{"id":60560,"date":"2014-07-25T16:59:02","date_gmt":"2014-07-25T15:59:02","guid":{"rendered":"https:\/\/beta-site.mopinion.com\/volkswagen-optimierung-der-user-experience\/"},"modified":"2023-10-02T08:41:28","modified_gmt":"2023-10-02T07:41:28","slug":"volkswagen-optimierung-user-experience","status":"publish","type":"post","link":"https:\/\/mopinion.com\/de\/volkswagen-optimierung-user-experience\/","title":{"rendered":"Volkswagen &#8211; Optimierung der User Experience"},"content":{"rendered":"<h4><a href=\"https:\/\/www.volkswagen.de\/\" target=\"_blank\" rel=\"noopener\">Volkswagen<\/a> ist eine deutsche Automarke. Volkswagen wurde 1937 gegr\u00fcndet, ist die meistverkaufte Marke, Namensgeber der Volkswagen AG und derzeit der zweitgr\u00f6\u00dfte Automobilkonzern der Welt. In den Top-10 der meistverkauften PKWs aller Zeiten ist Volkswagen dreimal vertreten: mit dem Volkswagen Golf, dem Volkswagen K\u00e4fer und dem Volkswagen Passat.<\/h4>\n<hr class=\"extra\">\n<h3>Die Herausforderung<\/h3>\n<p>Volkswagen brachte unter dem Namen Volkswagen BlueMotion Technologies mehrere umweltfreundliche PKWs auf den Markt. F\u00fcr das neue Sortiment wurde eine neue Website erstellt. Weil die digitalen Kan\u00e4le von BlueMotion Technologies verh\u00e4ltnism\u00e4\u00dfig neu sind, besteht immer das Risiko, dass Teile der Website nicht einwandfrei funktionieren und manches lie\u00dfe sich noch verbessern.<\/p>\n<p>Volkswagen w\u00e4hlte <a href=\"https:\/\/mopinion.com\/de\">Mopinion<\/a>, um Probleme m\u00f6glichst fr\u00fchzeitig zu entdecken. Besonders wichtig ist dabei die Optimierung der Benutzererfahrung f\u00fcr Besucher.<\/p>\n<blockquote><p>Dank der Erkenntnisse, die wir von den Kundenfeedback-Berichten in Echtzeit von Mopinion erhielten, konnte Volkswagen die Bed\u00fcrfnisse der Besucher ununterbrochen \u00fcberwachen und entsprechend reagieren, um das Erlebnis zu optimieren und treue Kunden f\u00fcr sich zu gewinnen.<\/p>\n<div style=\"width: 100%; text-align: right; margin: 0 0 20px 0; color: #888; font-style: normal;\">Digital Marketeer at Volkswagen NL<\/div>\n<\/blockquote>\n<h3>Die L\u00f6sung<\/h3>\n<p>Zur Optimierung der Website entschied Volkswagen sich daf\u00fcr, mit der Plattform von Mopinion Feedbackdaten zu erfassen. Mit den Datenerfassungs-Tools von Mopinion k\u00f6nnen Besucher, wenn sie m\u00f6chten und es f\u00fcr sie relevant ist, auf jeder Website in Echtzeit Feedback geben. Ereignisgesteuerte Feedbackformulare werden ausgel\u00f6st, wenn die Software erfasst, dass der Kunde davor steht, die Seite zu verlassen oder andere abweichende Verhaltensweisen zeigt. Durch das Stellen der richtigen Fragen auf dem Feedbackformular konnte Volkswagen die Meinung der Kunden \u00fcber BlueMotion Technologies erfahren. Die Feedbackformulare lie\u00dfen sich mit Bezug auf Feedbackkennzahlen und Forschungsdesign vollst\u00e4ndig an die Anforderungen von Volkswagen anpassen.<\/p>\n\t\n\t\t\t\t\t\t<div class=\"clientapp blog_form\">\n\t\t\t\t\t\t\t<hr>\n\t\t\t\t\t\t\t<div class=\"row xs-pb-50\">\n\t\t\t\t\t\t\t\t<div class=\"col-md-6  col-sm-6 pd-bl-cor darktrial-form-header\">Jetzt kostenlos starten<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-6 trial-form-img\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/media.mopinion.com\/wp-content\/themes\/Mopinionated\/images\/darktrial_icons.png\" style=\"margin-top: 15px;\" alt=\"Mopinion Icons\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t   <div class=\"col-md-12\">\n\t\t\t\t\t\t\t      <form id=\"hero_pardot_form\" name=\"regForm\" action=\"\/trial-email.php\" method=\"post\">\n\t\t\t\t\t\t\t            <div class=\"darktrial-form-border input-group placeholder-lg\">\n\t\t\t\t\t\t\t               <input id=\"Pardot_Business_Email\" name=\"BusinessEmail\" type=\"text\" placeholder=\"Ihre E-Mail in\" class=\"darkinput-form-bg input-form-e form-control\"  value=\"\" required=\"true\">\n\t\t\t\t\t\t\t               <span class=\"input-group-e-btn input-group-btn\">\n\t\t\t\t\t\t\t               <button class=\"input-form-e-btn btn btn-primary\" onclick=\"return validateForm()\" id=\"submitButton2\"><strong>Teste es jetzt!