{"id":57602,"date":"2016-02-07T17:16:34","date_gmt":"2016-02-07T16:16:34","guid":{"rendered":"https:\/\/beta-site.mopinion.com\/die-zukunft-von-kundenfeedback\/"},"modified":"2025-11-17T14:05:27","modified_gmt":"2025-11-17T13:05:27","slug":"whitepaper-future-of-online-feedback","status":"publish","type":"page","link":"https:\/\/mopinion.com\/de\/resources\/whitepaper-future-of-online-feedback\/","title":{"rendered":"Die Zukunft von Kundenfeedback"},"content":{"rendered":"<p><script>var paperFilename = '2017-02-07\/2nd6\/287092\/5329\/White_paper_The_Future_of_Online_Customer_Feedback.pdf'<\/script><\/p>\n<div class=\"content-wrap seeitlive-content-wrap\">\n<section id=\"\" class=\"xs-mt-0 xs-mb-10\">\n<div class=\"container xs-pt-0 xs-pb-30\">\n<div class=\"row\">\n<div class=\"col-md-7 col-md-push-5 xs-mt-20 text-center xs-mb-60 lg-mb-0 order-md-2\">\n<div class=\"col-xs-12 col-uxs-12 text-center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/08\/27153637\/cust_fb_inpage.jpg\" alt=\"White paper - Digital Feedback-Fueled Approach to Personalisation 2018\" width=\"520\" height=\"650\" class=\"alignnone size-full wp-image-23642\" \/><\/div>\n<div class=\"col-md-10 col-md-offset-1\">\n<h3 class = \"fw-600 text-center\"> Erfahren Sie, wie Sie die M\u00f6glichkeiten des Online-Kundenfeedbacks nutzen k\u00f6nnen, um Websites und Apps zu optimieren <\/h3>\n<ul class = \"list-general text-left seeitlive-list-general\">\n<li><span class=\"icon-fas icon-fas-plus\"><\/span>\n<p> Erfahren Sie, wie Ihr Unternehmen das digitale Kundenerlebnis erfolgreich optimieren kann <\/ p> <\/li>\n<li><span class=\"icon-fas icon-fas-plus\"><\/span>\n<p> Erhalten Sie praktische Tipps, um besseres Online-Kundenfeedback zu sammeln <\/p>\n<\/li>\n<li><span class=\"icon-fas icon-fas-plus\"><\/span>\n<p> Generieren neuer Vertriebs-Leads mit Kundenfeedback <\/p>\n<p> <\/ li><\/p>\n<li><span class=\"icon-fas icon-fas-plus\"><\/span>\n<p> Erhalten Sie Einblicke, wie f\u00fchrende Unternehmen Feedback in die Tat umsetzen <\/p>\n<\/li>\n<li><span class=\"icon-fas icon-fas-plus\"><\/span>\n<p> Werden Sie ein Profi bei der Berichterstattung \u00fcber Online-Feedback innerhalb der Organisation <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<p><!-- .\/.col-md-7 --><\/p>\n<div class=\"col-md-5 col-md-pull-7 xs-pt-20 xs-pb-20 seeitlive-form-wrap order-md-1\">\n<div class=\"form-wrap\">\n<h3 class=\"serif text-center xs-mb-10 xs-mt-20 fw-600\">\n<p>\n<img decoding=\"async\" src=\"https:\/\/mopinion.com\/wp-content\/themes\/Mopinionated\/images\/mopinion-logo.svg\" alt=\"Mopinion\" width=\"200\" \/> <\/p>\n<p>Laden Sie Ihr White Paper noch heute herunter&#8230;<\/h3>\n<p><form action=\"https:\/\/go.mopinion.com\/l\/287092\/2021-01-13\/25zz4p\" method=\"post\" id=\"pardot_form\">\n\n\t\t\t<div style=\"position:absolute; left:-9999px; top: -9999px;\">\n\t\t\t    <label for=\"pardot_extra_field\">Comments<\/label>\n\t\t\t    <input type=\"text\" id=\"pardot_extra_field\" name=\"pardot_extra_field\" class=\"pardot_form form-whitebg\">\n\t\t\t<\/div><input type=\"hidden\" name=\"Lead_persona\" id=\"Lead_Persona\" required=\"false\" value=\"unknown\"> <input type=\"hidden\" name=\"Language\" id=\"Language\" required=\"false\" value=\"English\"> <input type=\"hidden\" name=\"Account_owner\" id=\"Account_owner\" required=\"false\" value=\"unknown\">\n\n\t\t\t<div class=\"field-wrap text-wrap label-below form-whitebg-wrap\" id=\"pardot_form_01\">\n\t\t\t\t<input id=\"Pardot_First_Name\" name=\"FirstName\" type=\"text\" placeholder=\"\" class=\"pardot_form form-whitebg\" required=\"false\" value=\"\"> \n\t\t\t\t<label for=\"Pardot_First_Name\" id=\"Pardot_First_Name_label\" class=\"\">Vorname<span class=\"\"><\/span><\/label>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"field-wrap text-wrap label-below form-whitebg-wrap\" id=\"pardot_form_02\">\n\t\t\t\t<input id=\"Pardot_Last_Name\" name=\"LastName\" type=\"text\" placeholder=\"\" class=\"pardot_form form-whitebg\" value=\"\" required=\"required\"> \n\t\t\t\t<label for=\"Pardot_Last_Name\" id=\"Pardot_Last_Name_label\" class=\"\">Nachname<span class=\"\"><strong>*<\/strong><\/span><\/label>\n\t\t\t\t<div id=\"errorLastName\" class=\"pardot_error\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"field-wrap text-wrap label-below form-whitebg-wrap\" id=\"pardot_form_03\">\n\t\t\t\t<input id=\"Pardot_Business_Email\" name=\"BusinessEmail\" type=\"text\" placeholder=\"\" class=\"pardot_form