{"id":62945,"date":"2019-03-05T08:00:39","date_gmt":"2019-03-05T07:00:39","guid":{"rendered":"https:\/\/beta-site.mopinion.com\/alpharooms-choisit-le-logiciel-mopinion-pour-laider-a-ameliorer-lexperience-client-en-ligne\/"},"modified":"2023-10-02T11:59:22","modified_gmt":"2023-10-02T10:59:22","slug":"alpharooms-choisit-le-logiciel-mopinion","status":"publish","type":"post","link":"https:\/\/mopinion.com\/fr\/alpharooms-choisit-le-logiciel-mopinion\/","title":{"rendered":"Alpharooms choisit le logiciel Mopinion pour l\u2019aider \u00e0 am\u00e9liorer l\u2019exp\u00e9rience client en ligne"},"content":{"rendered":"

Alpharooms<\/a><\/strong> est l\u2019un des principaux sites Web du Royaume-Uni pour les h\u00f4tels et les vols \u00e0 prix r\u00e9duits. Le site propose des offres pour plus de 220\u2009000 propri\u00e9t\u00e9s \u00e0 travers le monde. Les r\u00e9servations de voyages en ligne sont largement devenues un march\u00e9 de produits de base qui repose largement sur l\u2019acquisition payante. Le prix est un facteur majeur pour d\u00e9velopper les r\u00e9sultats \u2014 mais dans un march\u00e9 de cette taille, personne ne peut gagner sur le prix tout le temps. Par cons\u00e9quent, les entreprises doivent trouver d\u2019autres mani\u00e8res de g\u00e9n\u00e9rer de la valeur et offrir une exp\u00e9rience client sup\u00e9rieure si elles veulent gagner des parts de march\u00e9.<\/h4>\n
\n

<\/p>\n

C\u2019est ainsi qu\u2019a d\u00e9but\u00e9 le partenariat entre Alpharooms<\/strong> et Mopinion<\/strong>…
\n
\nDans cet article, Head of Customer Experience at Alpharooms, Simon Kennedy<\/a><\/strong> responsable de l\u2019exp\u00e9rience client chez Alpharooms, nous en dit plus sur leur exp\u00e9rience avec le logiciel jusqu\u2019\u00e0 pr\u00e9sent\u2026<\/p>\n

Le d\u00e9fi<\/h2>\n

Les donn\u00e9es analytiques sont un levier essentiel pour comprendre le qui, quoi, quand et o\u00f9. Mais ce qui manquait \u00e0 Alpharooms, c\u2019\u00e9tait le POURQUOI.<\/p>\n

Nous avions besoin d\u2019un outil capable de recueillir les avis utilisateurs pour notre site Web qui nous permette de recueillir des commentaires sur un \u00e9ventail de points de contact, de canaux, de dispositifs et de segments, et nous aide \u00e0 comprendre les actions des clients en ligne<\/p>\n

Simon Kennedy, chef du CX, Alpharooms<\/div>\n<\/blockquote>\n

De plus, Alpharooms \u00e9tait \u00e0 la recherche d\u2019une solution de feedback utilisateurs capable d\u2019offrir un large choix de formulaires de feedback.
\n
\n\"Mopinion:
\n
\n\u00ab\u2009Nous voulions avoir de multiples options d\u2019affichage des formulaires \u2014 en plus des \u00ab\u2009pop-ups\u2009\u00bb et des modaux \u2014 donc avoir acc\u00e8s \u00e0 des options d\u2019affichage passif des formulaires de feedback (par exemple, le bouton de feedback et les formulaires int\u00e9gr\u00e9s) \u00e9tait un \u00e9norme avantage pour nous. De plus, en raison de l\u2019importance du trafic, il \u00e9tait tr\u00e8s important aussi de pouvoir d\u00e9ployer des formulaires de feedback simples d\u2019utilisation sur les t\u00e9l\u00e9phones mobiles.\u2009\u00bb<\/em>
\n
\nEt puis, bien s\u00fbr, il y avait des exigences particuli\u00e8res qui devaient \u00eatre satisfaites en ce qui concerne l\u2019analyse.
\n
\n\u00ab\u2009L\u2019analyse manuelle du retour d\u2019information est une perte de ressources majeure \u2014 la capacit\u00e9 de cr\u00e9er des formulaires intelligents avec un m\u00e9lange d\u2019options qualitatives et quantitatives \u00e9tait donc essentielle. Nous avions \u00e9galement besoin de rendre nos retours d\u2019information exploitables. Avoir des rapports et des tableaux de bord pour une analyse rapide et facile \u00e9tait donc \u00e9galement tr\u00e8s important.\u2009\u00bb<\/em>
\n
\nL\u2019\u00e9quipe Alpharooms travaillait initialement avec Hotjar et a r\u00e9cemment d\u00e9cid\u00e9 de passer \u00e0 Mopinion.
\n
\n\u00ab\u2009Avec Hotjar, il n\u2019y avait tout simplement pas assez de flexibilit\u00e9 et de fonctionnalit\u00e9s pour prendre en charge une boucle de feedback client toujours active, nous avons donc \u00e9t\u00e9 tr\u00e8s heureux lorsque nous avons d\u00e9couvert Mopinion…\u2009\u00bb<\/em><\/p>\n

