{"id":25295,"date":"2019-09-12T08:23:47","date_gmt":"2019-09-12T07:23:47","guid":{"rendered":"https:\/\/mopinion.com\/?p=25295"},"modified":"2023-10-02T11:58:57","modified_gmt":"2023-10-02T10:58:57","slug":"modeles-denquete-simples-et-faciles-a-utiliser-pour-les-applications-mobiles","status":"publish","type":"post","link":"https:\/\/mopinion.com\/fr\/modeles-denquete-simples-et-faciles-a-utiliser-pour-les-applications-mobiles\/","title":{"rendered":"Mod\u00e8les d\u2019enqu\u00eate simples et faciles \u00e0 utiliser pour les applications mobiles"},"content":{"rendered":"

D\u00e9velopper une application mobile r\u00e9ussie peut \u00eatre une t\u00e2che exigeante qui exige beaucoup de r\u00e9flexion et de compr\u00e9hension des besoins du client. Quelle meilleure fa\u00e7on d\u2019explorer les besoins du client que de lui poser directement la question\u2009? La r\u00e9troaction des clients rend tout cela trop simple. Commencez donc par essayer l\u2019un de nos mod\u00e8les d\u2019enqu\u00eate<\/a><\/strong> gratuits sur les applications mobiles \u00e0 partir du Survey Marketplace\u2009! <\/h4>\n
\n

<\/p>\n

Pour en savoir plus sur les mod\u00e8les d\u2019enqu\u00eate d\u2019applications mobiles<\/strong>, cliquez ci-dessous.<\/p>\n

Qu\u2019est-ce qu\u2019une enqu\u00eate sur les applications mobiles\u2009?<\/h2>\n

Une enqu\u00eate sur les applications mobiles<\/strong> est un excellent moyen de recueillir les commentaires de vos clients mobiles. Il est utile pour comprendre comment les clients per\u00e7oivent votre application dans son ensemble ainsi que ses fonctionnalit\u00e9s individuelles. Il y a trois fa\u00e7ons diff\u00e9rentes de recueillir les commentaires des applications mobiles<\/a>: les webviews, les SDK et les API. <\/p>\n

Pourquoi est-il important de mesurer les performances des applications mobiles\u2009?<\/h2>\n

Il y a beaucoup de facteurs \u00e0 consid\u00e9rer lors de la cr\u00e9ation d\u2019une application mobile, y compris la conception, la vitesse et la r\u00e9activit\u00e9 et la qualit\u00e9 du contenu. Ces facteurs sont particuli\u00e8rement critiques lors de la transition d\u2019un site Web \u00e0 une application mobile car il y a de nombreuses possibilit\u00e9s de bugs et d\u2019erreurs techniques une fois que votre application est en ligne.
\n
\n\"Mopinion:
\n
\nSouvent, vos clients seront les premiers \u00e0 \u00eatre confront\u00e9s \u00e0 ces probl\u00e8mes. En pla\u00e7ant des formulaires de commentaires dans votre application mobile, vous serez en mesure de recueillir des informations pr\u00e9cieuses sur la convivialit\u00e9 de l\u2019application et de r\u00e9soudre rapidement tout probl\u00e8me qui pourrait survenir.<\/p>\n

Mod\u00e8les d\u2019enqu\u00eate sur les applications mobiles<\/h2>\n

Dans le Survey Marketplace de Mopinion<\/a>, nous avons plusieurs mod\u00e8les d\u2019enqu\u00eate d\u2019applications mobiles<\/strong>:<\/p>\n

1. Mod\u00e8le d\u2019enqu\u00eate sur la satisfaction de la client\u00e8le (CSAT) mobile<\/h3>\n

La satisfaction de la client\u00e8le<\/strong> est l\u2019une des m\u00e9thodes de mesure de la fid\u00e9lit\u00e9 \u00e0 la marque les plus appr\u00e9ci\u00e9es des entreprises. La collecte de ces commentaires vous aide \u00e0 mesurer comment votre marque (ou vos services) r\u00e9pond aux attentes de vos clients. Il est \u00e9galement tr\u00e8s polyvalent dans la mesure o\u00f9 vous pouvez l\u2019utiliser pour comprendre comment les clients appr\u00e9cient les diff\u00e9rents aspects de votre entreprise.
\n
\nLes mod\u00e8les CSAT sont id\u00e9aux pour recueillir des informations sur la satisfaction globale de vos clients \u00e0 l\u2019\u00e9gard de votre application mobile.
\n
\nD\u00e9couvrez le mod\u00e8le ici<\/a>
\n
\n\"Mopinion:<\/p>\n

2. Mod\u00e8le d\u2019enqu\u00eate sur le taux net de recommandation (NPS) des services mobiles<\/h3>\n

Le taux net de recommandation<\/strong> est une autre mesure de fid\u00e9lit\u00e9 utilis\u00e9e par de nombreuses entreprises. Il sert de r\u00e9f\u00e9rence pour indiquer le succ\u00e8s de vos clients. Il le fait en mesurant la probabilit\u00e9 que vos clients recommandent votre entreprise \u00e0 d\u2019autres.
\n
\nAlors commencez d\u00e8s aujourd\u2019hui \u00e0 faire de vos d\u00e9tracteurs des promoteurs\u2009!
\n
\nD\u00e9couvrez le mod\u00e8le ici<\/a>
\n
\"Mopinion:<\/p>\n

