Our thoughts on Digital Customer Experience

The Economic Board’s kick off with Mopinion software

The Economic Board’s kick off met Mopinion software - header

The Economic Board recently started collecting customer feedback using Mopinion software. Curious as to their motives with our software, Mopinion decided to dig a little deeper and learn more about their intentions with our software as well as feedback goals in general. The Economic Board is a Triple Helix collaboration between government, knowledge institutes and […]

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How to Measure Customer Loyalty with Online Surveys

Mopinion: How to Measure Customer Loyalty with Online Surveys - Cover Image

According to Edelman, customers that continue to support your brand over time will spend 67% more than your new customers. A.K.A. your most loyal customers are the most critical to the success of your business. This really puts the pressure on for companies, which is why it’s important to continuously measure customer loyalty. Measuring loyalty […]

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Best Online Feedback Form Templates for Customer Effort Score (CES)

Mopinion: Best Feedback Form Templates for Customer Effort Score (CES) - Cover Image

Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering […]

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Collecting Goal Completion Rates and Customer Effort Scores in online ordering funnels

Mopinion: The power of GCR and CES in online ordering funnels - Cover image

Every ecommerce manager would agree that selling products and services online without monitoring customer experience metrics is the same as driving with your eyes closed. These are metrics such as Net Promoter Score (NPS), Goal Completion Rate (GCR) and Customer Effort Score (CES), all of which are heavily relied upon to determine both the success […]

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