{"id":39858,"date":"2020-12-22T12:31:23","date_gmt":"2020-12-22T11:31:23","guid":{"rendered":"https:\/\/mopinion.com\/?p=39858"},"modified":"2023-10-01T11:45:24","modified_gmt":"2023-10-01T10:45:24","slug":"kwalitatieve-feedback-verzamelen-voor-ecommerce","status":"publish","type":"post","link":"https:\/\/mopinion.com\/nl\/kwalitatieve-feedback-verzamelen-voor-ecommerce\/","title":{"rendered":"Kwalitatieve feedback verzamelen voor Ecommerce"},"content":{"rendered":"

Alles draait tegenwoordig om de klant centraal stellen en de customer experience. Wie zijn website\/webshop, email campagnes of mobiele apps wil optimaliseren, wil het liefst in het hoofd kruipen van klanten en gebruikers. Maar hoe doe je dat, zonder ze lastig te vallen? Dankzij feedback krijg je inzicht in wat klanten denken, willen, wensen en zelfs voelen. Ideaal voor ecommerce bedrijven<\/strong>! Je kunt feedback grofweg in twee soorten opsplitsen. Het grote verschil zit hem in het soort vragen dat je stelt en dat maakt het onderscheid in kwalitatieve en kwantitatieve feedback.<\/p>\n

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Wat is kwalitatieve feedback?<\/h2>\n

Kwalitatieve feedback <\/strong> verzamel je via open vragen in feedbackformulieren. Op deze manier ontvang je klachten, suggesties en opmerkingen. En dankzij deze input kom je achter de beweegredenen, redeneringen en de houding van je klanten. Is de bestelprocedure duidelijk? Functioneren alle betaalmethoden naar behoren? Is de productinformatie volledig?
\nAllemaal zeer waardevolle informatie als je de customer experience wilt optimaliseren.
\n
\n\"Calvin
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\nVoorbeeld van kwalitatieve feedback verzamelen<\/em>
\n<\/p>\n

Wat is het verschil tussen kwalitatieve en kwantitatieve feedback?<\/h2>\n

Kwantitatieve feedback<\/strong> is de uitkomst van de feedback in cijfers. Denk aan het aantal paginabezoeken, aantal kliks, de Customer Effort Score (CES), Net Promoter Score (NPS) of de Customer Satisfaction (CSat).
\nWaar kwalitatieve feedback<\/strong> draait om de toelichting die klanten zelf geven, draait kwantitatieve feedback om de statistische gegevens over het online gedrag van de klant.
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\n\"Voorbeeld
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\nVoorbeeld van kwantitatieve feedback verzamelen<\/em>
\n<\/p>\n\n\t\t\t\t

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Boost je retail website met online feedback<\/h4>\n\t\t\t\t\t\t\t

De online customer journey in de retail branche verandert. Lees in deze Engelstalige whitepaper hoe feedback je helpt de customer experience te optimaliseren.<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tDownload de whitepaper<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t\n

<\/p>\n

3 grote voordelen van kwalitatieve feedback verzamelen voor ecommerce <\/h2>\n

\n\"Online
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\n1. Verlaten winkelwagen<\/strong>. Volgens onderzoek blijkt dat maar liefst bijna 70% van de bezoekers je website verlaat en een winkelwagen met producten achterlaat zonder deze daadwerkelijk te bestellen. Voorkom het vroegtijdig verlaten van het winkelmandje. Vraag klanten vlak voordat zij het winkelmandje verlaten waarom zij dat doen. Alleen door dit op het juiste moment te vragen, zul je ontdekken waarom het zo is. En alleen dan kun je de sales funnel en customer experience verbeteren en ervoor zorgen dat er meer bestellingen succesvol worden afgerond.
\n
\n2. Productoptimalisatie<\/strong>. Verbeter je product of dienst. Door inzicht te krijgen in de daadwerkelijke wensen en behoefte van de klant of gebruiker, weet jij wat er nodig is om je product\/dienst feilloos hierop te laten aansluiten. Deze inzichten zijn uiterst belangrijk voor het product development team.
\n
\n3. Context<\/strong>. De context begrijpen leidt tot nieuwe inzichten. Het draait niet alleen om cijfers, juist de opmerkingen die worden achtergelaten zijn erg waardevol. Hier lees je wat klanten echt denken en vinden van jouw product of dienst. Deze context ontbreekt wanneer je alleen kwantitatieve feedback verzamelt. Kwalitatieve feedback is juist een mooie aanvulling op de cijfers. Je signaleert niet alleen trends en bepaald gedrag, je leert ook waarom het zo is, zodat je hier op in kunt spelen.
\n
\nKwalitatieve feedback speelt dus een belangrijke rol voor ecommerce bedrijven. Door de customer journey<\/strong> te optimaliseren, zul je beter aan de verwachtingen van je klanten voldoen, waardoor ze hoogstwaarschijnlijk weer bij je terug komen. Optimaliseer de productinformatie, informatie over levertijden en de klantenservice en bied je klanten een positieve customer experience. Begin vandaag nog met het verzamelen van klantfeedback en blijf je concurrenten een stapje voor.
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Klaar om Mopinion in actie te zien?<\/h3>\n\t\t\t\t\t\t\t

