{"id":59612,"date":"2020-12-08T13:28:58","date_gmt":"2020-12-08T12:28:58","guid":{"rendered":"https:\/\/beta-site.mopinion.com\/les-specialistes-du-marketing-digital\/"},"modified":"2025-09-01T10:43:14","modified_gmt":"2025-09-01T09:43:14","slug":"specialistes-du-marketing-digital","status":"publish","type":"page","link":"https:\/\/mopinion.com\/fr\/solution\/roles\/specialistes-du-marketing-digital\/","title":{"rendered":"Les sp\u00e9cialistes du marketing digital"},"content":{"rendered":"
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Mopinion pour<\/h4>\n

les sp\u00e9cialistes du marketing digital<\/h1>\n

Prenez des d\u00e9cisions bas\u00e9es sur les donn\u00e9es en ayant les informations digitales de qualit\u00e9 \u00e0 port\u00e9e de main<\/h3>\n
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\n Inscription<\/a>\n \n Demandez une demo<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/p><\/div>\n
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\n\t\t \t\"Prioritise\n\t\t <\/div>\n

Affinez vos canaux digitaux<\/p>\n<\/p><\/div>\n

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\n\t\t \t\"Gain\n\t\t<\/div>\n

Ciblez les bonnes personnes<\/p>\n<\/p><\/div>\n

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\n\t\t \t\"Deliver\n\t\t <\/div>\n

Prenez des d\u00e9cisions bas\u00e9es sur les donn\u00e9es<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n

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Soutenez votre strat\u00e9gie de marketing digital en vous appuyant sur des informations pertinentes<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n
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\n\t\t\t\t\t\tTout ce que vous faites est bas\u00e9 sur des donn\u00e9es. Vous disposez de tous les outils n\u00e9cessaires pour optimiser et stimuler en permanence le trafic sur vos canaux digitaux, mais qu’en est-il de vos clients ? Que veulent-ils ? <\/p>\n

Avec Mopinion, vous pouvez analyser le comportement de vos clients sur tous les points de contact du parcours en ligne et commencer \u00e0 prendre des d\u00e9cisions marketing pertinentes sur la base de ces donn\u00e9es en temps r\u00e9el. Vous pouvez le faire de mani\u00e8re transparente sur tous vos canaux digitaux, y compris votre site web, votre application mobile et vos campagnes d’e-mailing en utilisant des questionnaires cibl\u00e9s.\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n

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Cibez avec intelligence<\/h4>\n

D\u00e9barrassez-vous des hypoth\u00e8ses et d\u00e9couvrez ce que veulent vos clients. Mopinion offre un large \u00e9ventail d’options de ciblage pour que le moment que vous choisissez soit toujours le bon !\n\t\t\t\t <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Agissez \u00e0 grande \u00e9chelle<\/h4>\n

L’analyse de grandes quantit\u00e9s de donn\u00e9es sur les clients peut \u00eatre une t\u00e2che fastidieuse. Mopinion vous aide \u00e0 analyser le feedback collect\u00e9 gr\u00e2ce \u00e0 des tableaux de bord et des graphiques intuitifs, ce qui vous permettra de mesurer et de contr\u00f4ler facilement vos principaux indicateurs de performance cl\u00e9s. Reliez les points et concentrez-vous sur l’am\u00e9lioration de l’exp\u00e9rience client gr\u00e2ce \u00e0 des outils de gestion des actions disponibles imm\u00e9diatement.\n\t\t\t\t\t <\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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\u00c9tendre les possibilit\u00e9s gr\u00e2ce \u00e0 des int\u00e9grations simplifi\u00e9es<\/h4>\n

La flexibilit\u00e9 est fondamentale. Alors pourquoi ne pas vous faciliter la t\u00e2che en connectant vos outils? Exploitez au mieux vos donn\u00e9es en int\u00e9grant votre pile technologique et connectez en toute s\u00e9curit\u00e9 vos donn\u00e9es de feedback avec une grande vari\u00e9t\u00e9 d’outils de marketing digital.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n

