{"id":66226,"date":"2021-07-13T12:46:26","date_gmt":"2021-07-13T11:46:26","guid":{"rendered":"https:\/\/beta-site.mopinion.com\/verrijk-je-cro-strategie-met-soft-data-voor-het-beste-resultaat\/"},"modified":"2023-10-01T11:43:04","modified_gmt":"2023-10-01T10:43:04","slug":"verrijk-je-cro-strategie-met-soft-data","status":"publish","type":"post","link":"https:\/\/mopinion.com\/nl\/verrijk-je-cro-strategie-met-soft-data\/","title":{"rendered":"Verrijk je CRO-strategie met soft data voor het beste resultaat"},"content":{"rendered":"

Er staat weer een nieuwe aflevering van de populaire Engelstalige podcast 360 Digital<\/strong> online. Wat staat er deze maand op de agenda? Voor deze 6e aflevering hebben we een andere afslag van de digitale snelweg genomen: Conversieoptimalisatie (CRO)<\/strong>. Dit hebben we natuurlijk niet zomaar gedaan. Wie zich bezig houdt met conversieoptimalisatie weet dat het veel ingewikkelder is dan het lijkt. Je hebt te maken met verschillende methoden, technieken en tools die de hard (kwantitatieve) data verzamelen. Maar hoe krijg je inzicht in wat de mensen achter deze feiten denken? Juist deze soft (kwalitatieve) data <\/strong>is onmisbaar in CRO. <\/p>\n

\n

<\/p>\n

En dat brengt ons bij de volgende vraag voor de CRO-specialisten onder ons. Hoe verrijk je de CRO-strategie met soft data<\/strong>?
\n
\nOm antwoord te krijgen op deze vraag, spraken we af met Tim Thijsse<\/a>, CRO Specialist bij Beerwulf<\/a>, een snelgroeiende webshop in Nederland met speciaal bieren. Met meer dan zeven jaar ervaring als web consultant in onder andere de verzekeringsbranche en een uitgebreide kennis van CRO dankzij projecten bij bijvoorbeeld Vandervalk.nl en Ziggo is Tim de aangewezen persoon om ons wat meer uit te leggen over de uitdagingen die een CRO-specialist tegenkomt. En natuurlijk willen we ook weten hoe ze bij Beerwulf de soft data verzamelen en benutten voor de conversieoptimalisatie. <\/p>\n

\"humanizing<\/a>
\nEen nieuwe aflevering van 360 Digital met Tim Thijsse, CRO Specialist bij Beerwulf<\/em><\/p>\n

Verrijk je CRO-strategie met soft data<\/h2>\n

Weet je hoe je gebruikers zich voelen? Waarom ze doen wat ze doen en waarom haken ze vroegtijdig af? Om dit echt goed te kunnen begrijpen heb je naast de hard data de soft data nodig om het gedrag van je bezoekers te verklaren. In deze aflevering deelt Tim zijn praktijkervaringen, geeft hij handige tips en legt hij uit hoe soft data je helpt je CRO-strategie te optimaliseren en je bezoekers leert begrijpen.
\n
\nLuister naar deze aflevering via dit kanaal:<\/p>\n

\n


\n\t\"Youtube
\n<\/a>\n<\/div>\n

\n

<\/p>\n

Meer over 360 Digital<\/h3>\n

360 Digital<\/a> is een B2B podcast waarin we verschillende onderwerpen, gerelateerd aan digitale marketing, aansnijden. Van praktijkcases over UX of waarom conversieoptimalisatie steeds meer terrein wint, tot de laatste trends en ontwikkelingen over de online klantreis en digitale marketing. We laten niets onbesproken en iedere maand schuift er een nieuwe expert aan die waardevolle inzichten en tips met ons deelt. Luister naar 360 Digital en til je digitale strategie naar een hoger niveau.<\/p>\n","protected":false},"excerpt":{"rendered":"

Er staat weer een nieuwe aflevering van de populaire Engelstalige podcast 360 Digital online. Wat staat er deze maand op de agenda? Voor deze 6e aflevering hebben we een andere afslag van de digitale snelweg genomen: Conversieoptimalisatie (CRO). Dit hebben we natuurlijk niet zomaar gedaan. Wie zich bezig houdt met conversieoptimalisatie weet dat het veel […]<\/p>\n","protected":false},"author":12,"featured_media":73773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1891],"tags":[1943,2145,1799,2099],"class_list":["post-66226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzichten","tag-cro-experts-and-growth-marketers-nl","tag-insights-nl","tag-podcast-nl","tag-testing-nl"],"acf":[],"yoast_head":"\nVerrijk je CRO-strategie met soft data voor het beste resultaat - Mopinion<\/title>\n<meta name=\"description\" content=\"Hoe kunt u uw CRO-inspanningen humaniseren met zachte gegevens? 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