Our thoughts on Digital Customer Experience

Best Online Feedback Form Templates for Customer Effort Score (CES)

Mopinion: Best Feedback Form Templates for Customer Effort Score (CES) - Cover Image

Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering […]

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Collecting Goal Completion Rates and Customer Effort Scores in online ordering funnels

Mopinion: The power of GCR and CES in online ordering funnels - Cover image

Every ecommerce manager would agree that selling products and services online without monitoring customer experience metrics is the same as driving with your eyes closed. These are metrics such as Net Promoter Score (NPS), Goal Completion Rate (GCR) and Customer Effort Score (CES), all of which are heavily relied upon to determine both the success […]

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