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Toujours conforme aux normes europ\u00e9ennes<\/h2>\n

\n Mopinion s\u2019engage \u00e0 prot\u00e9ger vos donn\u00e9es et \u00e0 respecter les politiques les plus strictes en mati\u00e8re de s\u00e9curit\u00e9, de confidentialit\u00e9 et d\u2019accessibilit\u00e9. Nous offrons une accr\u00e9ditation de s\u00e9curit\u00e9 maximale avec la norme ISO 27001 : 2017 et nous respectons le R\u00e8glement G\u00e9n\u00e9ral sur la Protection des Donn\u00e9es (RGPD) et la Loi californienne sur la protection de la vie priv\u00e9e des consommateurs (CCPA). Nous offrons \u00e9galement une meilleure accessibilit\u00e9 \u00e0 tous les types d\u2019utilisateurs d\u2019internet gr\u00e2ce \u00e0 la certification WCAG 2.1 niveau AA. <\/p>\n \n <\/div>\n

\n \"Mopinion\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n
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Ce que les leaders du march\u00e9 ont \u00e0 dire<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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Nous avons constat\u00e9 une augmentation de pr\u00e8s de 60 % de l'engagement avec nos enqu\u00eates de feedback conversationnel par rapport aux enqu\u00eates standard et passives. Il semble que nos clients per\u00e7oivent ce type d'enqu\u00eate davantage comme une conversation que comme un sondage.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Vodafone\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

Fran Jordan<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t

Responsable du chapitre<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t

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Nous ne savions pas ce que nos clients attendaient de notre site web. Il \u00e9tait n\u00e9cessaire de recueillir des feedbacks le plus rapidement possible pour apprendre et am\u00e9liorer leur exp\u00e9rience d'achat.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Etos\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

Emiel Hoosemans<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t

Sp\u00e9cialiste en chef des conversations<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t
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Mopinion nous permet de poser des questions cibl\u00e9es qui nous aident \u00e0 mieux comprendre le client. Les insights nous aident \u00e0 identifier o\u00f9 et comment nous pouvons am\u00e9liorer le parcours afin de mieux r\u00e9pondre \u00e0 nos visiteurs et \u00e0 leurs questions.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"homeQgo\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

Lars Harmsen<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t

Responsable de l'exp\u00e9rience utilisateur<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\tLire l'article complet <\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t
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Mopinion propose de nombreuses fonctionnalit\u00e9s qui rendent l'outil bien plus pr\u00e9cieux que ses concurrents. L'une des fonctionnalit\u00e9s les plus attrayantes pour nous, \u00e9tait la quantit\u00e9 d'options de personnalisation disponibles.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"MeisterTask\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

Silviu Oprean<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t

Marketing de croissance<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t
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Voir ce que Mopinion peut faire pour votre entreprise<\/h2>\n\t\t\t\t\t
\n\t\t\t\t\t\tInscription<\/a>\n\t\t\t\t\t\t\n\t\t\t\t\t\tDemandez une demo<\/a>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Mopinion pour les sp\u00e9cialistes du marketing digital Prenez des d\u00e9cisions bas\u00e9es sur les donn\u00e9es en ayant les informations digitales de qualit\u00e9 \u00e0 port\u00e9e de main Affinez vos canaux digitaux Ciblez les bonnes personnes Prenez des d\u00e9cisions bas\u00e9es sur les donn\u00e9es Soutenez votre strat\u00e9gie de marketing digital en vous appuyant sur des informations pertinentes Tout ce […]<\/p>\n","protected":false},"author":39,"featured_media":0,"parent":60091,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-59612","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nLes sp\u00e9cialistes du marketing digital - Mopinion<\/title>\n<meta name=\"description\" content=\"Les sp\u00e9cialistes du marketing num\u00e9rique peuvent prendre des d\u00e9cisions bas\u00e9es sur les donn\u00e9es avec des informations num\u00e9riques de qualit\u00e9, ciblant les bonnes personnes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mopinion.com\/fr\/solution\/roles\/specialistes-du-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les sp\u00e9cialistes du marketing digital - 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