{"id":47133,"date":"2021-12-10T08:00:56","date_gmt":"2021-12-10T07:00:56","guid":{"rendered":"https:\/\/mopinion.com\/?p=47133"},"modified":"2023-10-01T11:42:11","modified_gmt":"2023-10-01T10:42:11","slug":"urssaf-voice-of-the-customer-programma","status":"publish","type":"post","link":"https:\/\/mopinion.com\/nl\/urssaf-voice-of-the-customer-programma\/","title":{"rendered":"URSSAF versterkt online voice of the customer programma"},"content":{"rendered":"<p class=\"blog-intro\">Het Franse bedrijf <a href=\"https:\/\/www.urssaf.fr\/portail\/home.html\" target=\"_blank\" rel=\"noopener\">URSSAF<\/a> heeft als missie een duurzame, sociale bescherming te bieden aan ondernemers, zelfstandigen en particulieren. Iedereen in het netwerk kan een uitkering of andere sociale steun ontvangen wanneer dat nodig is. Deze organisatie richt zich op de vier pijlers van het sociale zekerheidssysteem in Frankrijk: gezondheid, ouderen, familie en werkgerelateerde ongevallen of arbeidsongeschiktheid. In deze blog kijken we naar hun digitale activiteiten. <\/p>\n<hr>\n<p><\/p>\n<p>De gebruikers van URSSAF gebruiken het digitale platform zeer uitgebreid, daarom wilden Nicolas Simon (Adjunct Director of the Innovation and Digital Department) en zijn team feedback verzamelen en real-time analyseren. <\/p>\n<p>\n\u201cWe houden de online experience nauwlettend in de gaten, zodat we onze gebruikers beter begrijpen. We willen blijven innoveren, zodat we experience zo intu\u00eftief mogelijk kunnen maken.\u201d<br \/>\n<br \/>\nOm dit verder te ontwikkelen besloot Nicolas Simon in 2020 om met Mopinion een voice of customer programma (VOC) op te zetten.<br \/>\n<br \/>\nHier volgt hun verhaal &#8230;<\/p>\n<h2>Je aanpassen aan de verwachtingen van de bezoekers <\/h2>\n<p>URSSAF wil ervoor zorgen dat hun klanten de online procedures op de verschillende websites makkelijk succesvol kunnen afronden. Of het nu de online navigatie is, of het gemak waarmee je online de verschillende stappen uitvoert. Ze bieden ondersteuning die aansluit op de verwachtingen van de bezoekers.<br \/>\n<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/10\/27134934\/Urssaf-feedback-form-e1637674420443.png\" alt=\"URSSAF Feedback Form\" width=\"650\" height=\"460\" class=\"aligncenter size-full wp-image-47557\" \/><\/p>\n<blockquote><p>Dankzij de feedback van onze online gebruikers zien we wat verbeterd moet worden. Zo kunnen we aan de verwachtingen voldoen.<\/p><\/blockquote>\n<p>Dit is precies de reden dat URSSAF bij Mopinion aanklopte. Voor URSSAF was Mopinion de aangewezen partij. Mopinion voldoet aan alle behoeften en verwachtingen van de Innovation and Digital Department en dan met name die van de User Experience afdeling.<\/p>\n<p>\n\u201cHet was belangrijks voor ons dat we bijvoorbeeld content kunnen personaliseren,  dat we zelfstandig campagnes kunnen opzetten en de resultaten kunnen meten. Met het platform van Mopinion kunnen we dit allemaal zelf en het is erg gebruiksvriendelijk.\u201d<\/p>\n<h2>Tot waardevolle conclusies komen<\/h2>\n<p>URSSAF verzamelt momenteel feedback over nieuwe online features. <\/p>\n<blockquote><p>Hierdoor kunnen we sneller reageren en iets verbeteren op basis van de feedback van onze gebruikers. We kunnen makkelijker prioriteren en bepalen wat de volgende stappen zijn.<\/p><\/blockquote>\n<p>URSSAF gebruikt Mopinion ook om de <a href=\"https:\/\/mopinion.com\/nl\/handleiding-conversie-optimalisatie-cro\/\" target=\"_blank\" rel=\"noopener\">online journey<\/a> te evalueren en om de gebruikers beter te leren kennen. Zo krijgen ze beter inzicht in de behoeften en kunnen ze hier goed op inspelen.