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The Biggest Customer Experience (CX) Software Acquisitions in 2021

The Biggest Customer Experience (CX) Software Acquisitions in 2021

Investments are booming in CX. Not only are more organisations investing in CX software for their business operations, but there’s a whole web of investments going on in the CX software market itself. In fact, Allied Market Research just released some figures on how the CX software market is performing. According to the report, ‘the […]

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The State of Customer Experience (CX) 2021

State of CX 2021

No doubt, the last year and a half has been challenging for everyone. For brands, the crisis has brought about fundamental changes to how customers behave, resulting in what can only be described as a tectonic shift in their behaviour. Now, as we enter the last quarter of 2021, the need and investment in customer […]

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Why NPS Is Only Half the Story

Warum der NPS nur die halbe Wahrheit ist

The infamous marketing metric, the NPS, or net promoter score, is about to celebrate its 20th anniversary. In 2003, Reichheld, Bain & Company and Satmetrix Systems wrote about the metric in the Harvard Business Review. The article dictated that NPS score shows how satisfied and loyal customers are by asking just one, simple question. Sounds […]

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Hey retailer, why don’t you have a mobile app?

customer experience app

Shopping habits today are wildly different from those of a few years ago. And the recent lockdowns have – of course – also contributed to this change. As a result, the digital transformation has accelerated and therefore, the number of mobile purchases within the retail industry has also skyrocketed. Mobile apps are ideal for displaying […]

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Create the Ideal Online Marketplace with User Feedback

Mopinion: Marketplace cover image

Online marketplaces are becoming increasingly popular as more and more online shoppers find their way through these handy e-commerce platforms. In fact it’s hard to remember what online shopping was like before these online sales giants entered the market. But when it comes to digital marketing, the challenges for keeping online marketplaces competitive are quite […]

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5 Ecommerce Challenges to Overcome in the Research Phase

Cover Image Ecommerce

Curious how your ecommerce business can leverage online feedback to maintain an attractive and high-performance website throughout the entire customer journey? From collecting feedback at various touchpoints to performing feedback analysis, there are plenty of ways to optimise your website so that it is perfectly ready for today’s well-informed customers. It’s time to eliminate all […]

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How SaaS companies can improve their Customer Experience (CX)

How SaaS companies can improve their customer experience

Some of the best SaaS companies have achieved long-term success because of their obsession with the customer experience (CX). I mean, think of Amazon (US) and Uber. These companies are practically pioneers in the field of CX and look where’s it gotten them. However, designing and delivering a great experience in the software industry can […]

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Top 15 Digital Customer Experience (CX) Solutions

Mopinion: Top 15 Digital Customer Experience (CX) Solutions - Cover

These days our online customers are the ones calling the shots. And they’re doing it by placing more and more weight on the digital customer experience (CX) when it comes to choosing you or your competitor. In fact, according to a report released by Salesforce, ‘the majority of global customers (54%) believe companies should expand […]

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The Biggest CX Software Acquisitions in 2020

Mopinion: The Biggest CX Software Acquisitions in 2020 - Cover

The concept of going digital has been gaining ground in the CX space for years. This is by no means new. However, in the midst of the current crisis, this motivation has since accelerated, pushing organisations to embrace digital solutions and the digital customer experience. As a result, the CX space remains a thriving one, […]

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The State of Customer Experience (CX) in 2020

state-of-cx-textless-100

It’s mid-2020 and we’re still in the midst of a raging Coronavirus pandemic, which has greatly affected the lives and livelihood of people and businesses all across the globe. That being said, this pandemic will likely also have a lasting impact on the state of the customer. In other words, when things ‘return to normal’, […]

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