{"id":14094,"date":"2015-07-24T09:57:07","date_gmt":"2015-07-24T08:57:07","guid":{"rendered":"https:\/\/mopinion.com\/?p=14094"},"modified":"2023-10-02T12:00:49","modified_gmt":"2023-10-02T11:00:49","slug":"volkswagen-amelioration-suivi-en-ligne-satisfaction-client","status":"publish","type":"post","link":"https:\/\/mopinion.com\/fr\/volkswagen-amelioration-suivi-en-ligne-satisfaction-client\/","title":{"rendered":"Volkswagen: L\u2019am\u00e9lioration et le suivi en ligne de la satisfaction du client"},"content":{"rendered":"

Volkswagen est une Automobile allemande. Etablie en 1937, Volkswagen est la marque homonyme et la mieux vendue du groupe Volkswagen, et est actuellement la deuxi\u00e8me plus grande marque de voiture du monde. Volkswagen a trois voitures sur la liste des 10 voitures les mieux vendues de tout temps: la Volkswagen Golf, la Volkswagen Coccinelle, et la Volkswagen Passat.<\/h4>\n
\n

Le D\u00e9fi<\/h3>\n

Volkswagen a mis sur le march\u00e9 un certain nombre de voitures \u00e9cologiques sous le nom de Volkswagen Blue Motion Technologies. Pour la nouvelle ligne de produits un nouveau site web a \u00e9t\u00e9 lance. Etant donn\u00e9 que les canaux num\u00e9riques de Technologies BlueMotion sont encore relativement nouveaux, le risque existe toujours que certaines parties du site web ne fonctionnent pas comme il faut et une am\u00e9lioration est toujours possible.<\/p>\n

 <\/p>\n

Volkswagen a choisi Mopinion<\/a> pour identifier des probl\u00e8mes \u00e0 un stade pr\u00e9coce en mettant l\u2019accent sur l\u2019exp\u00e9rience des usagers pour les visiteurs.<\/p>\n

Avec les informations obtenues par les rapports de feedback des clients en temps r\u00e9el fournis par Mopinion, Volkswagen \u00e9tait en mesure de suivre de pr\u00e8s et de r\u00e9agir constamment aux besoins des visiteurs du site web afin d\u2019optimiser l\u2019exp\u00e9rience et de gagner des clients fid\u00e8les.<\/p><\/blockquote>\n

Solution<\/h3>\n

Pour am\u00e9liorer son site web Volkswagen a choisi de capturer des donn\u00e9es du feedback avec la plate-forme de Mopinion. Les outils de collecte de donn\u00e9es de Mopinion le facilitent aux visiteurs de fournir du feedback actuel \u00e0 chaque page du site web au moment o\u00f9 il convient le mieux au visiteur et lorsque c\u2019est le plus pertinent et le plus convenable pour lui. Des formulaires de feedback pilot\u00e9s par un \u00e9v\u00e9nement apparaissent lorsque le logiciel d\u00e9tecte un comportement pour quitter la page ou d\u2019autres comportements \u00e9tranges pendant l\u2019exp\u00e9rience en ligne. En posant des questions sp\u00e9cifiques dans le formulaire de feedback Volkswagen a r\u00e9ussi \u00e0 r\u00e9cup\u00e9rer le sentiment du client au sujet de BlueMotion Technologies. Les formulaires de feedback \u00e9taient tout \u00e0 fait adaptables aux exigences sp\u00e9cifiques de Volkswagen en termes de statistiques de feedback et conception de la recherche.<\/p>\n

R\u00e9sultats<\/h3>\n

L\u2019usage des Rapports d\u2019information num\u00e9riques de Mopinion (Mopinion Digital Insights Reports) \u00e9tait consid\u00e9r\u00e9 comme un grand succ\u00e8s par Volkswagen. Un grand nombre de probl\u00e8mes furent d\u00e9couvert aussi et adress\u00e9s au site web tels que des liens rompus et des informations manquantes ou peu claires et des fonctionnalit\u00e9s qui avaient \u00e9t\u00e9 n\u00e9glig\u00e9es auparavant.<\/p>\n