La solution<\/h2>\n

\u00ab\u2009Mopinion offre une flexibilit\u00e9 infinie – dans la fa\u00e7on dont nous configurons les formulaires, la mani\u00e8re dont ils apparaissent sur le front end, comment les donn\u00e9es sont class\u00e9es et cat\u00e9goris\u00e9es, et comment les donn\u00e9es sont pr\u00e9sent\u00e9es dans des tableaux de bord configurables. Cette flexibilit\u00e9 permet de r\u00e9duire la n\u00e9cessit\u00e9 des d\u00e9veloppeurs pour certaines t\u00e2ches \u2014 ce qui est tr\u00e8s puissant.\u2009\u00bb<\/em>
\n
\n\"Mopinion:
\n
\nDe plus, Alpharooms utilise les commentaires de ses clients en plus de ses initiatives de tests A\/B…
\n
\n\u00ab\u2009Nous pouvons faire des choses intelligentes comme utiliser des formulaires int\u00e9gr\u00e9s pour cr\u00e9er rapidement des exp\u00e9riences de test A\/B, d\u00e9clencher des formulaires bas\u00e9s sur l\u2019existence d\u2019un certain cookie (qui est li\u00e9 \u00e0 l\u2019existence d\u2019une variante de test) et capturer des donn\u00e9es de page suppl\u00e9mentaires\/objets de couche de donn\u00e9es qui nous permettent de segmenter les donn\u00e9es de mani\u00e8re encore plus puissante (par exemple, lier les revenus de transaction aux segments clients qui nous ont fourni un feedback). \u00bb<\/em><\/p>\n

Les r\u00e9sultats<\/h2>\n

\u00ab\u2009Mopinion nous a rendus beaucoup plus agiles dans la capture, l\u2019analyse et l\u2019action bas\u00e9e sur les commentaires clients. Cela va au-del\u00e0 des cas d\u2019utilisation traditionnels des retours d\u2019information g\u00e9n\u00e9raux sur les sites Web, car ce logiciel nous permet de relier les donn\u00e9es des clients entre diff\u00e9rents canaux (site Web, e-mails, etc.) et de les int\u00e9grer puissamment dans notre programme de test A\/B.\u2009\u00bb<\/em>
\n
\nAlpharooms n\u2019a pas encore commenc\u00e9 \u00e0 utiliser les fonctionnalit\u00e9s d\u2019analyse des sentiments via l\u2019intelligence artificielle, mais l\u2019entreprise indique clairement qu\u2019il s\u2019agit de la prochaine \u00e9tape !
\n
\n\u00ab\u2009Nous avons fait beaucoup de recherches sur les diff\u00e9rents outils CX\/feedback des clients sur le march\u00e9, et Mopinion nous est clairement apparu comme le leader en termes de rapport qualit\u00e9\/prix. Ils offrent \u00e9galement un excellent service de vente, d\u2019int\u00e9gration et de support \u00e0 la client\u00e8le\u2009!\u2009\u00bb<\/em><\/p>\n

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Essayez maintenant!<\/h3>\n\t\t\t\t\t\t\t

Vous souhaitez en savoir plus sur la plateforme de reporting et d'analyse de feedback Mopinion? N\u2019h\u00e9sitez pas \u00e0 essayer gratuitement notre logiciel. Si vous \u00eates \u00e0 la recherche d'un outil plus personnalis\u00e9, r\u00e9servez une d\u00e9mo. L'un de nos expert Mopinion vous orientera \u00e0 travers le logiciel et r\u00e9pondra \u00e0 toute question.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\tDemandez une D\u00e9mo<\/a>\n\t\t\t\t\t\t\tMise en route<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n","protected":false},"excerpt":{"rendered":"

Alpharooms est l\u2019un des principaux sites Web du Royaume-Uni pour les h\u00f4tels et les vols \u00e0 prix r\u00e9duits. Le site propose des offres pour plus de 220\u2009000 propri\u00e9t\u00e9s \u00e0 travers le monde. Les r\u00e9servations de voyages en ligne sont largement devenues un march\u00e9 de produits de base qui repose largement sur l\u2019acquisition payante. Le prix […]<\/p>\n","protected":false},"author":12,"featured_media":70106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1893],"tags":[2073,1794,1780],"class_list":["post-62945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retroaction-numerique","tag-customer-experience-fr","tag-customer-stories-fr","tag-travel-and-hospitality-fr"],"acf":[],"yoast_head":"\nAlpharooms choisit le logiciel Mopinion pour l\u2019aider \u00e0 am\u00e9liorer l\u2019exp\u00e9rience client en ligne - Mopinion<\/title>\n<meta name=\"description\" content=\"Alpharooms est l\u2019un des principaux sites Web du Royaume-Uni pour les h\u00f4tels et les vols \u00e0 prix r\u00e9duits. 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