Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are actually quite easy to use.
What are heatmapping tools? And why use them?
Heatmaps utilise a warm-to-cool colour spectrum to track the movements of your visitors and better understand their interactions with your website. These movements include clicks and scrolling on the page. So for example, the more clicks in one area, the ‘warmer’ the area will be. These are known as ‘hotspots’ on the page. In other words, the redder areas indicate areas that have been clicked on more frequently. By analysing these pages, you will be able to clearly identify high-activity areas and as well as determine which areas your visitors are struggling to convert.
To not only make perceiving the needs of your visitors easier, but also to assist you in choosing which Heatmapping tools to use, Mopinion has made an overview of the 15 best Heatmapping tools available.
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1. Lucky Orange
Lucky Orange is an easy-to-use tool, which is immediately evident upon installation and set up. Every plan includes full access to all of their features, including Dynamic Heatmaps, User Recordings, Live Chat, Surveys & Polls, Conversion Funnels, Realtime Dashboard, and Daily Email Reports. The heatmaps Lucky Orange offers are in-depth and dynamic, as they can update in real-time, enabling you to stay up-to-date with your customer’s needs.
Starting Price: $10.00/month
Free Version: Not Available
Free Trial: 7 Days
Website: www.luckyorange.com
2. Hotjar
Hotjar has the ability to show you how your online users are really experiencing your website through various feedback collection methods. It enables your team to gain valuable visual feedback, such as how people really use your site and see where they might experience difficulties, showing you where you need to make adjustments. The heatmaps Hotjar provides you with, offers you an insight into what your users want by registering their taps, clicks and scrolling behavior.
Starting Price: $29.00/month
Free Version: Available
Free Trial: 15 Days
3. Crazy Egg
Similar to Hotjar, Crazy Egg offers multiple types of heatmaps that shed some light on visitor behaviour, including where they click, how far they scroll, what they’re looking at on any give page, etc. Additionally, users can view traffic segments and how the behaviour of these segments differ from one another. In addition, Crazy Egg is also known to be easy to implement.
Starting Price: $29.00/month
Free Version: Available
Free Trial: 30 Days
Website: www.crazyegg.com
4. Fullstory
FullStory takes a fundamentally different approach to understanding your customer experience. One tiny script unlocks pixel-perfect playback, automatic insights, funnel analytics, and robust search and segmentation all without the need to manually tag your sites code. FullStory is a digital experience intelligence platform for product, development, marketing and customer support and success teams. Their software provides digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading SaaS products.
Starting Price: $849.00/month
Free Version: Available
Free Trial: 14 Days
Website: www.fullstory.com
5. Ptengine
The Ptengine app helps marketers and webmasters turn more visits into conversions. Since getting traffic is harder and more expensive than ever, Ptengine’s users are focusing on getting more out of the traffic they already have. With Ptengine’s elaborate heatmaps you’re able to discover the entirety of your visitors behaviour, from clicking to scrolling, everything is recorded by Ptengine and converted into heatmaps and a neatly organised display.
Starting Price: Contact Ptengine for current pricing information.
Demo: Available
Free Version: Available
Free Trial: 15 Days
Website: www.ptengine.com
6. Heatmap.com
Heatmap.com provides continuously updated heatmaps, which update as you go, no need to update your page. In its “augmented reality” approach, Heatmap.com’s sidebar brings data right on your pages, with the most important data to keep you focused on what is happening on your site. Plus, the interface is 100% interactive and allows you to browse your pages even when the heatmap overlay is displayed, so you can investigate further or “replay” the navigation of your users.
Starting Price: $100.00/month
Free Version: Available
Free Trial: Not Available
Website: www.heatmap.com
7. Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the “whys” behind their users’ actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages.
Price: Smartlook offers a free package which includes 1,500 recordings/month as well as a Starter package ($19/month) and Power package ($79/month).
Website: www.smartlook.com
8. ContentSquare
ContentSquare is a digital experience analytics and optimisation platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. This heatmapping tool computes billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximise conversion rates. Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimise the customer journey.
Starting Price: Contact ContentSquare for current pricing information.
