{"id":57884,"date":"2017-03-16T15:49:31","date_gmt":"2017-03-16T14:49:31","guid":{"rendered":"https:\/\/beta-site.mopinion.com\/mejora-los-sitios-web-y-aplicaciones-de-viajes-con-retroalimentacion-de-los-usuarios\/"},"modified":"2025-11-17T13:26:20","modified_gmt":"2025-11-17T12:26:20","slug":"white-paper-improving-travel-websites-and-apps-with-user-feedback-2017","status":"publish","type":"page","link":"https:\/\/mopinion.com\/es\/resources\/white-paper-improving-travel-websites-and-apps-with-user-feedback-2017\/","title":{"rendered":"Mejora los sitios web y aplicaciones de viajes con retroalimentaci\u00f3n de los usuarios"},"content":{"rendered":"<p><script>var paperFilename = '2017-03-16\/5fws\/287092\/9391\/White_paper___Improving_travel_websites_and_apps_with_user_feedback.pdf';<\/script><\/p>\n<div class=\"content-wrap seeitlive-content-wrap\">\n<section id=\"\" class=\"xs-mt-0 xs-mb-10\">\n<div class=\"container xs-pt-0 xs-pb-30\">\n<div class=\"row\">\n<div class=\"col-md-7 col-md-push-5 xs-mt-20 text-center xs-mb-60 lg-mb-0 order-md-2\">\n<div class=\"col-xs-12 col-uxs-12 text-center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/08\/28110814\/travel_inpage.jpg\" alt=\"White paper - Digital Feedback-Fueled Approach to Personalisation 2018\" width=\"520\" height=\"650\" class=\"alignnone size-full wp-image-23642\" \/><\/div>\n<div class=\"col-md-10 col-md-offset-1\">\n<h3 class=\"fw-600 text-center\">Mejora los sitios web y aplicaciones de viajes con retroalimentaci\u00f3n de los usuarios<\/h3>\n<ul class=\"list-general text-left seeitlive-list-general\">\n<li><span class=\"icon-fas icon-fas-plus\"><\/span>\n<p>Un vistazo al recorrido del cliente de viajes en l\u00ednea<\/p>\n<\/li>\n<li><span class=\"icon-fas icon-fas-plus\"><\/span>\n<p>Beneficios de incorporar la retroalimentaci\u00f3n de los usuarios a la estrategia digital<\/p>\n<\/li>\n<li><span class=\"icon-fas icon-fas-plus\"><\/span>\n<p>Consejos pr\u00e1cticos para la recopilaci\u00f3n, el an\u00e1lisis y la gesti\u00f3n de acciones de la retroalimentaci\u00f3n de los usuarios<\/p>\n<\/li>\n<li><span class=\"icon-fas icon-fas-plus\"><\/span>\n<p>An\u00e1lisis de caso de organizaciones de viajes<\/p>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<p>\t\t\t<!-- .\/.col-md-7 --><\/p>\n<div class=\"col-md-5 col-md-pull-7 xs-pt-20 xs-pb-20 seeitlive-form-wrap order-md-1\">\n<div class=\"form-wrap\">\n<h3 class=\"fw-600 text-center xs-mb-10 xs-mt-20\">\n<p>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mopinion.com\/wp-content\/themes\/Mopinionated\/images\/mopinion-logo.svg\" alt=\"Mopinion\" width=\"200\" \/> <\/p>\n<p>\t\t\t\t\t\tDescarga tu Libro blanco hoy\u2026<\/h3>\n<p class=\"text-center xs-mb-30\">Una gran gu\u00eda para profesionales digitales sobre la importancia de la retroalimentaci\u00f3n de los usuarios en una industria de viajes en proceso de digitalizaci\u00f3n.<\/p>\n<p>\t\t\t\t\t<form action=\"https:\/\/go.mopinion.com\/l\/287092\/2021-01-27\/269vvw\" method=\"post\" id=\"pardot_form\">\n\n\t\t\t<div style=\"position:absolute; left:-9999px; top: -9999px;\">\n\t\t\t    <label for=\"pardot_extra_field\">Comments<\/label>\n\t\t\t    <input type=\"text\" id=\"pardot_extra_field\" name=\"pardot_extra_field\" class=\"pardot_form form-whitebg\">\n\t\t\t<\/div><input type=\"hidden\" name=\"Lead_persona\" id=\"Lead_Persona\" required=\"false\" value=\"unknown\"> <input type=\"hidden\" name=\"Language\" id=\"Language\" required=\"false\" value=\"English\"> <input