Volkswagen constate des progr\u00e8s tr\u00e8s nets dans les r\u00e9ponses de feedback re\u00e7ues via la plate-forme de Mopinion. La satisfaction des clients en ligne va toujours en s\u2019am\u00e9liorant et pendant que Volkswagen utilise les informations utiles fournies par la plate-forme de rapportage du feedback, le nombre de r\u00e9clamations et de feedback n\u00e9gatif continue de diminuer.<\/p>\n

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Essayez maintenant!<\/h3>\n\t\t\t\t\t\t\t

Vous souhaitez en savoir plus sur la plateforme de reporting et d'analyse de feedback Mopinion? N\u2019h\u00e9sitez pas \u00e0 essayer gratuitement notre logiciel. Si vous \u00eates \u00e0 la recherche d'un outil plus personnalis\u00e9, r\u00e9servez une d\u00e9mo. L'un de nos expert Mopinion vous orientera \u00e0 travers le logiciel et r\u00e9pondra \u00e0 toute question.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\t\t\t\tDemandez une D\u00e9mo<\/a>\n\t\t\t\t\t\t\tMise en route<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n","protected":false},"excerpt":{"rendered":"

Volkswagen est une Automobile allemande. Etablie en 1937, Volkswagen est la marque homonyme et la mieux vendue du groupe Volkswagen, et est actuellement la deuxi\u00e8me plus grande marque de voiture du monde. Volkswagen a trois voitures sur la liste des 10 voitures les mieux vendues de tout temps: la Volkswagen Golf, la Volkswagen Coccinelle, et […]<\/p>\n","protected":false},"author":3,"featured_media":3687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1895],"tags":[2015,1757,1794],"class_list":["post-14094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectives","tag-automotive-fr","tag-customer-feedback-fr-2","tag-customer-stories-fr"],"acf":[],"yoast_head":"\nVolkswagen: L\u2019am\u00e9lioration et le suivi en ligne de la satisfaction du client - Mopinion<\/title>\n<meta name=\"description\" content=\"Histoire de succ\u00e8s de client - Volkswagen: L\u2019am\u00e9lioration et le suivi en ligne de la satisfaction du client\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mopinion.com\/fr\/volkswagen-amelioration-suivi-en-ligne-satisfaction-client\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen: L\u2019am\u00e9lioration et le suivi en ligne de la satisfaction du client - 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Kees has a background in web design, digital marketing and UX. After working for a number of web agencies he held digital marketing positions at Philips and USG Marketing. His skills on the guitar aren\u2019t too bad either.","sameAs":["http:\/\/mopinion.com","m0p1n10n","https:\/\/x.com\/keeswolters"],"url":"https:\/\/mopinion.com\/fr\/author\/kees-wolters\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28083700\/24-volkswagen1.jpg",1800,600,false],"landscape":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28083700\/24-volkswagen1.jpg",1800,600,false],"portraits":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28083700\/24-volkswagen1.jpg",1800,600,false],"thumbnail":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28083700\/24-volkswagen1-150x150.jpg",150,150,true],"medium":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28083700\/24-volkswagen1-300x100.jpg",300,100,true],"large":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28083700\/24-volkswagen1-1024x341.jpg",1024,341,true],"1536x1536":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28083700\/24-volkswagen1-1536x512.jpg",1536,512,true],"2048x2048":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2014\/07\/28083700\/24-volkswagen1.jpg",1800,600,false]},"rttpg_author":{"display_name":"Kees Wolters","author_link":"https:\/\/mopinion.com\/fr\/author\/kees-wolters\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/mopinion.com\/fr\/category\/perspectives\/\" rel=\"category tag\">Perspectives<\/a>","rttpg_excerpt":"Volkswagen est une Automobile allemande. Etablie en 1937, Volkswagen est la marque homonyme et la mieux vendue du groupe Volkswagen, et est actuellement la deuxi\u00e8me plus grande marque de voiture du monde. Volkswagen a trois voitures sur la liste des 10 voitures les mieux vendues de tout temps: la Volkswagen Golf, la Volkswagen Coccinelle, et\u2026","_links":{"self":[{"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/posts\/14094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/comments?post=14094"}],"version-history":[{"count":6,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/posts\/14094\/revisions"}],"predecessor-version":[{"id":80120,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/posts\/14094\/revisions\/80120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/media\/3687"}],"wp:attachment":[{"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/media?parent=14094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/categories?post=14094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/tags?post=14094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}