thoughts on Digital Customer Experience

3 Ways to Collect In-App Feedback: Webviews, SDKs & APIs

Mopinion: 3 Ways to Collect In-App Feedback: Webviews, SDKs & APIs - Cover_Image

Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. […]

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How to install a feedback form in WordPress

Mopinion: How to install a feedback form in Wordpress - Cover Image

Whether you’ve just launched your website or you’re in the process of improving the online customer experience, customer feedback will serve as an invaluable tool in achieving your business’ goals. This feedback not only has the potential to provide you with insights into which kinds of problems your visitors are running into but it can […]

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Mopinion launches customisable inbox filters and views

Mopinion: Mopinion launches customisable inbox filters and views - Inbox Filter Cover

To kickoff the new year, Mopinion has just launched a new feature within its platform: customisable inbox filters and views. This new feature will give users total control of the views they create in their inbox of feedback items. It enables users to combine key data fields such as scores, browsers, texts, URLS and more […]

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Why Collecting In-App Feedback is Important for Mobile UX

Mopinion: Why is In-App Feedback Important for Mobile UX? - Feedback Collection

Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, […]

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Top Digital Customer Experience (CX) Trends for 2018

Mopinion: Top Digital Customer Experience (CX) Trends for 2018 - Cover Image

Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that […]

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New White Paper: Optimising the Mobile Experience with In-App Feedback

Mopinion: New White Paper - Optimising the Mobile Experience with In-App Feedback

For digital marketers and product owners, understanding the need for mobile optimisation will be critical in the coming year. In a study carried out by Statista, in the third quarter of 2017, nearly 53% of global web traffic originated from mobile devices. This is a huge jump from the previous year and it’s expected to […]

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