type=\"hidden\" name=\"Account_owner\" id=\"Account_owner\" required=\"false\" value=\"unknown\">\n\n\t\t\t<div class=\"field-wrap text-wrap label-below form-whitebg-wrap\" id=\"pardot_form_01\">\n\t\t\t\t<input id=\"Pardot_First_Name\" name=\"FirstName\" type=\"text\" placeholder=\"\" class=\"pardot_form form-whitebg\" required=\"false\" value=\"\"> \n\t\t\t\t<label for=\"Pardot_First_Name\" id=\"Pardot_First_Name_label\" class=\"\">Nombre<span class=\"\"><\/span><\/label>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"field-wrap text-wrap label-below form-whitebg-wrap\" id=\"pardot_form_02\">\n\t\t\t\t<input id=\"Pardot_Last_Name\" name=\"LastName\" type=\"text\" placeholder=\"\" class=\"pardot_form form-whitebg\" value=\"\" required=\"required\"> \n\t\t\t\t<label for=\"Pardot_Last_Name\" id=\"Pardot_Last_Name_label\" class=\"\">Apellido<span class=\"\"><strong>*<\/strong><\/span><\/label>\n\t\t\t\t<div id=\"errorLastName\" class=\"pardot_error\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"field-wrap text-wrap label-below form-whitebg-wrap\" id=\"pardot_form_03\">\n\t\t\t\t<input id=\"Pardot_Business_Email\" name=\"BusinessEmail\" type=\"text\" placeholder=\"\" class=\"pardot_form form-whitebg\" value=\"\" required=\"required\"> \n\t\t\t\t<label for=\"Pardot_Business_Email\" id=\"Pardot_Business_Email_label\" class=\"\">Correo electr\u00f3nico comercial<span class=\"\"><strong>*<\/strong><\/span><\/label>\n\t\t\t\t<div id=\"errorBusinessEmail\" class=\"pardot_error\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"field-wrap text-wrap label-below form-whitebg-wrap\" id=\"pardot_form_04\">\n\t\t\t\t<input id=\"Pardot_Company_Name\" name=\"CompanyName\" type=\"text\" placeholder=\"\" class=\"pardot_form form-whitebg\" value=\"\" required=\"required\"> \n\t\t\t\t<label for=\"Pardot_Company_Name\" id=\"Pardot_Company_Name_label\" class=\"\">Organizaci\u00f3n<span class=\"\"><strong>*<\/strong><\/span><\/label>\n\t\t\t\t<div id=\"errorCompanyName\" class=\"pardot_error\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"field-wrap text-wrap label-below form-whitebg-wrap\" id=\"pardot_form_05\">\n\t\t\t\t<input id=\"Pardot_Phone_Number\" name=\"PhoneNumber\" type=\"text\" placeholder=\"\" class=\"pardot_form form-whitebg\" value=\"\" required=\"required\"> \n\t\t\t\t<label for=\"Pardot_Phone_Number\" id=\"Pardot_Phone_Number_label\" class=\"\">N\u00famero de tel\u00e9fono<span class=\"\"><strong>*<\/strong><\/span><\/label>\n\t\t\t\t<div id=\"errorPhoneNumber\" class=\"pardot_error\"><\/div>\n\t\t\t<\/div>\n\n            <div class=\"field-wrap submit-wrap label-above btn-wrap btn-success-wrap btn-lg-wrap btn-large-wrap\">  \n\t\t\t\t<input type=\"submit\" name=\"submit\" class=\"btn btn-success btn-lg btn-large\" id=\"\" value=\"Obtenga su copia gratuita\">\n\t\t\t<\/div>\n\n\t\t<\/form>\n\t\t<script>\n\t\t\tvar waitForLoad = setInterval(function() {\n\n\t\t\t\tif (typeof _mopi === \"object\") {\n\t\t\t\t\tclearInterval(waitForLoad);\n\t\t\t\t\tvar langCookie = \"\"\n\t\t\t\t\ttry {\n\t\t\t\t\t\tlangCookie = _mopi.getCookie(\"qtrans_front_language\");\n\t\t\t\t\t} catch(e) {}\n\t\t\t\t\t\/\/fallback for non excisting cookie\n\t\t\t\t\tif(!langCookie){\n\t\t\t\t\t\tvar loc = document.location.href;\n\t\t\t\t\t\tif(loc.match(\/\\\/nl\\\/\/ig) !== null){langCookie = \"nl\"}\n\t\t\t\t\t\telse if(loc.match(\/\\\/de\\\/\/ig) !