{"id":64394,"date":"2020-04-23T09:15:10","date_gmt":"2020-04-23T08:15:10","guid":{"rendered":"https:\/\/beta-site.mopinion.com\/go-sport-optimise-la-navigation-sur-son-site-internet-grace-a-mopinion\/"},"modified":"2023-10-02T11:58:05","modified_gmt":"2023-10-02T10:58:05","slug":"go-sport-optimise-la-navigation-grace-a-mopinion","status":"publish","type":"post","link":"https:\/\/mopinion.com\/fr\/go-sport-optimise-la-navigation-grace-a-mopinion\/","title":{"rendered":"GO Sport optimise la navigation sur son site Internet gr\u00e2ce \u00e0 Mopinion"},"content":{"rendered":"

Le groupe GO Sport<\/a> est n\u00e9 au coeur des Alpes \u00e0 la fin des ann\u00e9es 1970 \u00e0 la suite des Jeux Olympiques de Grenoble. L\u2019entreprise est d\u00e9tenue par Rallye<\/a>, acteur majeur dans le secteur de la distribution. GO Sport est aujourd\u2019hui l\u2019un des leaders du march\u00e9 de l\u2019\u00e9quipement sportif en France. <\/h4>\n
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<\/p>\n

Performance, esprit d\u2019\u00e9quipe, plaisir et orientation client animent chaque jour les 5 000 collaborateurs de l\u2019entreprise, en France et \u00e0 l\u2019international. Et c\u2019est dans le respect de ses valeurs que l\u2019entreprise a souhait\u00e9 lancer un programme d\u2019\u00e9coute de la Voix du Client en ligne.
\n
\n\"Mopinion:<\/a><\/p>\n

La relation et l\u2019exp\u00e9rience client, au coeur des pr\u00e9occupations de GO Sport<\/h2>\n

L\u2019orientation client est une des valeurs cl\u00e9s du groupe GO Sport. De ce fait, l\u2019enseigne accorde une attention toute particuli\u00e8re \u00e0 l\u2019avis de ses clients que ce soit dans ses magasins physiques ou en ligne. GO Sport a d\u2019ailleurs mis de nombreux outils \u00e0 disposition de ces clients afin d\u2019\u00eatre plus proches d\u2019eux et de pouvoir \u00e9changer facilement avec eux. La mise en oeuvre de Mopinion s\u2019inscrit dans cette dynamique et dans cette volont\u00e9 de rendre l\u2019exp\u00e9rience utilisateurs la plus agr\u00e9able possible.<\/p>\n

A l\u2019\u00e8re du digital et de l\u2019omnicanal, \u00eatre \u00e0 l\u2019\u00e9coute et proche de ses clients est plus que jamais une n\u00e9cessit\u00e9 pour la r\u00e9ussite d\u2019une entreprise. Depuis plusieurs ann\u00e9es d\u00e9j\u00e0, GO Sport vise \u00e0 \u00eatre bien plus qu\u2019un simple distributeur d\u2019articles de sport. Notre ambition est de r\u00e9ellement accompagner nos clients dans leurs pratiques sportives bien au-del\u00e0 d\u2019une simple exp\u00e9rience d\u2019achat, qu\u2019elle soit en ligne ou en magasin, <\/p>\n

Benjamin Courgeon, Responsable Offre E-commerce et Marketplace, GO Sport<\/div>\n<\/blockquote>\n

Cet accompagnement se mat\u00e9rialise notamment au travers d\u2019un service de coaching et du programme fid\u00e9lit\u00e9 Mercure qui r\u00e9compense et encourage la pratique sportive. Mais aussi au travers de la plateforme Mopinion qui permet d\u00e9sormais \u00e0 GO Sport de recueillir et d\u2019analyser les feedback des visiteurs en ligne.
\n
\n\"Mopinion:<\/a><\/p>\n

