Our thoughts on Digital Customer Experience







Building your user feedback dashboard: the easy way

Mopinion: Building your user feedback dashboards: the easy way - Cover image

The importance of visualising and analysing online customer feedback cannot be emphasised enough. A very modern approach to data analysis, using visualisations not only enables us to easily digest the data but also aids in extracting valuable customer insights. And as feedback volumes rise, visualisation tools such as dashboards become increasingly advantageous. There are many […]

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How to build the best online feedback forms

Mopinion: How to build the best feedback forms

Well-designed online feedback forms are the start of a good digital experience program. While feedback forms are often confused with traditional online surveys, there is no denying that applying a feedback form is far more effective. An online feedback form is a tool used to capture feedback on websites and mobile apps. It is a […]

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5 tips that will make you rethink your current online feedback strategy

Mopinion: 5 tips that will make you rethink your current online feedback strategy

Are you serious about listening to your online customers or is your website feedback tool just a vanity project? A lot of feedback tools out there make it easy to collect user feedback on your website or mobile app, but do they really help make your digital channels more customer centric? The majority of these […]

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5 Different types of user feedback tools

Mopinion: 5 Different types of user feedback tools

The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of tools in order to collect feedback from the user. But what type of feedback tool should you use, for which type […]

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