Our thoughts on Digital Customer Experience

Top 27 Tools for your Martech Stack in 2020

Top 27 Tools for your Martech Stack in 2020 - header

Having the right tools in your toolbelt is a fundamental part of being a successful digital marketer. In fact, it’s almost impossible for digital marketers nowadays to perform their daily tasks without the assistance of these tools; tools that help automate processes and save precious time and money, ensuring a good return on marketing investment. […]

Read more

Top 15 Business Intelligence Tools: An Overview

business-intelligence-Cover2

If you are considering implementing a business intelligence tool, or BI tool, there are tons of different options. Business intelligence tools are all about helping you understand trends and deriving insights from your data so that you can make tactical and strategic business decisions. But how do you know which business intelligence tool helps you […]

Read more

Top 15 Mobile App Analytics Tools

Top 15 Mobile App Analytics Tools

Building a mobile app is only half the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to […]

Read more

Top 15 Heatmapping Tools You Might Want to Try

Heatmapping Tools

Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are […]

Read more

360 Degree Customer Journey: What You Really Need To Know About It

360 Degree Customer Journey Cover

A 360-degree customer journey is a set of ideas and methods meant to take you from vague promises of being “customer-centric” to a concrete process for measurably offering more value to customers. By better understanding individuals and groups of customers, you’ll find ways to make your products more useful and smooth out the buying process, […]

Read more