{"id":17763,"date":"2018-10-31T12:34:05","date_gmt":"2018-10-31T11:34:05","guid":{"rendered":"https:\/\/mopinion.com\/?p=17763"},"modified":"2023-10-01T11:48:57","modified_gmt":"2023-10-01T10:48:57","slug":"mopinion-en-tealium-integratie","status":"publish","type":"post","link":"https:\/\/mopinion.com\/nl\/mopinion-en-tealium-integratie\/","title":{"rendered":"Mopinion introduceert volledige integratie met Tealium"},"content":{"rendered":"

Mopinion, marktleider op het gebied van online klantfeedback software<\/a>, kondigt een nieuwe integratie met Tealium<\/strong> aan. Deze samenwerking tussen tag-management en klantfeedback combineert precieze targeting met slimme feedback-data verzameling, waardoor klanten van Mopinion en Tealium relevante en informatieve inzichten krijgen rondom de digitale klantbeleving. Tealium biedt een toonaangevende oplossing voor tag-management, waarmee je onder andere Javascript-tags van webstatistieken, advertenties, chat- en feedback-tools installeert op een website.<\/h4>\n
\n

<\/p>\n

Tealium<\/strong> biedt daarnaast een uitgebreid pakket aan data-oplossingen<\/a> om digitale marketing teams te helpen bij het effectief beheren van grote hoeveelheden data. Mopinion is een oplossing om digitale klantfeedback via websites en mobiele apps<\/a> te verzamelen en analyseren.
\n
\n\"Mopinion:
\nSource: Tealium<\/em><\/p>\n

\nEen Tag Management Systeem (TMS)<\/strong> is een fundamenteel ingredi\u00ebnt bij het verzamelen van klantgegevens. Met deze technologie kunnen online marketeers niet alleen IT-knelpunten omzeilen (zoals langdurige implementatietrajecten op een website), maar ze kunnen ook verschillende digitale marketing technologie\u00ebn tegelijk beheren. In relatie tot online klantfeedback vereenvoudigt tag-management het proces van het implementeren en beheren van verschillende feedback-surveys op een website. Met andere woorden, op welke plek en bij welke bezoekers wil je op je website een feedback survey laten verschijnen.<\/p>\n

Het voordeel van Tealium en Mopinion samen<\/h2>\n

De Tealium iQ Tag Management-oplossing<\/a> fungeert in wezen als een anker voor het inzetten van Mopinion-feedbackformulieren<\/a>. Kees Wolters, co-founder en verantwoordelijk voor product management bij Mopinion: <\/p>\n

De integratie tussen Tealium en Mopinion vergemakkelijkt de implementatie van onze oplossing op elke webpagina. Dit is een geweldige manier om relevante en informatieve inzichten in de digitale klantbeleving te krijgen. Je onderzoekt daarmee of je web-bezoekers hun online doelen gemakkelijk bereiken. Het elimineert ook het extra werk van het individueel implementeren van feedback formulieren, ofwel het plaatsen van aparte implementatiecodes op je website. Kortom, het enige dat een gebruiker hoeft te doen is eenmalig een Mopinion key bij het Tealium account in te voeren en je bent klaar om overal op je site feedback te verzamelen.<\/p><\/blockquote>\n

Personalisatie optimaliseren<\/h2>\n

Tealium\u2019s klantsegmentatie-platform, AudienceStream<\/a>, zorgt ervoor dat het ook makkelijker wordt om personalisatie-oplossingen te koppelen aan klantfeedback. Met personalisatie-data kun je de content van een webpagina aanpassen aan de informatie die je al hebt over een bezoeker (bijvoorbeeld als de bezoeker vaak hetzelfde type product bestelt in de shop). Hierdoor kun je inzoomen op bepaalde klantsegmenten en het verzamelen van feedback daarop afstemmen.
\n
\n\"Customer-Data-_-Tealium\"
\nSource: Tealium<\/em>
\n
\nEen voorbeeld, stel dat je meer wilt weten van een bepaalde demografische groep of klantsegment. Je kunt Tealium dan gebruiken om feedbackformulieren van Mopinion te targeten op deze specifieke groepen bezoekers.
\n
\nKlik hier<\/a> voor meer informatie over de integratie van Tealium en Mopinion.<\/p>\n

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Klaar om Mopinion in actie te zien?<\/h3>\n\t\t\t\t\t\t\t

Wil je meer weten over hoe je feedback verzamelt en analyseert met onze feedback tool? Probeer het 14 dagen gratis! Op zoek naar wat meer persoonlijke begeleiding? Plan dan een online demo in met \u00e9\u00e9n van onze feedback specialisten.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\t\t\t\tDEMO INPLANNEN<\/a>\n\t\t\t\t\t\t\tProbeer het nu<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n","protected":false},"excerpt":{"rendered":"

Mopinion, marktleider op het gebied van online klantfeedback software, kondigt een nieuwe integratie met Tealium aan. Deze samenwerking tussen tag-management en klantfeedback combineert precieze targeting met slimme feedback-data verzameling, waardoor klanten van Mopinion en Tealium relevante en informatieve inzichten krijgen rondom de digitale klantbeleving. Tealium biedt een toonaangevende oplossing voor tag-management, waarmee je onder andere […]<\/p>\n","protected":false},"author":9,"featured_media":23693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1891],"tags":[1993,2151],"class_list":["post-17763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzichten","tag-integrations-nl","tag-product-update-nl"],"acf":[],"yoast_head":"\nMopinion introduceert volledige integratie met Tealium - Mopinion<\/title>\n<meta name=\"description\" content=\"Leer meer over de nieuwe integratie van Tealium en Mopinion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mopinion.com\/nl\/mopinion-en-tealium-integratie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mopinion introduceert volledige integratie met Tealium - 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Deze samenwerking tussen tag-management en klantfeedback combineert precieze targeting met slimme feedback-data verzameling, waardoor klanten van Mopinion en Tealium relevante en informatieve inzichten krijgen rondom de digitale klantbeleving. 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