Wil je meer weten over hoe je feedback verzamelt en analyseert met onze feedback tool? Probeer het 14 dagen gratis! Op zoek naar wat meer persoonlijke begeleiding? Plan dan een online demo in met \u00e9\u00e9n van onze feedback specialisten.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\tDEMO INPLANNEN<\/a>\n\t\t\t\t\t\t\tProbeer het nu<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section><\/p>\n","protected":false},"excerpt":{"rendered":"

Alles draait tegenwoordig om de klant centraal stellen en de customer experience. Wie zijn website\/webshop, email campagnes of mobiele apps wil optimaliseren, wil het liefst in het hoofd kruipen van klanten en gebruikers. Maar hoe doe je dat, zonder ze lastig te vallen? Dankzij feedback krijg je inzicht in wat klanten denken, willen, wensen en […]<\/p>\n","protected":false},"author":40,"featured_media":39826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1887],"tags":[2075,1774,2145],"class_list":["post-39858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitale-feedback","tag-digital-feedback-nl","tag-ecommerce-and-retail-nl","tag-insights-nl"],"acf":[],"yoast_head":"\nKwalitatieve feedback verzamelen voor Ecommerce - Mopinion<\/title>\n<meta name=\"description\" content=\"Alles draait tegenwoordig om de klant centraal stellen en de customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mopinion.com\/nl\/kwalitatieve-feedback-verzamelen-voor-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kwalitatieve feedback verzamelen voor Ecommerce - 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When she's not writing for Mopinion she\u2019s either out enjoying the outdoors with her family, running long distances or smiling in front of a camera.","sameAs":["m0p1n10n"],"url":"https:\/\/mopinion.com\/nl\/author\/mi-choe-emanuelson\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/12\/28081634\/pexels-photo-5632397.jpg",1832,652,false],"landscape":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/12\/28081634\/pexels-photo-5632397.jpg",1832,652,false],"portraits":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/12\/28081634\/pexels-photo-5632397.jpg",1832,652,false],"thumbnail":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/12\/28081634\/pexels-photo-5632397-150x150.jpg",150,150,true],"medium":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/12\/28081634\/pexels-photo-5632397-300x107.jpg",300,107,true],"large":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/12\/28081634\/pexels-photo-5632397-1024x364.jpg",1024,364,true],"1536x1536":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/12\/28081634\/pexels-photo-5632397-1536x547.jpg",1536,547,true],"2048x2048":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/12\/28081634\/pexels-photo-5632397.jpg",1832,652,false]},"rttpg_author":{"display_name":"Mi-choe Emanuelson","author_link":"https:\/\/mopinion.com\/nl\/author\/mi-choe-emanuelson\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/mopinion.com\/nl\/category\/digitale-feedback\/\" rel=\"category tag\">Digitale Feedback<\/a>","rttpg_excerpt":"Alles draait tegenwoordig om de klant centraal stellen en de customer experience. Wie zijn website\/webshop, email campagnes of mobiele apps wil optimaliseren, wil het liefst in het hoofd kruipen van klanten en gebruikers. Maar hoe doe je dat, zonder ze lastig te vallen? Dankzij feedback krijg je inzicht in wat klanten denken, willen, wensen en…","_links":{"self":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts\/39858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/comments?post=39858"}],"version-history":[{"count":27,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts\/39858\/revisions"}],"predecessor-version":[{"id":65090,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts\/39858\/revisions\/65090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/media\/39826"}],"wp:attachment":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/media?parent=39858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/categories?post=39858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/tags?post=39858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}