Our thoughts on Digital Customer Experience

Take CX to the next level with these 5 Youtube videos

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Trends and developments are continuously sprouting up within Customer Experience (CX). In fact there are so many new trends that it can be hard to keep track. Previously we were just satisfied with having a customer-oriented approach, but nowadays we want to take this one step further… With over 2 billion users, YouTube has a […]

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How Can AI-Based Automation Tools Improve Customer Experience?

Mopinion: How Can AI-Based Automation Tools Improve Customer Experience? - Cover

Thanks to different technological advancements, customers interact and engage with brands in numerous ways and on various channels. As a result, their expectations have skyrocketed, meaning that they demand seamless experiences. 80% of companies consider customer experience to be one of their most powerful competitive differentiators. In order to keep pace and be a disruptor […]

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Top 20 Customer Journey Mapping Tools: An Overview

Mopinion: Top 20 Customer Journey Mapping Tools: An Overview - Cover

These days customer expectations are higher than ever. Customers demand excellent service and anyone who fails in delivering a smooth customer experience will lose customers right on the spot. This means that you have to step up and stand out to beat your competitors. It’s time to gain ground by optimizing the customer journey. Each […]

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[Examples] Customer Experience (CX) Survey Questions

Mopinion: Examples of Customer Experience (CX) Survey Questions - Cover

Experts have predicted that by 2020, Customer Experience is set to take higher priority among customers than product or price. While the majority of businesses have read and understand that it’s an important factor for success, not all of them have the actual means to monitor and improve their efforts. Want to make sure your […]

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What is the Customer Experience Gap?

Mopinion: What is the Customer Experience Gap? - Cover Experience Gaps

We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a […]

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The State of Customer Experience (CX): What’s happening now?

Mopinion: The State of Customer Experience (CX): What’s happening now? - Cover

Providing a good Customer Experience (CX) is on just about every organisation’s agenda these days. But where exactly is it headed? We can’t say for sure. What we can tell you though, is that this CX’s ecosystem of solutions is tethering between both expansion and consolidation. New niche solutions are sprouting up everywhere you look, […]

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31 Website Feedback Tools: An overview and comparison

Mopinion Overview Website Feedback Tools

There is a deluge of website feedback tools. Because of the diversity of feedback applications, you quickly loose the overview and it is not always clear where exactly the difference lies. What can be accomplished with which tool? I recently saw an overview of the “digital marketing landscape”. There were so many software tools listed […]

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Why The Customer Experience Should Be Your Main Focus This Year

Mopinion: Why The Customer Experience Should Be Your Main Focus This Year - Cover

If you’ve ever worked in the service industry I’m sure the chant “the customer is always right” still rings in your head. Customer service and the customer journey are not new concepts. However, the medium that customer service is carried out through today is new. With the eruption and growth of the internet over the […]

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Alpharooms selects Mopinion software to aid in customer experience initiatives

Mopinion: Alpharooms selects Mopinion software to aid in customer experience initiatives - Cover Image

Alpharooms is one of the UK’s leading websites for discount hotels and flights, offering deals to over 220,000 properties around the world. Online travel bookings has largely become a commoditised marketplace that relies heavily on paid acquisition. Therefore price becomes a major factor in winning business – but in a market this big, no one […]

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10 Must-Read Guides to Digital Transformation

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While it may just sound like a tech buzzword, digital transformation is so much more than that. The digital transformation is a complex and sometimes even daunting process that impacts multiple aspects of your business – all with the goal of creating efficient digital operations. And this process involves not only meeting the demands of […]

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