Our thoughts on Digital Customer Experience

Mopinion launches new integration with Salesforce

Mopinion: Mopinion launches new integration with Salesforce - Cover

Mopinion is pleased to announce that we’ve just launched a new integration with Salesforce. This new integration makes it possible for users to push feedback to a Salesforce Form. Salesforce offers two HTML forms: web-to-case (which creates a new support / service case in Salesforce with contact details and feedback) and web-to-lead (which creates a […]

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Top 27 Tools for your Martech Stack in 2020

Top 27 Tools for your Martech Stack in 2020 - header

Having the right tools in your toolbelt is a fundamental part of being a successful digital marketer. In fact, it’s almost impossible for digital marketers nowadays to perform their daily tasks without the assistance of these tools; tools that help automate processes and save precious time and money, ensuring a good return on marketing investment. […]

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Top 15 Best Enterprise CRM Software

Mopinion: Top 15 Best Enterprise CRM Software - Cover

There is no doubting that the CRM industry is a thriving one. According to Gartner, CRM is now considered the largest of all software markets – with a worldwide revenue of nearly $39.5 billion. Research director at Gartner even stated that CRM will ‘be the fastest growing software market with a growth rate of 16%’ […]

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Digital Customer Experience – looking beyond the feedback hype

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A customer experience strategy that is securely deployed on digital customer experience goes beyond installing a simple feedback tool on your website. It is not just about collecting feedback, but also about focussing on customer insight and follow-up action. Different organisations use customer feedback in different ways, such as data collection or turning insights into […]

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