{"id":65905,"date":"2021-05-21T07:00:00","date_gmt":"2021-05-21T06:00:00","guid":{"rendered":"https:\/\/beta-site.mopinion.com\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/"},"modified":"2023-10-01T11:43:45","modified_gmt":"2023-10-01T10:43:45","slug":"hoe-product-marketing-helpt-je-bedrijf-te-groeien","status":"publish","type":"post","link":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/","title":{"rendered":"Hoe product marketing helpt je bedrijf te groeien"},"content":{"rendered":"<p class=\"blog-intro\">We hebben zojuist een nieuwe aflevering van Mopinions podcast  <strong>360 Digital<\/strong> online gezet. Waar praten we deze maand over?<br \/>\nWe duiken in de wondere wereld van product marketing.<br \/>\n<strong>Product marketing<\/strong> is vrij nieuw, maar wordt steeds populairder. Mocht je niet weten wat product marketing is \u2026 Het is het hele proces van een product ontwikkelen, op de markt brengen, promoten en aan klanten verkopen. Niet geheel onbelangrijk dus voor je marketing strategie. <\/p>\n<hr>\n<p><\/p>\n<p>Dus de vraag is; Welke aanpak in product marketing heb je nodig om echt te kunnen groeien? Want groei is toch waar we het allemaal voor doen?<br \/>\n<br \/>\nOm meer inzicht te krijgen in wat product marketing is en kan betekenen spraken we af met  <a href=\"https:\/\/www.linkedin.com\/in\/michellematus\/\" target=\"_blank\" rel=\"noopener\">Michelle Matus<\/a>, Product Marketing Manager bij <a href=\"https:\/\/www.meisterlabs.com\/\" target=\"_blank\" rel=\"noopener\">Meister<\/a>. Meister is het bedrijf achter de software <a href=\"https:\/\/www.mindmeister.com\/\" target=\"_blank\" rel=\"noopener\">MindMeister<\/a> en taakmanagement software <a href=\"https:\/\/www.meistertask.com\/\" target=\"_blank\" rel=\"noopener\">MeisterTask<\/a>. Michelles taak is deze producten op de kaart te zetten en met de visie en gedachten achter deze software iedereen te overtuigen. Door haar journalistieke achtergrond gebruikt Michelle storytelling in haar marketingstrategie om dit te bereiken en wil ze zoveel mogelijk inzicht krijgen in de producten en de gebruikers.<\/p>\n<p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/socials_podcast_5.jpg\" alt=\"360 Digital podcast with Michelle Matus\" width=\"1800\" height=\"650\" class=\"aligncenter size-full wp-image-44035\" \/><br \/>\n<em>Een nieuwe aflevering met Product Marketeer Michelle Matus voor 360 Digital<\/em><\/p>\n<h2>Groei bereiken dankzij product marketing<\/h2>\n<p>In deze aflevering vertelt Michelle over wat product marketeers tegenwoordig dagelijks bezighoudt, hoe product marketing prima samen gaat met traditionele marketing en wat echt belangrijk is voor een succesvolle productstrategie.<br \/>\n<br \/>\nOok licht ze toe welke rol zij als product marketeer speelt in het cre\u00ebren van de productstrategie, hoe user feedback de strategie be\u00efnvloedt en hoe productteams effici\u00ebnt kunnen samenwerken en daadwerkelijke groei kunnen realiseren.<br \/>\n<br \/>\nLuister naar deze aflevering via dit kanaal:<\/p>\n<div>\n<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=R0pGNpD-6hc&#038;t=2s\" rel=\"noopener\"><br \/>\n\t<img decoding=\"async\" src=\"https:\/\/mopinion.com\/wp-content\/themes\/Mopinionated\/images\/share-btns\/youtube.svg\" alt=\"Youtube share\" width=\"200\"  class=\"podcast-share\"\/><br \/>\n<\/a>\n<\/div>\n<hr>\n<p><\/p>\n<h3>Meer over 360 Digital<\/h3>\n<p><a href=\"https:\/\/mopinion.com\/tag\/podcast\/\" target=\"_blank\" rel=\"noopener\">360 Digital<\/a> is een B2B podcast waarin we verschillende onderwerpen, gerelateerd aan digitale marketing, aansnijden. Van praktijkcases over UX of waarom conversieoptimalisatie steeds meer terrein wint, tot de laatste trends en ontwikkelingen over de online klantreis en digitale marketing. We laten niets onbesproken en iedere maand schuift er een nieuwe expert aan die waardevolle inzichten en tips met ons deelt. Luister naar 360 Digital en til je digitale strategie naar een hoger niveau.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We hebben zojuist een nieuwe aflevering van Mopinions podcast 360 Digital online gezet. Waar praten we deze maand over? We duiken in de wondere wereld van product marketing. Product marketing is vrij nieuw, maar wordt steeds populairder. Mocht je niet weten wat product marketing is \u2026 Het is het hele proces van een product ontwikkelen, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":73141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1887],"tags":[2145,1799,2090],"class_list":["post-65905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitale-feedback","tag-insights-nl","tag-podcast-nl","tag-product-feedback-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hoe product marketing helpt je bedrijf te groeien - Mopinion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe product marketing helpt je bedrijf te groeien - Mopinion\" \/>\n<meta property=\"og:description\" content=\"We hebben zojuist een nieuwe aflevering van Mopinions podcast 360 Digital online gezet. Waar praten we deze maand over? We duiken in de wondere wereld van product marketing. Product marketing is vrij nieuw, maar wordt steeds populairder. Mocht je niet weten wat product marketing is \u2026 Het is het hele