Our thoughts on Digital Customer Experience

Alpharooms selects Mopinion software to aid in customer experience initiatives

Mopinion: Alpharooms selects Mopinion software to aid in customer experience initiatives - Cover Image

Alpharooms is one of the UK’s leading websites for discount hotels and flights, offering deals to over 220,000 properties around the world. Online travel bookings has largely become a commoditised marketplace that relies heavily on paid acquisition. Therefore price becomes a major factor in winning business – but in a market this big, no one […]

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10 Must-Read Guides to Digital Transformation

Mopinion: 10 Must-Read Guides to Digital Transformation - Cover image

While it may just sound like a tech buzzword, digital transformation is so much more than that. The digital transformation is a complex and sometimes even daunting process that impacts multiple aspects of your business – all with the goal of creating efficient digital operations. And this process involves not only meeting the demands of […]

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Top 10 Most Popular Mopinion Blog Posts of 2018

Mopinion: Top 10 Hottest Mopinion Blog Posts of 2018 - Confetti

And…that’s a wrap for 2018! We are thrilled to report that we’ve published nearly 100 blog posts this year. Aside from being a great resource for everything online feedback, the Mopinion blog covers a wide range of digital topics and trends. From Customer Experience and User Experience to the Online Customer Journey and the rise […]

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Free Templates for Customer Experience Surveys

Mopinion: Free Templates for Customer Experience Surveys - CX Survey Templates

Times are changing and customer priorities are shifting. In fact, experts are predicting that by 2020, Customer Experience is set to take higher priority among customers than product or price. At this point, most businesses have read and understand that it’s an important factor if they want their business to be successful, but not all […]

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The Best Website Intercept Survey Templates

Mopinion: The Best Website Intercept Survey Templates - Cover Image

Website Intercept Surveys are an ideal solution for many businesses. Not only do they have high response rates, but they are also effective in giving your business the necessary insights to improve website usability and customer satisfaction as well as achieve long-term goals such as customer retention. However, creating and employing website intercept surveys isn’t […]

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How to Increase CX Through Testing and Personalisation

Mopinion: How to Increase CX Through Testing and Personalization - Cover Image

I like to think that we follow the golden rule: market to others as you would like to be marketed to. This really boils down to putting Customer Experience (CX) first. Being ‘customer-obsessed’ is certainly in vogue, as the Ritz-Carlton, Trader Joe’s, Netflix and others that made Forbes’ Most Customer-Obsessed Companies In 2018 list will […]

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Making Customer Feedback Meaningful: An Interview with our Founders

Mopinion: Making Customer Feedback Meaningful: An Interview with our Founders - Cover

Want to take a look behind the curtain of leading feedback analytics software Mopinion? We recently sat down with Mopinion founders and feedback experts, Udesh Jadnanansing and Kees Wolters to get their advice on how businesses can make their customer feedback truly meaningful. In this interview, Jadnanansing and Wolters elaborate on key topics circulating the […]

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Mopinion’s Top 10 ‘Hottest’ Blog Posts of 2017

Mopinion: Mopinion’s Top 10 ‘Hottest’ Blog Posts of 2017 - Cover Image

And…that’s a wrap for 2017! We are thrilled to report that we’ve published well over 100 blog posts this year. Aside from being a great resource for everything online feedback, the Mopinion blog covers a wide range of digital topics and trends. From Customer Experience and User Experience to the Online Customer Journey and the […]

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Top 20 Customer Journey Mapping Tools: An Overview

Mopinion: Top 20 Customer Journey Mapping Tools: An Overview - Cover

With rising customer expectations, the need to deliver an exceptional customer experience (CX) is at an all-time high. And frankly, the best way to achieve this superior level of CX is to visualise it – which is often done using a process called customer journey mapping. A customer journey map essentially tells the story of […]

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How improving customer experience can benefit SEO

Mopinion: How improving customer experience can benefit SEO - Cover image

Is customer experience an important search engine ranking factor? There are a number of different factors that go into how a website will rank on Google. For example, one is the number of links pointing at your site, and another is the makeup of the keywords that you choose to put on your page. But […]

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