{"id":65019,"date":"2020-11-30T08:00:18","date_gmt":"2020-11-30T07:00:18","guid":{"rendered":"https:\/\/beta-site.mopinion.com\/experimentation-strategisch-aanpakken-met-conversion-com\/"},"modified":"2023-10-01T11:45:37","modified_gmt":"2023-10-01T10:45:37","slug":"interview-conversion-com-on-360-digital-podcast","status":"publish","type":"post","link":"https:\/\/mopinion.com\/nl\/interview-conversion-com-on-360-digital-podcast\/","title":{"rendered":"Experimentation strategisch aanpakken met Conversion.com"},"content":{"rendered":"<p class=\"blog-intro\">Welkom terug bij <strong>360 Digital<\/strong>! Vorige maand lanceerden we Mopinions nieuwe podcastserie 360 Digital. In de allereerste aflevering spraken we over kwalitatieve en kwantitatieve data met UX-expert Laura Klein. Deze maand zoomen we in op een onderwerp dat interessant is voor iedereen die meer wil weten over conversieoptimalisatie. Deze keer bespreken we <strong>\u2018Hoe je experimentation strategisch aanpakt\u2019<\/strong><\/p>\n<p>.<\/p>\n<hr>\n<p><\/p>\n<p>In deze aflevering spreken we met <a href=\"https:\/\/www.linkedin.com\/in\/stephenpavlovich\/\" target=\"_blank\" rel=\"noopener\">Stephen Pavlovich<\/a> \u2013 Oprichter en Managing Director van <a href=\"https:\/\/www.conversion.com\" target=\"_blank\" rel=\"noopener\">Conversion.com<\/a> &#8211; een bureau gespecialiseerd in experimentation om de customer experience, producten en de prijs van grote bedrijven als <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.dominos.com\/\" target=\"_blank\" rel=\"noopener\">Domino\u2019s<\/a> and <a href=\"https:\/\/www.unicef.org\/\" target=\"_blank\" rel=\"noopener\">UNICEF<\/a>.<br \/>\n<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/11\/28110349\/socials_2_stephen.jpg\" alt=\"socials_2_stephen\" width=\"1800\" height=\"647\" class=\"alignnone size-full wp-image-39008\" \/><br \/>\n<em>Een nieuwe aflevering met Stephen Pavlovich bij 360 Digital<\/em><\/p>\n<h2>Hoe je experimentation strategisch aanpakt <\/h2>\n<p>In deze podcast vertelt Stephen hoe grote bedrijven succesvol een datagedreven experimentation proces opzetten. Hij legt uit hoe je doelen bepaalt en hoe je framework eruit moet zien voor de beste resultaten. Van welke KPI\u2019s belangrijk zijn, tot hoe je persona doelgericht benadert. En hij gaat zelfs nog een stapje verder. Stephen geeft tips over hoe je als bedrijf dit framework kunt toepassen op verschillende digitale kanalen. Ook legt hij uit hoe je, als alles gereed is, prioriteiten stelt en bepaalt wat de vervolgstappen zijn!<br \/>\n<br \/>\nBen je klaar om inzicht te krijgen in hoe je experimentation strategisch op de lange termijn aanpakt?<br \/>\n<br \/>\nLuister naar deze aflevering via dit kanaal: <\/p>\n<div>\n<a target=\"_blank\" href=\"https:\/\/youtu.be\/NxpoU83NQt8\" rel=\"noopener\"><br \/>\n\t<img decoding=\"async\" src=\"https:\/\/mopinion.com\/wp-content\/themes\/Mopinionated\/images\/share-btns\/youtube.svg\" alt=\"Youtube share\" width=\"200\"  class=\"podcast-share\"\/><br \/>\n<\/a>\n<\/div>\n<p><\/p>\n<p><em><strong>Shownotes:<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/conversion.com\/blog\/build-experimentation-cro-ab-testing-framework\/\" target=\"_blank\" rel=\"noopener\">The 9 Principles of Experimentation<\/a> (Conversion.com)<\/li>\n<li><a href=\"https:\/\/conversion.com\/blog\/introducing-9-experimentation-principles\/\" target=\"_blank\" rel=\"noopener\">How to build an experimentation, CRO or AB testing framework<\/a> (Conversion.com)<\/li>\n<\/ul>\n<hr>\n<p><\/p>\n<h2>Meer over 360 Digital<\/h2>\n<p><strong>360 Digital<\/strong> is een B2B podcast waarin we verschillende onderwerpen, gerelateerd aan digitale marketing, aansnijden. Van praktijkcases over UX of waarom conversieoptimalisatie steeds meer terrein wint, tot de laatste trends en ontwikkelingen over de online klantreis en digitale marketing. We laten niets onbesproken en iedere maand schuift er een nieuwe expert aan die waardevolle inzichten en tips met ons deelt. Luister naar 360 Digital en til je digitale strategie naar een hoger niveau.<\/p>\n<hr>\n<p><\/p>\n<h3>Schrijf je nu in!