proces van een product ontwikkelen, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/\" \/>\n<meta property=\"og:site_name\" content=\"Mopinion\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-21T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-01T10:43:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erin Gilliam Haije\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erin Gilliam Haije\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/\"},\"author\":{\"name\":\"Erin Gilliam Haije\",\"@id\":\"https:\/\/mopinion.com\/nl\/#\/schema\/person\/f061aa6efd23fe0a2c1c19b1aa6745ab\"},\"headline\":\"Hoe product marketing helpt je bedrijf te groeien\",\"datePublished\":\"2021-05-21T06:00:00+00:00\",\"dateModified\":\"2023-10-01T10:43:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/\"},\"wordCount\":354,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mopinion.com\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg\",\"keywords\":[\"insights\",\"podcast\",\"product feedback\"],\"articleSection\":[\"Digitale Feedback\"],\"inLanguage\":\"nl\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/\",\"url\":\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/\",\"name\":\"Hoe product marketing helpt je bedrijf te groeien - Mopinion\",\"isPartOf\":{\"@id\":\"https:\/\/mopinion.com\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg\",\"datePublished\":\"2021-05-21T06:00:00+00:00\",\"dateModified\":\"2023-10-01T10:43:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#breadcrumb\"},\"inLanguage\":\"nl\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl\",\"@id\":\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#primaryimage\",\"url\":\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg\",\"contentUrl\":\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg\",\"width\":1800,\"height\":650,\"caption\":\"360 Digital Podcast #5\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mopinion.com\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hoe product marketing helpt je bedrijf te groeien\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mopinion.com\/nl\/#website\",\"url\":\"https:\/\/mopinion.com\/nl\/\",\"name\":\"Mopinion\",\"description\":\"Customer Feedback Intelligence For Digital Enterprises\",\"publisher\":{\"@id\":\"https:\/\/mopinion.com\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mopinion.com\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mopinion.com\/nl\/#organization\",\"name\":\"Mopinion\",\"url\":\"https:\/\/mopinion.com\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl\",\"@id\":\"https:\/\/mopinion.com\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2015\/12\/28084926\/m_icon.png\",\"contentUrl\":\"https:\/\/media.mopinion.com\/wp-content\/uploads\/2015\/12\/28084926\/m_icon.png\",\"width\":140,\"height\":140,\"caption\":\"Mopinion\"},\"image\":{\"@id\":\"https:\/\/mopinion.com\/nl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mopinion.com\/nl\/#\/schema\/person\/f061aa6efd23fe0a2c1c19b1aa6745ab\",\"name\":\"Erin Gilliam Haije\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl\",\"@id\":\"https:\/\/mopinion.com\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/27abd1a3faa3d929efd823855fd41832?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/27abd1a3faa3d929efd823855fd41832?s=96&d=mm&r=g\",\"caption\":\"Erin Gilliam Haije\"},\"description\":\"Erin Gilliam Haije, was a Content Marketer at Mopinion, has a background in international business and digital marketing.\",\"sameAs\":[\"http:\/\/mopinion.com\"],\"url\":\"https:\/\/mopinion.com\/nl\/author\/erin-gilliam\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hoe product marketing helpt je bedrijf te groeien - Mopinion","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/","og_locale":"nl_NL","og_type":"article","og_title":"Hoe product marketing helpt je bedrijf te groeien - Mopinion","og_description":"We hebben zojuist een nieuwe aflevering van Mopinions podcast 360 Digital online gezet. Waar praten we deze maand over? We duiken in de wondere wereld van product marketing. Product marketing is vrij nieuw, maar wordt steeds populairder. Mocht je niet weten wat product marketing is \u2026 Het is het hele proces van een product ontwikkelen, [&hellip;]","og_url":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/","og_site_name":"Mopinion","article_published_time":"2021-05-21T06:00:00+00:00","article_modified_time":"2023-10-01T10:43:45+00:00","og_image":[{"width":1800,"height":650,"url":"https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg","type":"image\/jpeg"}],"author":"Erin Gilliam Haije","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Erin Gilliam Haije","Est. reading time":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#article","isPartOf":{"@id":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/"},"author":{"name":"Erin Gilliam Haije","@id":"https:\/\/mopinion.com\/nl\/#\/schema\/person\/f061aa6efd23fe0a2c1c19b1aa6745ab"},"headline":"Hoe product marketing helpt je bedrijf te groeien","datePublished":"2021-05-21T06:00:00+00:00","dateModified":"2023-10-01T10:43:45+00:00","mainEntityOfPage":{"@id":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/"},"wordCount":354,"commentCount":0,"publisher":{"@id":"https:\/\/mopinion.com\/nl\/#organization"},"image":{"@id":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#primaryimage"},"thumbnailUrl":"https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg","keywords":["insights","podcast","product feedback"],"articleSection":["Digitale Feedback"],"inLanguage":"nl","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/","url":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/","name":"Hoe product marketing helpt je bedrijf te groeien - Mopinion","isPartOf":{"@id":"https:\/\/mopinion.