== null){langCookie = \"de\"}\n\t\t\t\t\t\telse if(loc.match(\/\\\/fr\\\/\/ig) !== null){langCookie = \"fr\"}\n\t\t\t\t\t\telse if(loc.match(\/\\\/es\\\/\/ig) !== null){langCookie = \"es\"}\n\t\t\t\t\t\telse{langCookie = \"en\"}\n\t\t\t\t\t}\n\t\t\t\t\tArray.prototype.slice.call(document.querySelectorAll(\"#pardot_form label\")).forEach(function(element) {\n\n\t\t\t\t\t\tvar mlTag = \"[:\"+langCookie+\"]\";\n\n\t\t\t\t\t\tif (langCookie && element.textContent.indexOf(\"[:]\") > -1) {\n\t\t\t\t\t\t\tvar langArr = element.textContent.split(\"[:]\");\n\t\t\t\t\t\t\tvar translated = langArr.filter(function(str) {\n\t\t\t\t\t\t\t\tif (str.indexOf(mlTag) > -1) {\n\t\t\t\t\t\t\t\t\treturn str\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t})\n\n\t\t\t\t\t\t\tif (translated.length) {\n\t\t\t\t\t\t\t\ttry {element.textContent = translated[0].replace(mlTag,\"\") }catch(e){}\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t}\t\n\t\t\t\t\t});\n\t\t\t\t}\n\t\t\t}, 100);\n\t\t<\/script>\n\t\t<br \/>\n\t\t\t\t\t\t<em>Nota: Este libro blanco est\u00e1 escrito en ingl\u00e9s<\/em>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t<!-- .\/.col-md-5 --><\/p><\/div>\n<\/p><\/div>\n<p>\t<!-- .\/.container --><\/p>\n<\/section>\n<p>&nbsp;<\/p>\n<section class=\"xs-mt-0 xs-mb-45 light-bg skewed\" id=\"faq\" style=\"padding:0 20px 0 20px;\">\n\t\t\t\t\t\t<div class=\"container xs-pt-50 xs-pb-50\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<h1 class=\"xs-mb-40 text-center\">Preguntas frecuentes<\/h1>\n\t\t\t\t\t\t\t\t<div class=\"col-md-7 text-left xs-mb-20 lg-mb-0\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"xs-mb-20 text-left serif\">\u00bfPor qu\u00e9 tengo que rellenar la informaci\u00f3n solicitada?<\/h4>\n\t\t\t\t\t\t\t\t\t<p>Siempre mantendremos a salvo sus datos personales. Le pedimos sus datos a cambio de un recurso valioso para enviarle informaci\u00f3n que creemos que puede ser de su inter\u00e9s por correo electr\u00f3nico u otros medios. Puede leer m\u00e1s sobre nuestra <a href=\"https:\/\/mopinion.com\/es\/legal\/policies\/privacy-statements\/\">pol\u00edtica de privacidad aqu\u00ed.<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"col-md-5 text-left xs-mb-20 lg-mb-0\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"xs-mb-20 text-left serif\">\u00bfEsto es realmente gratis?<\/h4>\n\t\t\t\t\t\t\t\t\t<p>Absolutamente. S\u00f3lo compartimos algunos conocimientos gratuitos que esperamos que le resulten \u00fatiles. T\u00e9nganos en cuenta la pr\u00f3xima vez que tenga preguntas de marketing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/section>\n<\/div>\n<script>\n\t\tjQuery(function(){\n\t\t\tjQuery.validator.addMethod(\"phone\", function (phone_number, element) {\n\t\t\t    phone_number = phone_number.replace(\/\\s+\/g, \"\");\n\t\t\t    return this.optional(element) || phone_number.length > 9 && phone_number.match(\/^[\\(\\)\\s\\-\\+\\d]{10,17}$\/);\n\t\t\t}, \"Please specify a valid phone number\");  \n\n\t\t\tjQuery(\"#pardot_form\").validate({\n\t\t\t    ignore: [],\n\t\t\t    errorPlacement: function (error, element) {\n\t\t\t        var name = element.attr(\"name\");\n\t\t\t        jQuery(\"#error\" + name).append(error);      \n\t\t\t    },\n\t\t\t    rules: {\n\t\t\t        LastName:{\n\t\t\t          required:true\n\t\t\t        },\n\t\t\t        BusinessEmail:{\n\t\t\t          required:true,\n\t\t\t          email: true\n\t\t\t        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