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CRO Best Practices from 7 Conversion Experts

CRO best practices

Does conversion rate optimisation (CRO) intimidate you at all? Well, then it might be comforting to know that you’re not alone. Plenty of digital marketers are either not sure where to start, don’t know what to measure, or even how to set up CRO goals for their organisation. And that is precisely why it is […]

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15 Vital Email Marketing Best Practices for 2020

Mopinion: 15 Vital Email Marketing Best Practices for 2020 - Cover

If you want to engage with your prospects successfully, you need to launch a multi-pronged marketing effort. That being said, the importance of optimising your email marketing strategy can’t be overstated. Despite the growing presence of social media platforms, consumers continue to rely on email — and therein lies the power of your email marketing […]

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Best Practices for Financial Companies entering the Digital Age

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The finance industry has been undergoing quite a few changes over the last few years. Financial institutions that were once very traditional are now looking to adopt best practices used by more agile and flexible FinTech organisations. These practices that will not only enable these organisations to adapt to a fast-changing and increasingly tech-driven industry […]

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Best Practices for using Mopinion’s Machine Learning Technology

Mopinion: Best Practices for using Mopinion’s Machine Learning Technology - Cover Image

We’re very happy to announce that the release of our newest machine learning (ML) technology – automatic feedback categorisation – was a successful one! As a next step, we want to make sure our users know how to get the most out of this new feature. That is why we’ve created this little guide to […]

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