Le choix de Mopinion<\/h2>\n

Gr\u00e2ce \u00e0 Mopinion, GO Sport souhaite am\u00e9liorer le parcours utilisateurs et donc am\u00e9liorer en permanence la navigation en ligne, en fonction des feedback re\u00e7us. C\u2019est notamment la simplicit\u00e9 d\u2019utilisation du logiciel Mopinion et ses nombreuses int\u00e9grations qui ont convaincu l\u2019\u00e9quipe E-commerce de GO Sport de choisir Mopinion.
\n
\n\u201cNotre choix s\u2019est port\u00e9 sur Mopinion pour sa facilit\u00e9 d\u2019utilisation et la prise en main intuitive de l\u2019outil. La d\u00e9mo de l\u2019outil a \u00e9t\u00e9 tr\u00e8s convaincante et nous a permis de d\u00e9couvrir l\u2019\u00e9tendue des fonctionnalit\u00e9s (analyse de data, personnalisation des questionnaires, regroupement de donn\u00e9es et profils\u2026)\u201d<\/em>, indique Benjamin Courgeon.
\n
\nEn plus de s\u2019int\u00e9grer facilement, l\u2019outil Mopinion est \u00e9galement 100 % compatible avec les autres outils utilis\u00e9s par le Groupe (Slack notamment).
\n
\nBenjamin Courgeon poursuit : \u201cNous esp\u00e9rons \u00e9galement, gr\u00e2ce \u00e0 Mopinion, contribuer \u00e0 am\u00e9liorer le NPS (Net Promoter Score) de notre site, www.go-sport.com.\u201d
\n
\nEn effet, chez GO Sport, chaque retour client fait l\u2019objet d\u2019une attention particuli\u00e8re que ce soit sur la qualit\u00e9 des informations produits, les services propos\u00e9s, les offres commerciales\u2026 Chaque avis est pris en compte dans le but d\u2019optimiser continuellement le site go-sport.com.
\n
\nL\u2019objectif est donc double pour le groupe GO Sport : se rapprocher de ses clients tout en proposant un site e-commerce performant et \u00e0 l\u2019image de ses visiteurs.<\/p>\n

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Essayez maintenant!<\/h3>\n\t\t\t\t\t\t\t

Vous souhaitez en savoir plus sur la plateforme de reporting et d'analyse de feedback Mopinion? N\u2019h\u00e9sitez pas \u00e0 essayer gratuitement notre logiciel. Si vous \u00eates \u00e0 la recherche d'un outil plus personnalis\u00e9, r\u00e9servez une d\u00e9mo. L'un de nos expert Mopinion vous orientera \u00e0 travers le logiciel et r\u00e9pondra \u00e0 toute question.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\tDemandez une D\u00e9mo<\/a>\n\t\t\t\t\t\t\tMise en route<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n","protected":false},"excerpt":{"rendered":"

Le groupe GO Sport est n\u00e9 au coeur des Alpes \u00e0 la fin des ann\u00e9es 1970 \u00e0 la suite des Jeux Olympiques de Grenoble. L\u2019entreprise est d\u00e9tenue par Rallye, acteur majeur dans le secteur de la distribution. GO Sport est aujourd\u2019hui l\u2019un des leaders du march\u00e9 de l\u2019\u00e9quipement sportif en France. Performance, esprit d\u2019\u00e9quipe, plaisir […]<\/p>\n","protected":false},"author":40,"featured_media":70198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1893],"tags":[1794,1772],"class_list":["post-64394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retroaction-numerique","tag-customer-stories-fr","tag-ecommerce-and-retail-fr"],"acf":[],"yoast_head":"\nGO Sport optimise la navigation sur son site Internet gr\u00e2ce \u00e0 Mopinion - Mopinion<\/title>\n<meta name=\"description\" content=\"GO Sport a r\u00e9cemment commenc\u00e9 \u00e0 utiliser les commentaires de Mopinion pour optimiser la navigation sur son site Web. 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When she's not writing for Mopinion she\u2019s either out enjoying the outdoors with her family, running long distances or smiling in front of a camera.","sameAs":["m0p1n10n"],"url":"https:\/\/mopinion.com\/fr\/author\/mi-choe-emanuelson\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/04\/28082446\/go-cover.jpg",1800,650,false],"landscape":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/04\/28082446\/go-cover.jpg",1800,650,false],"portraits":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/04\/28082446\/go-cover.jpg",1800,650,false],"thumbnail":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/04\/28082446\/go-cover-150x150.jpg",150,150,true],"medium":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/04\/28082446\/go-cover-300x108.jpg",300,108,true],"large":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/04\/28082446\/go-cover-1024x370.jpg",1024,370,true],"1536x1536":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/04\/28082446\/go-cover.jpg",1536,555,false],"2048x2048":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/04\/28082446\/go-cover.jpg",1800,650,false]},"rttpg_author":{"display_name":"Mi-choe Emanuelson","author_link":"https:\/\/mopinion.com\/fr\/author\/mi-choe-emanuelson\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/mopinion.com\/fr\/category\/retroaction-numerique\/\" rel=\"category tag\">R\u00e9troaction Num\u00e9rique<\/a>","rttpg_excerpt":"Le groupe GO Sport est n\u00e9 au coeur des Alpes \u00e0 la fin des ann\u00e9es 1970 \u00e0 la suite des Jeux Olympiques de Grenoble. 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