Our thoughts on Digital Customer Experience

Best Online Feedback Form Templates for Customer Effort Score (CES)

Mopinion: Best Feedback Form Templates for Customer Effort Score (CES) - Cover Image

Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering […]

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Expresso Fashion & Claudia Sträter: Feedback for Every Stage of the Customer Journey

Mopinion: Expresso Fashion & Claudia Sträter: Feedback for Every Stage of the Customer Journey - Claudia Strater

Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can […]

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Making the Most of Online Touchpoints in Your Customer Experience Strategy

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To fully understand and measure customer loyalty and satisfaction, many organisations look at both the relational and transactional levels of interaction. Customer relationships are a complex matter and deal with human emotion as much as business. Management teams want to know how customers see their brand but equally they want to understand any pain points […]

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