Our thoughts on Digital Customer Experience

Create the Ideal Online Marketplace with User Feedback

Mopinion: Marketplace cover image

Online marketplaces are becoming increasingly popular as more and more online shoppers find their way through these handy e-commerce platforms. In fact it’s hard to remember what online shopping was like before these online sales giants entered the market. But when it comes to digital marketing, the challenges for keeping online marketplaces competitive are quite […]

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How SaaS companies can improve their Customer Experience (CX)

How SaaS companies can improve their customer experience

Some of the best SaaS companies have achieved long-term success because of their obsession with the customer experience (CX). I mean, think of Amazon (US) and Uber. These companies are practically pioneers in the field of CX and look where’s it gotten them. However, designing and delivering a great experience in the software industry can […]

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Top 15 Digital Customer Experience (CX) Solutions

Mopinion: Top 15 Digital Customer Experience (CX) Solutions - Cover

These days our online customers are the ones calling the shots. And they’re doing it by placing more and more weight on the digital customer experience when it comes to choosing you or your competitor. In fact, according to a report released by Salesforce, ‘nearly 84% of customers feel that experiences are as important as […]

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The Biggest CX Software Acquisitions in 2020

Mopinion: The Biggest CX Software Acquisitions in 2020 - Cover

The concept of going digital has been gaining ground in the CX space for years. This is by no means new. However, in the midst of the current crisis, this motivation has since accelerated, pushing organisations to embrace digital solutions and the digital customer experience. As a result, the CX space remains a thriving one, […]

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The State of Customer Experience (CX) in 2020


It’s mid-2020 and we’re still in the midst of a raging Coronavirus pandemic, which has greatly affected the lives and livelihood of people and businesses all across the globe. That being said, this pandemic will likely also have a lasting impact on the state of the customer. In other words, when things ‘return to normal’, […]

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Take CX to the next level with these 5 Youtube videos


Trends and developments are continuously sprouting up within Customer Experience (CX). In fact there are so many new trends that it can be hard to keep track. Previously we were just satisfied with having a customer-oriented approach, but nowadays we want to take this one step further… With over 2 billion users, YouTube has a […]

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How Can AI-Based Automation Tools Improve Customer Experience?

Mopinion: How Can AI-Based Automation Tools Improve Customer Experience? - Cover

Thanks to different technological advancements, customers interact and engage with brands in numerous ways and on various channels. As a result, their expectations have skyrocketed, meaning that they demand seamless experiences. 80% of companies consider customer experience to be one of their most powerful competitive differentiators. In order to keep pace and be a disruptor […]

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Top 20 Customer Journey Mapping Tools: An Overview

Mopinion: Top 20 Customer Journey Mapping Tools: An Overview - Cover

These days customer expectations are higher than ever. Customers demand excellent service and anyone who fails in delivering a smooth customer experience will lose customers right on the spot. This means that you have to step up and stand out to beat your competitors. It’s time to gain ground by optimizing the customer journey. Each […]

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[Examples] Customer Experience (CX) Survey Questions

Mopinion: Examples of Customer Experience (CX) Survey Questions - Cover

Experts have predicted that by 2020, Customer Experience is set to take higher priority among customers than product or price. While the majority of businesses have read and understand that it’s an important factor for success, not all of them have the actual means to monitor and improve their efforts. Want to make sure your […]

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What is the Customer Experience Gap?

Mopinion: What is the Customer Experience Gap? - Cover Experience Gaps

We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a […]

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