{"id":63354,"date":"2019-08-06T08:00:23","date_gmt":"2019-08-06T07:00:23","guid":{"rendered":"https:\/\/beta-site.mopinion.com\/leroy-merlin-choisit-mopinion-pour-mieux-comprendre-la-voix-du-client-en-ligne\/"},"modified":"2023-10-02T11:59:07","modified_gmt":"2023-10-02T10:59:07","slug":"leroy-merlin-choisit-mopinion","status":"publish","type":"post","link":"https:\/\/mopinion.com\/fr\/leroy-merlin-choisit-mopinion\/","title":{"rendered":"Leroy Merlin choisit Mopinion pour mieux comprendre la voix du client en ligne"},"content":{"rendered":"

Avec plus de 23 000 collaborateurs r\u00e9partis dans plus de 130 magasins sur l\u2019ensemble du territoire fran\u00e7ais, Leroy Merlin<\/strong> est aujourd\u2019hui l\u2019enseigne de distribution de bricolage leader en France sur le march\u00e9 de l\u2019am\u00e9lioration de l\u2019habitat et du cadre de vie. Mais l\u2019enseigne ne se limite pas \u00e0 une offre en magasins. En effet, Leroy Merlin France, c\u2019est \u00e9galement un \u00e9cosyst\u00e8me digital avec notamment un site Internet en forte croissance.
\n<\/h4>\n
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<\/p>\n

En 2019, le site (www.leroymerlin.fr<\/a>) accueille plus de 31 millions de visiteurs mensuellement. Cette importante fr\u00e9quentation pr\u00e9sente \u00e9videmment des d\u00e9fis pour la marque et principalement celui de garantir aux visiteurs une exp\u00e9rience en ligne simple, agr\u00e9able et intuitive. C\u2019est l\u2019un des plus gros challenges pour l\u2019enseigne fran\u00e7aise.<\/p>\n

L\u2019objectif principal : \u00e9couter la voix du client en ligne <\/h2>\n

Depuis le d\u00e9but de son histoire, Leroy Merlin a toujours accord\u00e9 une tr\u00e8s grande importance \u00e0 la voix du client. Cela fait partie de l\u2019ADN de l\u2019entreprise et de la marque depuis tr\u00e8s longtemps. Leroy Merlin France cherchait \u00e0 \u00e9tendre sa strat\u00e9gie d\u2019\u00e9coute du client sur ses canaux digitaux pour laisser \u00e0 ses visiteurs en ligne la possibilit\u00e9 de s\u2019exprimer directement sur l\u2019exp\u00e9rience v\u00e9cue sur le site Internet durant leur navigation.<\/p>\n

Avec l\u2019\u00e9mergence de logiciels de r\u00e9colte de feedback utilisateurs tels que Mopinion, il nous est donc paru tr\u00e8s naturel de mettre en place ce genre d\u2019outil<\/p>\n

Nicolas Haese, Responsable Customer Experience chez Leroy Merlin<\/div>\n<\/blockquote>\n

\"Mopinion:
\nSource : www.leroymerlin.fr
\n
\nSelon lui, ces feedback utilisateurs vont apporter une compr\u00e9hension qualitative des retours utilisateurs en ligne, compl\u00e9mentaire aux analyses quantitatives d\u00e9j\u00e0 existantes. En d\u00e9ployant Mopinion sur son Internet, l\u2019enseigne entend ainsi mieux comprendre le parcours utilisateurs en ligne et r\u00e9pondre plus pr\u00e9cis\u00e9ment aux attentes et besoins des visiteurs.<\/p>\n

Ce sont de nouveaux inputs qui vont nous permettre de continuer \u00e0 d\u00e9velopper notre site, en co-construction avec nos utilisateurs, et dans le but de toujours mieux les satisfaire et de r\u00e9pondre \u00e0 leurs demandes.<\/p><\/blockquote>\n

Le choix de Mopinion<\/h2>\n

C\u2019est notamment la simplicit\u00e9 d\u2019utilisation du logiciel Mopinion et les fonctionnalit\u00e9s analytiques avanc\u00e9es de l\u2019outil qui a s\u00e9duit l\u2019enseigne.<\/p>\n

Le choix de Mopinion s\u2019est fait sur la richesse fonctionnelle de l\u2019outil (en ad\u00e9quation avec nos besoins), sur la facilit\u00e9 de prise en main et d\u2019utilisation de l\u2019outil, sur la facilit\u00e9 d\u2019int\u00e9gration de l\u2019outil \u00e0 notre site et dans le respect de nos contraintes IT, ainsi que sur la relation commerciale de qualit\u00e9 et la r\u00e9activit\u00e9 des \u00e9quipes support de Mopinion.<\/p><\/blockquote>\n

\"Mopinion:
\nSource : Magazine Imobili\u00e1rio
\n
\nDans le cadre du d\u00e9veloppement du site Internet de l\u2019enseigne, les feedback obtenus par le biais de Mopinion sont de nouveaux \u00e9l\u00e9ments qui vont compl\u00e9ter les donn\u00e9es existantes et leurs utilisations.<\/p>\n

