Volkswagen introdujo en el mercado coches ecol\u00f3gicos con el nombre de Volkswagen BlueMotion Technologies. Para la nueva l\u00ednea de producci\u00f3n se lanz\u00f3 un sitio web. Dado que los canales digitales de BlueMotion Technologies a\u00fan son relativamente nuevos, siempre existe el riesgo de que el sitio web no pueda funcionar correctamente habiendo, siempre, espacio para mejorar.
\n
\nVolkswagen eligi\u00f3 a Mopinion para identificar aspectos en una fase inicial, con el fin de centrarse en mejorar la experiencia del usuario para visitantes.<\/p>\n
Con las percepciones obtenidas de los informes de opini\u00f3n del cliente en tiempo real de Mopinion, Volkswagen fue capaz de monitorizar continuamente y reaccionar antes las necesidades de los visitantes del sitio web para optimizar la experiencia y conseguir clientes fieles<\/p><\/blockquote>\n
La Soluci\u00f3n<\/h3>\n
Para mejorar su sitio web, Volkswagen eligi\u00f3 obtener datos de opini\u00f3n con la plataforma Mopinion. Las herramientas para la recogida de datos de Mopinion facilitaron que los visitantes pudieran dejar comentarios al momento en cada p\u00e1gina del sitio web en el momento en que mejor les viniera y cuando fuera m\u00e1s relevante y conveniente para ellos. Los formularios de opini\u00f3n en funci\u00f3n del evento son generados cuando el software detecta un comportamiento reticente o un comportamiento extra\u00f1o durante su experiencia en l\u00ednea. Haciendo preguntas espec\u00edficas en el formulario de opini\u00f3n, Volkswagen consigui\u00f3 recuperar la percepci\u00f3n del cliente de Blue Motion Technologies. Los formularios de opini\u00f3n se personalizaron completamente seg\u00fan los requisitos de Volkswagen en t\u00e9rminos de m\u00e9trica de la opini\u00f3n y dise\u00f1o de investigaci\u00f3n.<\/p>\n
Los Resultados<\/h3>\n
Los usos de los Informes de Percepciones Digitales de Mopinion fueron considerados por Volkswagen como muy exitosos. Adem\u00e1s, tambi\u00e9n se descubrieron y se transmitieron al sitio web aspectos como enlaces rotos o informaci\u00f3n imprecisa o falta de la misma, y caracter\u00edsticas del sitio web que no se hab\u00edan controladas previamente.
\n
\nVolkswagen ve claros progresos en las respuestas de opini\u00f3n recibidas a trav\u00e9s de la plataforma de Mopinion. La satisfacci\u00f3n del cliente en l\u00ednea sigue mejorando, y mientras Volkswagen est\u00e1 usando las valiosas percepciones dadas por la plataforma de informes de opini\u00f3n, sigue bajando el n\u00famero de quejas y opiniones negativas.<\/p>\n\n\t\t\t\t\t \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPru\u00e9balo ahora!<\/h3>\n\t\t\t\t\t\t\t
\u00bfQuieres saber m\u00e1s sobre la plataforma de an\u00e1lisis y el informe de la opini\u00f3n de Mopinion? \u00a1No seas t\u00edmido y date una vuelta por nuestro software! \u00bfLo prefieres un poco m\u00e1s especial? Entonces, reserva una demostraci\u00f3n. Uno de los profesionales de las opiniones te guiar\u00e1 a trav\u00e9s del software y responder\u00e1 cualquier pregunta que le puedas hacer.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSolicita una Demostraci\u00f3n<\/a>\n\t\t\t\t\t\t\tComienza tu prueba<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n","protected":false},"excerpt":{"rendered":"Volkswagen es una marca de coche alemana. Fundada en 1937, Volkswagen es la marca m\u00e1s vendida dentro del Grupo Volkswagen, y, actualmente, es el segundo mayor fabricante de coches del mundo. Volkswagen tiene tres coches dentro de la lista de los 10 coches m\u00e1s vendidos de la historia: el Volkswagen Golf, el Volkswagen Beetle, y […]<\/p>\n","protected":false},"author":12,"featured_media":3687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1907],"tags":[2016,1758,1792],"class_list":["post-14073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectivas","tag-automotive-es","tag-customer-feedback-es-2","tag-customer-stories-es"],"acf":[],"yoast_head":"\n
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Fundada en 1937, Volkswagen es la marca m\u00e1s vendida dentro del Grupo Volkswagen, y, actualmente, es el segundo mayor fabricante de coches del mundo. Volkswagen tiene tres coches dentro de la lista de los 10 coches m\u00e1s vendidos de la historia: el Volkswagen Golf, el Volkswagen Beetle, y…","_links":{"self":[{"href":"https:\/\/mopinion.com\/es\/wp-json\/wp\/v2\/posts\/14073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mopinion.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mopinion.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mopinion.com\/es\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/mopinion.com\/es\/wp-json\/wp\/v2\/comments?post=14073"}],"version-history":[{"count":4,"href":"https:\/\/mopinion.com\/es\/wp-json\/wp\/v2\/posts\/14073\/revisions"}],"predecessor-version":[{"id":60552,"href":"https:\/\/mopinion.com\/es\/wp-json\/wp\/v2\/posts\/14073\/revisions\/60552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mopinion.com\/es\/wp-json\/wp\/v2\/media\/3687"}],"wp:attachment":[{"href":"https:\/\/mopinion.com\/es\/wp-json\/wp\/v2\/media?parent=14073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mopinion.com\/es\/wp-json\/wp\/v2\/categories?post=14073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mopinion.com\/es\/wp-json\/wp\/v2\/tags?post=14073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}