Our thoughts on Digital Customer Experience

Canterbury City Council leverages feedback to achieve customer centricity online
Mopinion: Canterbury City Council leverages feedback to achieve customer centricity online - Canterbury Cover Image

Canterbury City Council (CCC) is the local authority for the City of Canterbury, which is situated in the county of Kent, United Kingdom. Canterbury City Council, a relatively new client of Mopinion, works with a relatively small in-house team that includes research, analysis, service design, development and content design skills. This team’s goal? Giving their […]

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Government agencies & NGOs: What can they do to become more customer centric online?
Mopinion: Government Agencies & NGOs: What Can you do this year to become more customer-centric? - Cover Image

More and more government agencies and NGOs are starting to focus on what is called ‘the online citizen experience’. In fact according to an Accenture survey, nearly 65% of public service leaders have claimed that a personalised, online citizen experience is one of their highest priorities. However, in order to achieve this, these agencies must […]

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