When it comes to customer loyalty it’s very easy for businesses to focus on those people that have had problems or issues and want to complain. In some ways this is the ‘low hanging fruit’ of customer relations because often this group will be proactive in contacting you (they have a problem they want to […]
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Udesh Jadnanansing, Co-Founder/ Chief of Revenue at Mopinion, looks at how online retailers should strive for ‘Excellent’ rather than settle for ‘Good’ and looks at the ways they can take their CEM to the next level to reap the rewards. Customer Experience Management (CEM) is big business. In an environment where retaining customers is just […]
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