3. Mod\u00e8le d\u2019enqu\u00eate sur le taux d\u2019atteinte (RME) des objectifs mobiles<\/h3>\n

Le taux d\u2019atteinte des objectifs (RME)<\/strong> est une mesure de l\u2019exp\u00e9rience client qui mesure le nombre de visiteurs qui ont atteint, partiellement atteint ou \u00e9chou\u00e9 \u00e0 atteindre un objectif sp\u00e9cifique dans l\u2019application mobile.
\n
\nEn fait, il s\u2019agit d\u2019une excellente mesure pour ceux qui essaient d\u2019am\u00e9liorer les canaux de vente ou les processus importants (p. ex. l\u2019int\u00e9gration) parce qu\u2019il montre rapidement o\u00f9 les clients ou les visiteurs ont du succ\u00e8s ou non.
\n
\nD\u00e9couvrez le mod\u00e8le ici<\/a>
\n
\n\"Mopinion:<\/p>\n

4. Mod\u00e8le d\u2019enqu\u00eate sur le score de l\u2019effort de la client\u00e8le (CES) mobile<\/h3>\n

Le score de l\u2019effort de la client\u00e8le (CES)<\/strong> est id\u00e9al pour mesurer le succ\u00e8s du client. Le CES mesure l\u2019effort qu\u2019il a fallu \u00e0 votre client pour atteindre son objectif. Il est important de le savoir parce qu\u2019un effort \u00e9lev\u00e9 se traduit g\u00e9n\u00e9ralement par une moins grande fid\u00e9lit\u00e9 de la client\u00e8le. Par exemple, votre CX ou une facilit\u00e9 d\u2019utilisation m\u00e9diocre risque de pousser votre client \u00e0 d\u00e9penser plus d\u2019efforts que pr\u00e9vu pour atteindre son objectif. Si c\u2019est le cas, il est beaucoup plus susceptible de quitter le site Web ou l\u2019application mobile sans avoir atteint son objectif.
\n
\nD\u00e9couvrez le mod\u00e8le ici<\/a>
\n
\n\"Mopinion:<\/p>\n

5. Enqu\u00eates d\u2019\u00e9valuation par \u00e9toiles sur mobile<\/h3>\n

Les enqu\u00eates d\u2019\u00e9valuation par \u00e9toiles sur mobiles<\/strong> sont parfaites pour recueillir rapidement les r\u00e9ponses des clients de l\u2019ensemble de votre site Web ou de votre application mobile et pour \u00e9valuer leur fid\u00e9lit\u00e9 \u00e0 votre produit ou service. En fait, parce qu\u2019ils sont si rapides et faciles \u00e0 remplir, les taux de r\u00e9ponse \u00e0 ces enqu\u00eates sont beaucoup plus \u00e9lev\u00e9s.
\n
\nD\u00e9couvrez le mod\u00e8le ici<\/a>
\n
\n\"Mopinion:<\/p>\n

\n

<\/p>\n

En savoir plus sur le Survey Marketplace<\/h2>\n

Mopinion vient tout juste de lancer son propre site Web Survey Marketplace<\/a><\/strong>, qui vise \u00e0 vous fournir l\u2019inspiration et les informations n\u00e9cessaires pour commencer \u00e0 utiliser les enqu\u00eates de satisfaction sur vos sites Web et applications mobiles. Cette biblioth\u00e8que approfondie de mod\u00e8les d\u2019enqu\u00eates couvre huit cat\u00e9gories d\u2019enqu\u00eates.
\n
\n\"Mopinion:
\n
\nVous avez trouv\u00e9 un sondage que vous aimeriez essayer sur votre propre site Web\u2009?<\/em> Cliquez simplement sur le bouton \u00ab\u2009Personnaliser cette enqu\u00eate\u2009\u00bb et essayez le mod\u00e8le gratuitement (dans le cadre d\u2019un essai gratuit).
\n
Vous \u00eates d\u00e9j\u00e0 client Mopinion\u2009?<\/em> Tous les mod\u00e8les que vous voyez sur le march\u00e9 sont disponibles via le module de cr\u00e9ation d\u2019enqu\u00eates dans la plate-forme Mopinion.<\/p>\n

\n

Vous voulez en savoir plus\u2009?
\n<\/h3>\n

Visitez Survey Marketplace <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9velopper une application mobile r\u00e9ussie peut \u00eatre une t\u00e2che exigeante qui exige beaucoup de r\u00e9flexion et de compr\u00e9hension des besoins du client. Quelle meilleure fa\u00e7on d\u2019explorer les besoins du client que de lui poser directement la question\u2009? La r\u00e9troaction des clients rend tout cela trop simple. Commencez donc par essayer l\u2019un de nos mod\u00e8les d\u2019enqu\u00eate […]<\/p>\n","protected":false},"author":12,"featured_media":23698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1892],"tags":[2068,2141],"class_list":["post-25295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feedback-sur-lapplication","tag-app-feedback-fr","tag-guides-fr"],"acf":[],"yoast_head":"\nMod\u00e8les d\u2019enqu\u00eate simples et faciles \u00e0 utiliser pour les applications mobiles - Mopinion<\/title>\n<meta name=\"description\" content=\"La r\u00e9troaction des clients rend tout cela trop simple. 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