Les objectifs sont relativement simples : r\u00e9colter des feedback provenant de nos utilisateurs en ligne, mesurer la satisfaction de ces utilisateurs et garantir l\u2019am\u00e9lioration de cette satisfaction. Gr\u00e2ce \u00e0 Mopinion, nous pensons pouvoir atteindre ces objectifs strat\u00e9giques. <\/p><\/blockquote>\n

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Essayez maintenant!<\/h3>\n\t\t\t\t\t\t\t

Vous souhaitez en savoir plus sur la plateforme de reporting et d'analyse de feedback Mopinion? N\u2019h\u00e9sitez pas \u00e0 essayer gratuitement notre logiciel. Si vous \u00eates \u00e0 la recherche d'un outil plus personnalis\u00e9, r\u00e9servez une d\u00e9mo. L'un de nos expert Mopinion vous orientera \u00e0 travers le logiciel et r\u00e9pondra \u00e0 toute question.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\tDemandez une D\u00e9mo<\/a>\n\t\t\t\t\t\t\tMise en route<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n","protected":false},"excerpt":{"rendered":"

Avec plus de 23 000 collaborateurs r\u00e9partis dans plus de 130 magasins sur l\u2019ensemble du territoire fran\u00e7ais, Leroy Merlin est aujourd\u2019hui l\u2019enseigne de distribution de bricolage leader en France sur le march\u00e9 de l\u2019am\u00e9lioration de l\u2019habitat et du cadre de vie. Mais l\u2019enseigne ne se limite pas \u00e0 une offre en magasins. En effet, Leroy […]<\/p>\n","protected":false},"author":40,"featured_media":70102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1893],"tags":[1794,1772,2110],"class_list":["post-63354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retroaction-numerique","tag-customer-stories-fr","tag-ecommerce-and-retail-fr","tag-voice-of-customer-fr"],"acf":[],"yoast_head":"\nLeroy Merlin choisit Mopinion pour mieux comprendre la voix du client en ligne - Mopinion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mopinion.com\/fr\/leroy-merlin-choisit-mopinion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leroy Merlin choisit Mopinion pour mieux comprendre la voix du client en ligne - Mopinion\" \/>\n<meta property=\"og:description\" content=\"Avec plus de 23 000 collaborateurs r\u00e9partis dans plus de 130 magasins sur l\u2019ensemble du territoire fran\u00e7ais, Leroy Merlin est aujourd\u2019hui l\u2019enseigne de distribution de bricolage leader en France sur le march\u00e9 de l\u2019am\u00e9lioration de l\u2019habitat et du cadre de vie. 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When she's not writing for Mopinion she\u2019s either out enjoying the outdoors with her family, running long distances or smiling in front of a camera.","sameAs":["m0p1n10n"],"url":"https:\/\/mopinion.com\/fr\/author\/mi-choe-emanuelson\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2019\/08\/28083754\/leroy-cover.jpg",1800,650,false],"landscape":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2019\/08\/28083754\/leroy-cover.jpg",1800,650,false],"portraits":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2019\/08\/28083754\/leroy-cover.jpg",1800,650,false],"thumbnail":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2019\/08\/28083754\/leroy-cover-150x150.jpg",150,150,true],"medium":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2019\/08\/28083754\/leroy-cover-300x108.jpg",300,108,true],"large":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2019\/08\/28083754\/leroy-cover-1024x370.jpg",1024,370,true],"1536x1536":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2019\/08\/28083754\/leroy-cover.jpg",1536,555,false],"2048x2048":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2019\/08\/28083754\/leroy-cover.jpg",1800,650,false]},"rttpg_author":{"display_name":"Mi-choe Emanuelson","author_link":"https:\/\/mopinion.com\/fr\/author\/mi-choe-emanuelson\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/mopinion.com\/fr\/category\/retroaction-numerique\/\" rel=\"category tag\">R\u00e9troaction Num\u00e9rique<\/a>","rttpg_excerpt":"Avec plus de 23 000 collaborateurs r\u00e9partis dans plus de 130 magasins sur l\u2019ensemble du territoire fran\u00e7ais, Leroy Merlin est aujourd\u2019hui l\u2019enseigne de distribution de bricolage leader en France sur le march\u00e9 de l\u2019am\u00e9lioration de l\u2019habitat et du cadre de vie. Mais l\u2019enseigne ne se limite pas \u00e0 une offre en magasins. En effet, Leroy\u2026","_links":{"self":[{"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/posts\/63354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/comments?post=63354"}],"version-history":[{"count":1,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/posts\/63354\/revisions"}],"predecessor-version":[{"id":77777,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/posts\/63354\/revisions\/77777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/media\/70102"}],"wp:attachment":[{"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/media?parent=63354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/categories?post=63354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mopinion.com\/fr\/wp-json\/wp\/v2\/tags?post=63354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}