While website personalisation is by no means a new concept, many sources such as McKinsey claim that ‘the exciting promise of personalisation is not here yet”. This is because there is still so much in terms of technology, data and analytics that we have yet to delve into. It has – however – becoming a […]
Read more
CRO, which stands for Conversion Rate Optimisation, is essentially the process of increasing the percentage of online visitors who take desired actions, whether that’s turning a visitor into a customer, or tempting the visitor to sign up for a newsletter, request information, download a document or complete a contact form. Meetup with the CRO Heroes […]
Read more
Lauren, a digital analyst starts her work every day by grabbing her coffee, switching on her computer to read her email and then proceeding to sign into her dashboard to pull up a report on all website feedback from the previous day. This report is generated by a feedback form that was triggered when a […]
Read more
Volkswagen is a German Automotive. Established in 1937, Volkswagen is the top-selling and namesake marque of the Volkswagen Group, and is now the second-largest automaker in the world. Volkswagen has three cars in the top 10 list of best-selling cars of all time: the Volkswagen Golf, the Volkswagen Beetle, and the Volkswagen Passat. The Challenge […]
Read more
The Mopinion Exit Feedback Solution will reveal why visitors leave your website at crucial moments. Mopinion offers an innovative tool that helps companies gain better insight into their website’s visitors’ behaviour and motivation. You will be able to track down the problems customers encounter on your website during any important online process such as placing […]
Read more