<\/strong><\/button>\n\t\t\t\t\t\t\t               <\/span>\n\t\t\t\t\t\t\t            <\/div>\n\t\t\t\t\t\t\t      <\/form>\n\t\t\t\t\t\t\t      <p id=\"errorMessage\" class=\"error-color-red\"><\/p>\n\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"row trial-form-bulletpoints\">\n\t\t\t\t\t\t\t\t<div class=\"col-md-12\">\n\t\t\t\t\t\t\t\t\t<ul class=\"darktrial-form\">\n\t\t\t\t\t\t\t\t\t\t<li style=\"padding-left:0px;\">Schnelle Installation<\/li>\n\t\t\t\t\t\t\t\t\t\t<li> \u25a0 <\/li>\n\t\t\t\t\t\t\t\t\t\t<li> 14 Tage kostenlos zur Probe<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<hr>\n\t\t\t\t\t\t<\/div>\n<h3>Das Ergebnis<\/h3>\n<p>Die Nutzung der Digital Insights Reports von Mopinion wurden von Volkswagen als gro\u00dfer Erfolg betrachtet. Au\u00dferdem wurden auf der Website viele Probleme wie defekte Links, fehlende Informationen und Website-Merkmale entdeckt und behoben, die bisher \u00fcbersehen worden waren.<\/p>\n<p>Volkswagen beobachtet klare Fortschritte in den R\u00fcckmeldungen, die \u00fcber die Plattform von  Mopinion eingehen. Die Online-Kundenzufriedenheit nimmt weiterhin zu und w\u00e4hrend Volkswagen die wertvollen Erkenntnisse nutzt, die \u00fcber die Feedbackberichts-Plattform eingehen, nimmt die Anzahl der eingereichten Beschwerden und der negativen R\u00fcckmeldungen weiter ab.<\/p>\n<section class=\"clientapp blog-cta blog-cta-between blog-cta-border\"> \n\t\t\t\t\t<div class=\"row cta-header-row\">\n\t\t\t\t\t\t<div class=\"col-sm-10 col-sm-offset-1\">\n\t\t\t\t\t\t\t<h3 class=\"text-center\">Teste es jetzt!<\/h3>\n\t\t\t\t\t\t\t<p class=\"text-center\">M\u00f6chten Sie mehr \u00fcber die All-in-One User Feedback Software von Mopinion erfahren? Seien Sie nicht sch\u00fcchtern und probieren Sie unsere Software aus. M\u00f6gen Sie es etwas pers\u00f6nlicher? Buchen Sie eine Demo. Einer unserer Feedback-Profis f\u00fchrt Sie durch die Software und beantwortet all Ihre Fragen.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"blog-cta-btn-wrap cta-light text-center\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/mopinion.com\/de\/demo\/?track=blog-post\" id=\"blog-embedded-cta-demo\" class=\"btn btn-request blog-cta-btn blog-btn-sub btn-primary btn-10\">Buchen Sie eine Demo<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/app.mopinion.com\/account\/sign-up?track=blog-post\" id=\"blog-embedded-cta-trial\" class=\"btn btn-request  btn-outline-primary  blog-cta-btn\">Direkt loslegen<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Volkswagen ist eine deutsche Automarke. Volkswagen wurde 1937 gegr\u00fcndet, ist die meistverkaufte Marke, Namensgeber der Volkswagen AG und derzeit der zweitgr\u00f6\u00dfte Automobilkonzern der Welt. In den Top-10 der meistverkauften PKWs aller Zeiten ist Volkswagen dreimal vertreten: mit dem Volkswagen Golf, dem Volkswagen K\u00e4fer und dem Volkswagen Passat. Die Herausforderung Volkswagen brachte unter dem Namen Volkswagen [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":70183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1897],"tags":[2013,2072,1791],"class_list":["post-60560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitale-feedback-de","tag-automotive-de","tag-customer-experience-de","tag-customer-stories-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Volkswagen - Optimierung der User Experience - Mopinion<\/title>\n<meta name=\"description\" content=\"Volkswagen w\u00e4hlte Mopinion, um Probleme m\u00f6glichst fr\u00fchzeitig zu entdecken. Besonders wichtig ist dabei die Optimierung der Benutzererfahrung f\u00fcr Besucher.