{"id":48045,"date":"2022-01-09T11:43:51","date_gmt":"2022-01-09T10:43:51","guid":{"rendered":"https:\/\/mopinion.com\/?p=48045"},"modified":"2023-10-01T11:41:53","modified_gmt":"2023-10-01T10:41:53","slug":"to-experiment-or-not-to-experiment-de-roi-van-cro","status":"publish","type":"post","link":"https:\/\/mopinion.com\/nl\/to-experiment-or-not-to-experiment-de-roi-van-cro\/","title":{"rendered":"To Experiment or Not To Experiment? De ROI van CRO"},"content":{"rendered":"

Welkom terug bij Mopinions podcast 360 Digital<\/strong>. In deze nieuwe aflevering praten we verder over een van onze favoriete onderwerpen: Experimenteren. Eerder maakten we een aflevering over soft data en CRO<\/a><\/em> en hoe je experimentation strategisch aanpakt<\/a><\/em>. In deze aflevering gaan we een stapje verder.\n<\/p>\n

\n

<\/p>\n

Het is alweer tijd voor de achtste aflevering van 360 Digital. We gaan het hebben over hoe experimentation bijdraagt aan het succes van je bedrijf. Welke resultaten kun je verwachten? Wat is de \u2018return on investment\u2019 (ROI) als je experimenteert? En hoe weet je \u00fcberhaupt of je experimenten zinvol zijn?
\n
\n\"Johann
\nEen nieuwe aflevering met Johann van Tonder op 360 Digital<\/em><\/p>\n

De ROI van CRO & Experimentation<\/h2>\n

Onze speciale gast van deze aflevering is Johann van Tonder<\/a>. Hij is COO bij AWA Digital<\/a>, een bekende CRO-specialist, verantwoordelijk voor de groei van veel e-commerce bedrijven wereldwijd. Merken als Nike<\/a> en Canon<\/a> werken niet voor niets met ze samen. Johann neemt ons mee en deelt tips en ervaringen over hoe je experimentation benut. Na het luisteren van deze aflevering weet je hoe je de resultaten meet en wat het grote verschil is tussen bedrijven die wel experimenteren en bedrijven die dit (nog) niet doen. Ook beantwoord Johann de belangrijke vraag: Wat is de ROI op CRO en experimentation?<\/p>\n

Luister naar deze aflevering via een van deze kanalen:<\/p>\n

\n
\n\t\"Apple
\n<\/a>
\n
\n\t\"Spotify
\n<\/a>
\n
\n
\n\t\"Google
\n<\/a>
\n
\n\t\"Youtube
\n<\/a>\n<\/div>\n
\n

<\/p>\n

Meer over 360 Digital<\/h2>\n

360 Digital<\/strong> is een B2B podcast waarin we verschillende onderwerpen, gerelateerd aan digitale marketing, aansnijden. Van praktijkcases over UX of waarom conversieoptimalisatie steeds meer terrein wint, tot de laatste trends en ontwikkelingen over de online klantreis en digitale marketing. We laten niets onbesproken en iedere maand schuift er een nieuwe expert aan die waardevolle inzichten en tips met ons deelt. Luister naar 360 Digital en til je digitale strategie naar een hoger niveau.<\/p>\n

\n

<\/p>\n

Schrijf je nu in! <\/h3>\n

Wil je altijd op de hoogte zijn van de laatste afleveringen? Schrijf je in via een van deze kanalen. Bij Spotify kun je op de \u2018Follow\u2019 button klikken in de app en bij Apple Podcasts en YouTube klik je op een grote button met \u2018Subscribe\u2019. Deze kun je niet missen!<\/p>\n

\n

<\/p>\n

Volg ons en blijf op de hoogte van de volgende aflevering.<\/p>\n","protected":false},"excerpt":{"rendered":"

Welkom terug bij Mopinions podcast 360 Digital. In deze nieuwe aflevering praten we verder over een van onze favoriete onderwerpen: Experimenteren. Eerder maakten we een aflevering over soft data en CRO en hoe je experimentation strategisch aanpakt. In deze aflevering gaan we een stapje verder. Het is alweer tijd voor de achtste aflevering van 360 […]<\/p>\n","protected":false},"author":40,"featured_media":47966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1887],"tags":[1943,2145,2099],"class_list":["post-48045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitale-feedback","tag-cro-experts-and-growth-marketers-nl","tag-insights-nl","tag-testing-nl"],"acf":[],"yoast_head":"\nTo Experiment or Not To Experiment? 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When she's not writing for Mopinion she\u2019s either out enjoying the outdoors with her family, running long distances or smiling in front of a camera.","sameAs":["m0p1n10n"],"url":"https:\/\/mopinion.com\/nl\/author\/mi-choe-emanuelson\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/12\/27134612\/360-digital-episode-8.jpg",1800,650,false],"landscape":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/12\/27134612\/360-digital-episode-8.jpg",1800,650,false],"portraits":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/12\/27134612\/360-digital-episode-8.jpg",1800,650,false],"thumbnail":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/12\/27134612\/360-digital-episode-8-150x150.jpg",150,150,true],"medium":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/12\/27134612\/360-digital-episode-8-300x108.jpg",300,108,true],"large":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/12\/27134612\/360-digital-episode-8-1024x370.jpg",1024,370,true],"1536x1536":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/12\/27134612\/360-digital-episode-8-1536x555.jpg",1536,555,true],"2048x2048":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/12\/27134612\/360-digital-episode-8.jpg",1800,650,false]},"rttpg_author":{"display_name":"Mi-choe Emanuelson","author_link":"https:\/\/mopinion.com\/nl\/author\/mi-choe-emanuelson\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/mopinion.com\/nl\/category\/digitale-feedback\/\" rel=\"category tag\">Digitale Feedback<\/a>","rttpg_excerpt":"Welkom terug bij Mopinions podcast 360 Digital. 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