<br \/>\n<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/10\/27134934\/Urssaf-feedback-form-e1637674420443.png\" alt=\"URSSAF Feedback Form\" width=\"650\" height=\"460\" class=\"aligncenter size-full wp-image-47557\" \/><\/p>\n<h2>Een effici\u00ebnte manier om gebruikers te bereiken<\/h2>\n<p>\u201cWe zijn van mening dat het essentieel is om gebruikers te betrekken als we de user experience willen verbeteren. Door feedback te vragen weten onze bezoekers dat hun mening belangrijk is voor ons.\u201d<\/p>\n<blockquote><p>De gebruiker staat centraal en online feedback is een snelle, effici\u00ebnte manier om onze gebruikers te bereiken.<\/p><\/blockquote>\n<p>\u201cHet is altijd interessant om te zien dat gebruikers de tijd nemen om feedback achter te laten, ongeacht of het positief is. Feedback is de rode draad in het constant optimaliseren van de user experience.\u201d <\/p>\n<section class=\"clientapp blog-cta blog-cta-between blog-cta-border\"> \n\t\t\t\t\t<div class=\"row cta-header-row\">\n\t\t\t\t\t\t<div class=\"col-sm-10 col-sm-offset-1\">\n\t\t\t\t\t\t\t<h3 class=\"text-center\">Klaar om Mopinion in actie te zien?<\/h3>\n\t\t\t\t\t\t\t<p class=\"text-center\">Wil je meer weten over hoe je feedback verzamelt en analyseert met onze feedback tool? Probeer het 14 dagen gratis! Op zoek naar wat meer persoonlijke begeleiding? Plan dan een online demo in met \u00e9\u00e9n van onze feedback specialisten.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"blog-cta-btn-wrap cta-light text-center\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/mopinion.com\/nl\/demo\/?track=blog-post\" id=\"blog-embedded-cta-demo\" class=\"btn btn-request blog-cta-btn blog-btn-sub btn-primary btn-10\">DEMO INPLANNEN<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/app.mopinion.com\/account\/sign-up?track=blog-post\" id=\"blog-embedded-cta-trial\" class=\"btn btn-request  btn-outline-primary  blog-cta-btn\">Probeer het nu<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Het Franse bedrijf URSSAF heeft als missie een duurzame, sociale bescherming te bieden aan ondernemers, zelfstandigen en particulieren. Iedereen in het netwerk kan een uitkering of andere sociale steun ontvangen wanneer dat nodig is. Deze organisatie richt zich op de vier pijlers van het sociale zekerheidssysteem in Frankrijk: gezondheid, ouderen, familie en werkgerelateerde ongevallen of [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":47566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1891],"tags":[2145,2113],"class_list":["post-47133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzichten","tag-insights-nl","tag-voice-of-customer-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>URSSAF versterkt online voice of the customer programma - Mopinion<\/title>\n<meta name=\"description\" content=\"Benieuwd hoe het Franse bedrijf URSSAF haar online voice of the customer programma versterkt? 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Iedereen in het netwerk kan een uitkering of andere sociale steun ontvangen wanneer dat nodig is. Deze organisatie richt zich op de vier pijlers van het sociale zekerheidssysteem in Frankrijk: gezondheid, ouderen, familie en werkgerelateerde ongevallen of&hellip;","_links":{"self":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts\/47133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/comments?post=47133"}],"version-history":[{"count":9,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts\/47133\/revisions"}],"predecessor-version":[{"id":66702,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts\/47133\/revisions\/66702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/media\/47566"}],"wp:attachment":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/media?parent=47133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/categories?post=47133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/tags?post=47133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}