{"id":15819,"date":"2018-03-09T10:12:46","date_gmt":"2018-03-09T09:12:46","guid":{"rendered":"https:\/\/mopinion.com\/?p=15819"},"modified":"2023-10-02T11:59:58","modified_gmt":"2023-10-02T10:59:58","slug":"decathlon-installe-le-logiciel-mopinion","status":"publish","type":"post","link":"https:\/\/mopinion.com\/fr\/decathlon-installe-le-logiciel-mopinion\/","title":{"rendered":"Decathlon installe le logiciel Mopinion sur ses sites Internet dans 23 pays"},"content":{"rendered":"

Nous avons le plaisir d\u2019annoncer que Decathlon<\/a>, le plus important groupe mondial de grande distribution d\u2019articles de sport, utilise d\u00e9sormais le logiciel d\u2019analyse de feedback de Mopinion. Le nouveau programme de feedback en ligne avec formulaire a \u00e9t\u00e9 lanc\u00e9 \u00e0 l\u2019\u00e9t\u00e9 2017 sur ses sites Internet en France et en Chine. Satisfait des prestations et des avis \u00e9manant des clients obtenus avec l\u2019aide du logiciel de Mopinion, le groupe Decathlon installe actuellement ce logiciel dans les e-boutiques de 21 autres pays.<\/h4>\n
\n

<\/p>\n

La digitalisation g\u00e9n\u00e8re indubitablement de grands changements dans le mode op\u00e9ratoire de la grande distribution, y compris dans la fa\u00e7on dont ce secteur apporte une valeur ajout\u00e9e \u00e0 ses clients. Les entreprises du secteur de la grande distribution, comme Decathlon, doivent d\u00e9sormais satisfaire les besoins tant de l\u2019\u00ab acheteur omnicanal \u00bb (le client qui fait son shopping dans tous les canaux de vente) que du client qui ach\u00e8te exclusivement en ligne. Ce maillage entre le shopping en ligne et hors ligne signifie que les d\u00e9taillants doivent veiller \u00e0 ce que les deux canaux de vente continuent de r\u00e9pondre aux attentes croissantes de leurs groupes cibles.
\n
\n\"Mopinion:
\nSource: Decathlon<\/em>
\n
\nPour optimiser l\u2019exp\u00e9rience en ligne et r\u00e9pondre \u00e0 ces attentes, Decathlon a install\u00e9 un programme de feedback en ligne pour les utilisateurs de ses sites Internet. Le logiciel d\u2019analyse de feedback de Mopinion permet \u00e0 Decathlon d\u2019obtenir des informations sur la convivialit\u00e9 de ses sites web, la satisfaction des clients, etc. \u2013 dans le but d\u2019offrir aux visiteurs une exp\u00e9rience en ligne agr\u00e9able et d\u2019optimiser des processus essentiels, comme la recherche et la s\u00e9lection de produits.
\n
\nCes objectifs sont atteints par la collecte de donn\u00e9es statistiques comme le \u00abGoal Completion Rate\u00bb (GCR), ainsi que par l\u2019\u00e9tude de la valeur sentimentale du feedback (par exemple les r\u00e9actions positives et n\u00e9gatives et les pages auxquels elles se rapportent). Tous les feedbacks sont trait\u00e9s via une API \u00e0 l\u2019aide de Google Analytics et de l\u2019outil de Business Intelligence de Decathlon.
\n
\n\"Mopinion:
\nSource: Decathlon<\/em><\/p>\n

\u00c0 propos de Decathlon<\/h2>\n

Decathlon a \u00e9t\u00e9 fond\u00e9 en 1976 \u00e0 Lille en France et est devenu depuis le plus important groupe mondial de grande distribution d\u2019articles de sport. L\u2019entreprise est active dans 46 pays dans le monde entier et propose 20 marques diff\u00e9rentes, chacune ax\u00e9e sur un sport d\u00e9termin\u00e9. Il s\u2019agit entre autres de Quechua<\/a>, B\u2019TWIN<\/a>, Fischer<\/a>, et Domyos<\/a>. En plus de ses pr\u00e8s de 1.100 magasins physiques, Decathlon est aussi au service de ses clients en ligne via ses sites web. Les visiteurs peuvent y trouver des informations sur les produits, commander des produits et les faire livrer, ainsi que recevoir des conseils sportifs.
\n
\nMopinion est ravi que Decathlon ait choisi son logiciel. Nous souhaitons vivement que cette collaboration soit longue et fructueuse.<\/em><\/p>\n

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Essayez maintenant!<\/h3>\n\t\t\t\t\t\t\t

Vous souhaitez en savoir plus sur la plateforme de reporting et d'analyse de feedback Mopinion? N\u2019h\u00e9sitez pas \u00e0 essayer gratuitement notre logiciel. Si vous \u00eates \u00e0 la recherche d'un outil plus personnalis\u00e9, r\u00e9servez une d\u00e9mo. L'un de nos expert Mopinion vous orientera \u00e0 travers le logiciel et r\u00e9pondra \u00e0 toute question.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\tDemandez une D\u00e9mo<\/a>\n\t\t\t\t\t\t\tMise en route<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n","protected":false},"excerpt":{"rendered":"

Nous avons le plaisir d\u2019annoncer que Decathlon, le plus important groupe mondial de grande distribution d\u2019articles de sport, utilise d\u00e9sormais le logiciel d\u2019analyse de feedback de Mopinion. Le nouveau programme de feedback en ligne avec formulaire a \u00e9t\u00e9 lanc\u00e9 \u00e0 l\u2019\u00e9t\u00e9 2017 sur ses sites Internet en France et en Chine. Satisfait des prestations et […]<\/p>\n","protected":false},"author":3,"featured_media":24060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1893],"tags":[1757,1794,1772],"class_list":["post-15819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retroaction-numerique","tag-customer-feedback-fr-2","tag-customer-stories-fr","tag-ecommerce-and-retail-fr"],"acf":[],"yoast_head":"\nDecathlon installe le logiciel Mopinion sur ses sites Internet dans 23 pays - Mopinion<\/title>\n<meta name=\"description\" content=\"Nous avons le plaisir d\u2019annoncer que Decathlon, le plus important groupe mondial de grande distribution d\u2019articles de sport, utilise d\u00e9sormais le logiciel d\u2019analyse de feedback de Mopinion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mopinion.com\/fr\/decathlon-installe-le-logiciel-mopinion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decathlon installe le logiciel Mopinion sur ses sites Internet dans 23 pays - 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