<\/h3>\n<p>Wil je altijd op de hoogte zijn van de laatste afleveringen? Schrijf je in via een van deze kanalen. Bij Spotify kun je op de \u2018Follow\u2019 button klikken in de app en bij Apple Podcasts en YouTube klik je op een grote button met \u2018Subscribe\u2019. Deze kun je niet missen!<\/p>\n<hr>\n<p><\/p>\n<p>Volg ons en blijf op de hoogte van de volgende aflevering.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welkom terug bij 360 Digital! Vorige maand lanceerden we Mopinions nieuwe podcastserie 360 Digital. In de allereerste aflevering spraken we over kwalitatieve en kwantitatieve data met UX-expert Laura Klein. Deze maand zoomen we in op een onderwerp dat interessant is voor iedereen die meer wil weten over conversieoptimalisatie. Deze keer bespreken we \u2018Hoe je experimentation [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":70993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1891],"tags":[2075,1799],"class_list":["post-65019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzichten","tag-digital-feedback-nl","tag-podcast-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experimentation strategisch aanpakken met Conversion.com - Mopinion<\/title>\n<meta name=\"description\" content=\"Welkom terug bij 360 Digital! Vorige maand lanceerden we Mopinions nieuwe podcastserie 360 Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mopinion.com\/nl\/interview-conversion-com-on-360-digital-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experimentation strategisch aanpakken met Conversion.com - Mopinion\" \/>\n<meta property=\"og:description\" content=\"Welkom terug bij 360 Digital! Vorige maand lanceerden we Mopinions nieuwe podcastserie 360 Digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mopinion.com\/nl\/interview-conversion-com-on-360-digital-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"Mopinion\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-30T07:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-01T10:45:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/11\/27153008\/blogbanner_podcast_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erin Gilliam Haije\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erin Gilliam Haije\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mopinion.com\/nl\/interview-conversion-com-on-360-digital-podcast\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mopinion.com\/nl\/interview-conversion-com-on-360-digital-podcast\/\"},\"author\":{\"name\":\"Erin Gilliam Haije\",\"@id\":\"https:\/\/mopinion.com\/nl\/#\/schema\/person\/f061aa6efd23fe0a2c1c19b1aa6745ab\"},\"headline\":\"Experimentation strategisch aanpakken met Conversion.com\",\"datePublished\":\"2020-11-30T07:00:18+00:00\",\"dateModified\":\"2023-10-01T10:45:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mopinion.com\/nl\/interview-conversion-com-on-360-digital-podcast\/\"},\"wordCount\":381,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mopinion.com\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/mopinion.com\/nl\/interview-conversion-com-on-360-digital-podcast\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/11\/27153008\/blogbanner_podcast_2.jpg\",\"keywords\":[\"digital feedback\",\"podcast\"],\"articleSection\":[\"Inzichten\"],\"inLanguage\":\"nl\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mopinion.com\/nl\/interview-conversion-com-on-360-digital-podcast\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mopinion.com\/nl\/interview-conversion-com-on-360-digital-podcast\/\",\"url\":\"https:\/\/mopinion.com\/nl\/interview-conversion-com-on-360-digital-podcast\/\",\"name\":\"Experimentation strategisch aanpakken met Conversion.com - Mopinion\",\"isPartOf\":{\"@id\":\"https:\/\/mopinion.com\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mopinion.com\/nl\/interview-conversion-com-on-360-digital-podcast\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mopinion.com\/nl\/interview-conversion-com-on-360-digital-podcast\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2020\/11\/27153008\/blogbanner_podcast_2.jpg\",\"datePublished\":\"2020-11-30T07:00:18+00:00\",\"dateModified\":\"2023-10-01T10:45:37+00:00\",\"description\":\"Welkom terug bij 360 Digital! 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