Demo: Available
Free Version: Available
Free Trial: Available
Website: www.contensquare.com
9. SessionCam
SessionCam is a software that provides advanced session replay, heat-mapping and conversion funnel technology to enables user to optimise their online user experience and significantly increase conversion rates. SessionCam records all customer activities on the website and identifies web pages which are causing problems to the viewers. Users can monitor customers through individual recordings to monitor customer behavior on the website. The conversion funnel provides the analysis of customer journey across the website and identifies the pages where maximum users drop-off. Funnel also compares the performance of different customer segments accessing websites on different devices.
Starting Price: Contact SessionCam for current pricing information.
Demo: Available
Free Version: Not Available
Free Trial: 21 Days
Website: www.sessioncam.com
10. Seevolution
SeeVolution provides live overlays that span the entirety of your tracked pages illustrating areas of high and low user activity, hot and cold spots, and asset analysis (links, images and forms). Rather than navigating away from the website to analyse visitor trends you’ll see a movable, live traffic feed that lays transparently over the page you are tracking that very minute.
Starting Price: $9.00/month
Free Version: Not Available
Free Trial: 14 Days
Website: www.seevolution.com
11. Capturly
Capturly is focusing on the main driving forces: conversion and retention. We provide all the required data for you simply and intelligibly to make the best business decisions possible. Capturly’s heat maps come in three different options, clicking, scrolling and segmentation. By using Capturly’s segment heatmap filtering system, you can analyse the behaviour of your visitors immediately by switching between the “New vs Returning” segment.
Starting Price: $29.00/month
Free Version: Available
Free Trial: 14 Days
Website: www.capturly.com
12. Inspectlet
Inspectlet ensures you that you know precisely what your visitors are doing on your website. Every single mouse movement, scroll, click and keypress is recorded with Inspectlet. These insights will teach you more about what attracts the visitors, what causes confusion and when visitors leave while they are in the conversion funnel.
Starting Price: $39.00/month
Free Version: Available
Free Trial: Not Available
Website: www.inspectlet.com
13. MouseFlow
With MouseFlow you can visualise website visitor behaviour using the click, scroll, movement and attention heatmaps. User activities can also be recorded. One of the greatest advantages of this tool is that it has a form analytics feature which allows you to see and understand why website visitors are abandoning your forms. It is also possible to track different funnels and see how visitors from various traffic sources behave on your website. Unfortunately, however, Mouseflow does not offer anything in terms of surveying or polling visitors.
Starting Price: $29.00/month
Free Version: Available
Free Trial: 14 Days
Website: www.mouseflow.com
14. Clicktale
Clicktale provides visibility into customer behaviour and decision-making by tracking their every action inside a web page or app. The Clicktale platform provides a suite of visual reports such as session replays, heatmaps, form and funnel analysis, error reports, and more to help brands see and understand the individuals behind their numbers. Clicktale’s powerful integrations with over 50 analytics, optimisation, Voice of Customer and chat tools help brands bridge the datasets from every system to gain a comprehensive picture of the customer journey and experience.
Starting Price: Contact Clicktale for current pricing information.
Free Version: Not Available
Free Trial: Available
Website: www.clicktale.com
15. Tamboo
Tamboo helps take the guesswork out of running an online business by showing you everything your website visitors do! Tamboo comes with all the tools you need to better understand how people are really using your website, including Visitor Recordings, Session Replay, Heatmaps, Custom Funnels, and Analytics. Tamboo is super easy to install and configure, even if you’re not an IT expert. Plugins for popular platforms like WordPress make getting Tamboo up and running on your website a breeze.
Starting Price: $49.00/month
Free Version: Not Available
Free Trial: 14 Days
Website: www.gettamboo.com
Start letting visitors help improve your website design…
As you can see, heatmaps provide you with a clear image of where you can improve your website. Each of the heatmapping tools listed above certainly has its own advantages and disadvantages – whether that be pricing, or analysis capabilities, so it’s up to you to decide which one fits your business best.
Tip: looking for an alternative to heatmapping tools? Try visual feedback. This type of feedback collection is risk-free in that the initiative to provide the user with data lies with the visitor. This is also a much more trusted approach as it doesn’t involve the company having to ‘peak over the shoulder’ of the visitor while they are browsing the website.
We hope this list will provide you with some inspiration in choosing the right tool!
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Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.