form-whitebg\" value=\"\" required=\"required\"> \n\t\t\t\t<label for=\"Pardot_Business_Email\" id=\"Pardot_Business_Email_label\" class=\"\">Gesch\u00e4ftliche E-Mail-Adresse<span class=\"\"><strong>*<\/strong><\/span><\/label>\n\t\t\t\t<div id=\"errorBusinessEmail\" class=\"pardot_error\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"field-wrap text-wrap label-below form-whitebg-wrap\" id=\"pardot_form_04\">\n\t\t\t\t<input id=\"Pardot_Company_Name\" name=\"CompanyName\" type=\"text\" placeholder=\"\" class=\"pardot_form form-whitebg\" value=\"\" required=\"required\"> \n\t\t\t\t<label for=\"Pardot_Company_Name\" id=\"Pardot_Company_Name_label\" class=\"\">Unternehmen<span class=\"\"><strong>*<\/strong><\/span><\/label>\n\t\t\t\t<div id=\"errorCompanyName\" class=\"pardot_error\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"field-wrap text-wrap label-below form-whitebg-wrap\" id=\"pardot_form_05\">\n\t\t\t\t<input id=\"Pardot_Phone_Number\" name=\"PhoneNumber\" type=\"text\" placeholder=\"\" class=\"pardot_form form-whitebg\" value=\"\" required=\"required\"> \n\t\t\t\t<label for=\"Pardot_Phone_Number\" id=\"Pardot_Phone_Number_label\" class=\"\">Telefonnummer<span class=\"\"><strong>*<\/strong><\/span><\/label>\n\t\t\t\t<div id=\"errorPhoneNumber\" class=\"pardot_error\"><\/div>\n\t\t\t<\/div>\n\n            <div class=\"field-wrap submit-wrap label-above btn-wrap btn-success-wrap btn-lg-wrap btn-large-wrap\">  \n\t\t\t\t<input type=\"submit\" name=\"submit\" class=\"btn btn-success btn-lg btn-large\" id=\"\" value=\"Holen Sie sich Ihre kostenlose Kopie\">\n\t\t\t<\/div>\n\n\t\t<\/form>\n\t\t<script>\n\t\t\tvar waitForLoad = setInterval(function() {\n\n\t\t\t\tif (typeof _mopi === \"object\") {\n\t\t\t\t\tclearInterval(waitForLoad);\n\t\t\t\t\tvar langCookie = \"\"\n\t\t\t\t\ttry {\n\t\t\t\t\t\tlangCookie = _mopi.getCookie(\"qtrans_front_language\");\n\t\t\t\t\t} catch(e) {}\n\t\t\t\t\t\/\/fallback for non excisting cookie\n\t\t\t\t\tif(!langCookie){\n\t\t\t\t\t\tvar loc = document.location.href;\n\t\t\t\t\t\tif(loc.match(\/\\\/nl\\\/\/ig) !== null){langCookie = \"nl\"}\n\t\t\t\t\t\telse if(loc.match(\/\\\/de\\\/\/ig) !== null){langCookie = \"de\"}\n\t\t\t\t\t\telse if(loc.match(\/\\\/fr\\\/\/ig) !== null){langCookie = \"fr\"}\n\t\t\t\t\t\telse if(loc.match(\/\\\/es\\\/\/ig) !== null){langCookie = \"es\"}\n\t\t\t\t\t\telse{langCookie = \"en\"}\n\t\t\t\t\t}\n\t\t\t\t\tArray.prototype.slice.call(document.querySelectorAll(\"#pardot_form label\")).forEach(function(element) {\n\n\t\t\t\t\t\tvar mlTag = \"[:\"+langCookie+\"]\";\n\n\t\t\t\t\t\tif (langCookie && element.textContent.indexOf(\"[:]\") > -1) {\n\t\t\t\t\t\t\tvar langArr = element.textContent.split(\"[:]\");\n\t\t\t\t\t\t\tvar translated = langArr.filter(function(str) {\n\t\t\t\t\t\t\t\tif (str.indexOf(mlTag) > -1) {\n\t\t\t\t\t\t\t\t\treturn str\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t})\n\n\t\t\t\t\t\t\tif (translated.length) {\n\t\t\t\t\t\t\t\ttry {element.textContent = translated[0].replace(mlTag,\"\") }catch(e){}\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t}\t\n\t\t\t\t\t});\n\t\t\t\t}\n\t\t\t}, 100);\n\t\t<\/script>\n\t\t<br \/>\n<em>Hinweis: Dieses White Paper ist in Englisch.<\/em>\n<\/div>\n<\/div>\n<p><!-- .\/.col-md-5 --><\/p>\n<\/div>\n<\/div>\n<p><!-- .\/.container --><\/p>\n<\/section>\n<p>&nbsp;<\/p>\n<section class=\"xs-mt-0 xs-mb-45 light-bg skewed\" id=\"faq\" style=\"padding:0 20px 0 20px;\">\n\t\t\t\t\t\t<div class=\"container xs-pt-50 xs-pb-50\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<h1 class=\"xs-mb-40 text-center\">H\u00e4ufig gestellte Fragen<\/h1>\n\t\t\t\t\t\t\t\t<div class=\"col-md-7 text-left xs-mb-20 lg-mb-0\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"xs-mb-20 text-left serif\">Warum muss ich die Informationen ausf\u00fcllen?<\/h4>\n\t\t\t\t\t\t\t\t\t<p>Wir werden Ihre pers\u00f6nlichen Daten immer sicher aufbewahren. Wir bitten Sie um Ihre Informationen im Austausch gegen eine wertvolle Ressource, um Ihnen Informationen per E-Mail oder auf andere Weise zu senden, von denen wir glauben, dass sie f\u00fcr Sie von Interesse sind. Weitere Informationen zu unseren Datenschutzbestimmungen <a href=\"https:\/\/mopinion.com\/de\/legal\/policies\/privacy-statements\/\">finden Sie hier.<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"col-md-5 text-left xs-mb-20 lg-mb-0\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"xs-mb-20 text-left serif\">Ist es wirklich kostenlos?