{"id":62927,"date":"2019-03-05T08:00:39","date_gmt":"2019-03-05T07:00:39","guid":{"rendered":"https:\/\/beta-site.mopinion.com\/alpharooms-schakelt-hulp-in-van-mopinion-software\/"},"modified":"2023-10-01T11:48:44","modified_gmt":"2023-10-01T10:48:44","slug":"alpharooms-schakelt-hulp-in-van-mopinion-software","status":"publish","type":"post","link":"https:\/\/mopinion.com\/nl\/alpharooms-schakelt-hulp-in-van-mopinion-software\/","title":{"rendered":"Alpharooms schakelt hulp in van Mopinion software"},"content":{"rendered":"

Alpharooms<\/a><\/strong> is een van de meest toonaangevende websites in Engeland voor hotelaanbiedingen, goedkope tickets en andere speciale aanbiedingen van meer dan 222.000 locaties wereldwijd.
\nOnline een reis boeken is steeds meer de norm geworden en dat wordt grotendeels mogelijk gemaakt door betaalde promotie. De prijs is de doorslaggevende factor in deze business, maar omdat de markt zo ontzettend groot is, kun je nooit alleen op een goede prijs blijven winnen. Bedrijven moeten waarde cre\u00ebren los van de prijzen die ze aanbieden. Een uitstekende online klantreis helpt om marktaandeel te veroveren.
\n<\/h4>\n
\n

<\/p>\n

En dat was het begin van de samenwerking tussen Alpharooms<\/strong> en Klantfeedback Software expert Mopinion<\/strong>…
\n
\nIn dit klantverhaal deelt Simon Kennedy, Head of Customer Experience at Alpharooms,<\/strong> zijn ervaring met onze software tot nu toe\u2026<\/p>\n

De Uitdaging<\/h2>\n

Analytics informatie is nuttig en geeft antwoord op vragen als wie, wat, wanneer en waar? Alpharooms miste juist het antwoord op de WAAROM-vraag.<\/p>\n

We zochten naar een website feedback oplossing waarmee we om feedback kunnen vragen tijdens contactmomenten, via verschillende kanalen en die geschikt is voor alle devices. De software moet inzicht geven in waarom klanten doen wat ze doen.<\/p>\n

Simon Kennedy, Head of CX, Alpharooms<\/div>\n<\/blockquote>\n

Aanvullend zocht Alpharooms naar een feedback oplossing met een breed scala aan feedbackformulieren.
\n
\n\"Mopinion:
\n
\n\u201cWe wilden kiezen uit verschillende formulieren en weergave opties, naast de bekende pop-up en \u2018modal\u2019 formulieren. Passieve feedbackformulieren die via een feedback button worden getriggerd en permanent op de website beschikbaar zijn, zijn voor ons heel belangrijk. Daarnaast was het wilden we feedbackformulieren plaatsen die ook geschikt zijn voor mobiel gebruik, aangezien we een grote verschuiving zien en er veel verkeer via mobiel binnenkomt.\u201d<\/em>
\n
\nEr waren ook specifieke behoeften op het gebied van analyses waaraan voldaan moest worden:
\n
\n\u201cHandmatig feedback analyseren is ontzettend tijdrovend. Met Mopinion maken we intelligente formulieren waarbij kwantitatieve gegevens worden aangevuld met kwalitatieve gegevens. Ook vonden we het belangrijk dat we er acties aan konden koppelen. We zijn blij met dit gebruiksvriendelijke dashboard waar je eenvoudig en snel een analyses uitvoert of rapportages uitdraait.\u201d<\/em>
\n
\nAlpharoom is begonnen met Hotjar voor het verzamelen van feedback, maar onlangs besloot het team over te stappen naar Mopinion:
\n
\n\u201cBij Hotjar ontbrak de flexibiliteit en de mogelijkheid om constant de \u2018feedback loop\u2019 te hebben draaien, dus we zijn erg blij dat we Mopinion ontdekt hebben…\u201d<\/em><\/p>\n

