{"id":62001,"date":"2018-02-23T08:29:22","date_gmt":"2018-02-23T07:29:22","guid":{"rendered":"https:\/\/beta-site.mopinion.com\/hoe-albert-heijn-klantenfeedback-gebruikt\/"},"modified":"2023-10-01T11:49:24","modified_gmt":"2023-10-01T10:49:24","slug":"waarom-albert-heijn-feedback-software-gebruikt","status":"publish","type":"post","link":"https:\/\/mopinion.com\/nl\/waarom-albert-heijn-feedback-software-gebruikt\/","title":{"rendered":"Hoe Albert Heijn klantenfeedback gebruikt"},"content":{"rendered":"

Wist je dat een van de grootste Nederlandse supermarktketens (AH.nl<\/a>). Albert Heijn – Mopinion\u2019s feedback software al sinds 2017 op hun website gebruikt? Er zijn verschillende feedbackformulieren op de website verspreid om zo waardevol inzicht te verkrijgen in de complete online klantbeleving.<\/h4>\n
\n

<\/p>\n

Online je boodschappen wordt met de dag populairder – de omzet van de online supermarkten stijgt enorm en daarom wil Albert Heijn de klantervaring verbeteren en vooral ook effici\u00ebnter maken. Door de verschillende touchpoints op de website onder de loep te nemen, denk aan productinformatie, prijzen en de algehele gebruikerservaring, wordt duidelijk wat de verbeterpunten zijn.<\/p>\n

\n\"Mopinion:
\n
\nTijdens de zoektocht naar feedback analytics software kwam Albert Heijn bij Mopinion terecht.<\/p>\n

\nAH.nl gebruikt Mopinion om klantfeedback te verkrijgen via de verschillende touchpoints op de website, met als doel de customer journey verbeteren en natuurlijk de klanttevredenheid vergroten. De resultaten van deze touchpoints worden gemeten aan de hand van KPI\u2019s als Net Promoter Score (NPS)<\/a>, Customer Effort Score (CES) en Completion Rate (GCR)<\/a>. <\/p>\n

\n

\nDoor het gebruik van real-time feedback dashboards kunnen we snel en makkelijk zien aan welke punten we nog moeten werken om de customer journey te verbeteren. Deze inzichten worden intern gedeeld met de verschillende, gespecialiseerde teams die aan deze specifieke feedback punten werken. <\/p>\n

Rosanne Heijligers, Customer Experience Analyst (Mopinion Retail White Paper<\/a>, 2017)\"Mopinion:<\/p>\n<\/div>\n<\/blockquote>\n

Door het gebruik van de Mopinion\u2019s management tools zijn deze inzichten uitgebreid en met verschillende afdelingen binnen het bedrijf gedeeld. En zo kon de feedbackloop snel en soepel worden afgesloten.<\/p>\n

Over Albert Heijn<\/h2>\n

Albert Heijn<\/a> oftewel \u2018Appie\u2019, is de oudste en grootste supermarktketen in Nederland. Naast hun focus op de producten in diverse winkels, als AH To Go en Albert Heijn XL, richt Albert Heijn zich ook op online services via de website. Klanten kunnen hier alle AH producten kopen en deze worden thuisbezorgd. \u2018Vandaag besteld is morgen in huis\u2019.<\/p>\n

\n

\nWil je meer weten over hoe Mopinion retailorganisaties helpt om de customer experience te verbeteren?<\/h3>\n

Download the white paper <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Wist je dat een van de grootste Nederlandse supermarktketens (AH.nl). Albert Heijn – Mopinion\u2019s feedback software al sinds 2017 op hun website gebruikt? Er zijn verschillende feedbackformulieren op de website verspreid om zo waardevol inzicht te verkrijgen in de complete online klantbeleving. Online je boodschappen wordt met de dag populairder – de omzet van de […]<\/p>\n","protected":false},"author":2,"featured_media":70141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1887],"tags":[1793,1774],"class_list":["post-62001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitale-feedback","tag-customer-stories-nl","tag-ecommerce-and-retail-nl"],"acf":[],"yoast_head":"\nHoe Albert Heijn klantenfeedback gebruikt - Mopinion<\/title>\n<meta name=\"description\" content=\"Wist je dat een van de grootste Nederlandse supermarktketens (AH.nl). 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