<\/h4>\n\t\t\t\t\t\t\t\t\t<p>Absolut. Wir teilen etwas kostenloses Wissen, das Sie hoffentlich n\u00fctzlich finden. Denken Sie daran, wenn Sie das n\u00e4chste Mal Marketingfragen haben!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/section>\n<\/div>\n<script>\n\t\tjQuery(function(){\n\t\t\tjQuery.validator.addMethod(\"phone\", function (phone_number, element) {\n\t\t\t    phone_number = phone_number.replace(\/\\s+\/g, \"\");\n\t\t\t    return this.optional(element) || phone_number.length > 9 && phone_number.match(\/^[\\(\\)\\s\\-\\+\\d]{10,17}$\/);\n\t\t\t}, \"Please specify a valid phone number\");  \n\n\t\t\tjQuery(\"#pardot_form\").validate({\n\t\t\t    ignore: [],\n\t\t\t    errorPlacement: function (error, element) {\n\t\t\t        var name = element.attr(\"name\");\n\t\t\t        jQuery(\"#error\" + name).append(error);      \n\t\t\t    },\n\t\t\t    rules: {\n\t\t\t        LastName:{\n\t\t\t          required:true\n\t\t\t        },\n\t\t\t        BusinessEmail:{\n\t\t\t          required:true,\n\t\t\t          email: true\n\t\t\t        },\n\t\t\t    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xs-pt-30 xs-pb-30\">\n<div class=\"row\">\n<div class=\"col-sm-10 col-sm-offset-1\">\n<h2 class=\"xs-mb-60 text-center\">Lernen Sie unsere Kunden kennen<\/h2>\n<ul class=\"client-logos\">\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"Pon Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_pon.png\"><\/li>\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"Gazelle Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_gazelle.png\"><\/li>\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"DPG Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_dpg.png\"><\/li>\n\t\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"KLM Logo\" 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src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_delijn.png\"><\/li>\n\t\t<\/ul>\n\t\t\n\t\t<ul class=\"client-logos\">\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"Accor Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_accor.png\"><\/li>\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"Jimdo Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_jimdo.png\"><\/li>\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"CSS Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_css.png\"><\/li>\n\t\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"Campina Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_campina.png\"><\/li>\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"Action Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_action.png\"><\/li>\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"Del Haize Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_delhaize.png\"><\/li>\n\t\t<\/ul>\n\t\t\n\t\t<ul class=\"client-logos\">\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"Ahold Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_ahold.png\"><\/li>\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"TNO Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_tno.png\"><\/li>\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"Scania Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_scania.png\"><\/li>\n\t\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"Zeeman Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_zeeman.png\"><\/li>\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"Efteling Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_efteling.png\"><\/li>\n\t\t\t<li><img decoding=\"async\" class=\"client-logo greyscale\" alt=\"Bridgestone Logo\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/customers\/Customer_logos_175x70\/logo_bridgestone.png\"><\/li>\n\t\t<\/ul>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>How companies are improving websites and apps by giving centre stage to the voice of the online customer<\/p>\n","protected":false},"author":9,"featured_media":99458,"parent":79370,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"landingpage_pardot.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[2217],"tags":[],"class_list":["post-57602","page","type-page","status-publish","has-post-thumbnail","hentry","category-whitepaper-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Die Zukunft von Kundenfeedback - Mopinion<\/title>\n<meta name=\"description\" content=\"In dieser Kundengeschichte 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