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mopinion.com\/de\/volkswagen-optimierung-user-experience\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen - Optimierung der User Experience - Mopinion\" \/>\n<meta property=\"og:description\" content=\"Volkswagen w\u00e4hlte Mopinion, um Probleme m\u00f6glichst fr\u00fchzeitig zu entdecken. 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Kees has a background in web design, digital marketing and UX. After working for a number of web agencies he held digital marketing positions at Philips and USG Marketing. His skills on the guitar aren\u2019t too bad either.","sameAs":["http:\/\/mopinion.com","m0p1n10n","https:\/\/x.com\/keeswolters"],"url":"https:\/\/mopinion.com\/de\/author\/kees-wolters\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28110715\/vw-cover.jpg",1800,650,false],"landscape":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28110715\/vw-cover.jpg",1800,650,false],"portraits":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28110715\/vw-cover.jpg",1800,650,false],"thumbnail":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28110715\/vw-cover-150x150.jpg",150,150,true],"medium":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28110715\/vw-cover-300x108.jpg",300,108,true],"large":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28110715\/vw-cover-1024x370.jpg",1024,370,true],"1536x1536":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28110715\/vw-cover.jpg",1536,555,false],"2048x2048":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28110715\/vw-cover.jpg",1800,650,false]},"rttpg_author":{"display_name":"Kees Wolters","author_link":"https:\/\/mopinion.com\/de\/author\/kees-wolters\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/mopinion.com\/de\/category\/digitale-feedback-de\/\" rel=\"category tag\">Digitale Feedback<\/a>","rttpg_excerpt":"Volkswagen ist eine deutsche Automarke. Volkswagen wurde 1937 gegr\u00fcndet, ist die meistverkaufte Marke, Namensgeber der Volkswagen AG und derzeit der zweitgr\u00f6\u00dfte Automobilkonzern der Welt. In den Top-10 der meistverkauften PKWs aller Zeiten ist Volkswagen dreimal vertreten: mit dem Volkswagen Golf, dem Volkswagen K\u00e4fer und dem Volkswagen Passat. Die Herausforderung Volkswagen brachte unter dem Namen Volkswagen&hellip;","_links":{"self":[{"href":"https:\/\/mopinion.com\/de\/wp-json\/wp\/v2\/posts\/60560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mopinion.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mopinion.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mopinion.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mopinion.com\/de\/wp-json\/wp\/v2\/comments?post=60560"}],"version-history":[{"count":1,"href":"https:\/\/mopinion.com\/de\/wp-json\/wp\/v2\/posts\/60560\/revisions"}],"predecessor-version":[{"id":79724,"href":"https:\/\/mopinion.com\/de\/wp-json\/wp\/v2\/posts\/60560\/revisions\/79724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mopinion.com\/de\/wp-json\/wp\/v2\/media\/70183"}],"wp:attachment":[{"href":"https:\/\/mopinion.com\/de\/wp-json\/wp\/v2\/media?parent=60560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mopinion.com\/de\/wp-json\/wp\/v2\/categories?post=60560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mopinion.com\/de\/wp-json\/wp\/v2\/tags?post=60560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}