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#primaryimage"},"image":{"@id":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#primaryimage"},"thumbnailUrl":"https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg","datePublished":"2021-05-21T06:00:00+00:00","dateModified":"2023-10-01T10:43:45+00:00","breadcrumb":{"@id":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#breadcrumb"},"inLanguage":"nl","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/"]}]},{"@type":"ImageObject","inLanguage":"nl","@id":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#primaryimage","url":"https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg","contentUrl":"https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg","width":1800,"height":650,"caption":"360 Digital Podcast #5"},{"@type":"BreadcrumbList","@id":"https:\/\/mopinion.com\/nl\/hoe-product-marketing-helpt-je-bedrijf-te-groeien\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mopinion.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Hoe product marketing helpt je bedrijf te groeien"}]},{"@type":"WebSite","@id":"https:\/\/mopinion.com\/nl\/#website","url":"https:\/\/mopinion.com\/nl\/","name":"Mopinion","description":"Customer Feedback Intelligence For Digital Enterprises","publisher":{"@id":"https:\/\/mopinion.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mopinion.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl"},{"@type":"Organization","@id":"https:\/\/mopinion.com\/nl\/#organization","name":"Mopinion","url":"https:\/\/mopinion.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl","@id":"https:\/\/mopinion.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/media.mopinion.com\/wp-content\/uploads\/2015\/12\/28084926\/m_icon.png","contentUrl":"https:\/\/media.mopinion.com\/wp-content\/uploads\/2015\/12\/28084926\/m_icon.png","width":140,"height":140,"caption":"Mopinion"},"image":{"@id":"https:\/\/mopinion.com\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mopinion.com\/nl\/#\/schema\/person\/f061aa6efd23fe0a2c1c19b1aa6745ab","name":"Erin Gilliam Haije","image":{"@type":"ImageObject","inLanguage":"nl","@id":"https:\/\/mopinion.com\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/27abd1a3faa3d929efd823855fd41832?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/27abd1a3faa3d929efd823855fd41832?s=96&d=mm&r=g","caption":"Erin Gilliam Haije"},"description":"Erin Gilliam Haije, was a Content Marketer at Mopinion, has a background in international business and digital marketing.","sameAs":["http:\/\/mopinion.com"],"url":"https:\/\/mopinion.com\/nl\/author\/erin-gilliam\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg",1800,650,false],"landscape":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg",1800,650,false],"portraits":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg",1800,650,false],"thumbnail":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5-150x150.jpg",150,150,true],"medium":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5-300x108.jpg",300,108,true],"large":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5-1024x370.jpg",1024,370,true],"1536x1536":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg",1536,555,false],"2048x2048":["https:\/\/media.mopinion.com\/wp-content\/uploads\/2021\/05\/27144729\/blogbanner_podcast_5.jpg",1800,650,false]},"rttpg_author":{"display_name":"Erin Gilliam Haije","author_link":"https:\/\/mopinion.com\/nl\/author\/erin-gilliam\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/mopinion.com\/nl\/category\/digitale-feedback\/\" rel=\"category tag\">Digitale Feedback<\/a>","rttpg_excerpt":"We hebben zojuist een nieuwe aflevering van Mopinions podcast 360 Digital online gezet. Waar praten we deze maand over? We duiken in de wondere wereld van product marketing. Product marketing is vrij nieuw, maar wordt steeds populairder. Mocht je niet weten wat product marketing is \u2026 Het is het hele proces van een product ontwikkelen,&hellip;","_links":{"self":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts\/65905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/comments?post=65905"}],"version-history":[{"count":2,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts\/65905\/revisions"}],"predecessor-version":[{"id":86323,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/posts\/65905\/revisions\/86323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/media\/73141"}],"wp:attachment":[{"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/media?parent=65905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/categories?post=65905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mopinion.com\/nl\/wp-json\/wp\/v2\/tags?post=65905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}