De Oplossing<\/h2>\n

\u201cMopinion is eindeloos flexibel. Hoe je feedbackformulieren aanmaakt, op de website toont en ook hoe data gecategoriseerd en getoond wordt in het dashboard kan op ontzettend veel verschillende manieren. Deze flexibiliteit zorgt ervoor dat je niet overal een developer voor nodig hebt en dat maakt het tot een waardevolle oplossing voor ons.\u201d<\/em>
\n
\n\"Mopinion:
\n
\nAlpharooms gebruikt naast Mopinion ook verschillende A\/B testing tools. Door de data uit deze tools te combineren met klantfeedback verkrijgt Alpharooms veel nieuwe inzichten:
\n
\n\u201cWij kunnen nu een stuk verder gaan door bijvoorbeeld embedded formulieren te gebruiken voor A\/B testing, formulieren te laten verschijnen op basis van een bepaalde cookie (gelinkt aan de gebruiker die de test variant ziet) en extra pagina informatie opslaan, waardoor we de data nog dieper kunnen analyseren. Zo kunnen we bijvoorbeeld het verband leggen tussen de transactie-inkomsten en de feedback van specifieke klantgroepen.\u201d<\/em><\/p>\n

De Resultaten<\/h2>\n

\u201cDankzij Mopinion kunnen we nu veel sneller klantfeedback registreren, analyseren en erop anticiperen. Dit gaat veel verder dan de traditionele manieren van website feedback verzamelen. Deze software laat je het verband zien tussen klantgegevens van de verschillende kanalen (website, email en apps) en integreert gemakkelijk met je A\/B testing programma.\u201d<\/em><\/p>\n

\n\u201cWe hebben veel onderzoek gedaan naar de verschillende klantfeedback \/ CX tools en Mopinion sprong er zeker uit wat betreft de prijs kwaliteit verhouding. Daarnaast is de service uitstekend, van sales tot onboarding en support!\u201d<\/em><\/p>\n

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Klaar om Mopinion in actie te zien?<\/h3>\n\t\t\t\t\t\t\t

Wil je meer weten over hoe je feedback verzamelt en analyseert met onze feedback tool? Probeer het 14 dagen gratis! Op zoek naar wat meer persoonlijke begeleiding? Plan dan een online demo in met \u00e9\u00e9n van onze feedback specialisten.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\t\t\t\tDEMO INPLANNEN<\/a>\n\t\t\t\t\t\t\tProbeer het nu<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n","protected":false},"excerpt":{"rendered":"

Alpharooms is een van de meest toonaangevende websites in Engeland voor hotelaanbiedingen, goedkope tickets en andere speciale aanbiedingen van meer dan 222.000 locaties wereldwijd. Online een reis boeken is steeds meer de norm geworden en dat wordt grotendeels mogelijk gemaakt door betaalde promotie. De prijs is de doorslaggevende factor in deze business, maar omdat de […]<\/p>\n","protected":false},"author":12,"featured_media":70105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1887],"tags":[2071,1793,1781],"class_list":["post-62927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitale-feedback","tag-customer-experience-nl","tag-customer-stories-nl","tag-travel-and-hospitality-nl"],"acf":[],"yoast_head":"\nAlpharooms schakelt hulp in van Mopinion software - Mopinion<\/title>\n<meta name=\"description\" content=\"Alpharooms is een van de meest toonaangevende websites in Engeland voor hotelaanbiedingen, goedkope tickets en andere speciale aanbiedingen van meer dan 222.000 locaties wereldwijd.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mopinion.com\/nl\/alpharooms-schakelt-hulp-in-van-mopinion-software\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alpharooms schakelt hulp in van Mopinion software - 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Online een reis boeken is steeds meer de norm geworden en dat wordt grotendeels mogelijk gemaakt door betaalde promotie. De prijs is de doorslaggevende factor in deze business, maar omdat de…","_links":{"self":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts\/62927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/comments?post=62927"}],"version-history":[{"count":1,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts\/62927\/revisions"}],"predecessor-version":[{"id":79470,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts\/62927\/revisions\/79470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/media\/70105"}],"wp:attachment":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/media?parent=62927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/categories?post=62927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/tags?post=62927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}