Our thoughts on Digital Customer Experience

How to Increase CX Through Testing and Personalisation

Mopinion: How to Increase CX Through Testing and Personalization - Cover Image

I like to think that we follow the golden rule: market to others as you would like to be marketed to. This really boils down to putting Customer Experience (CX) first. Being ‘customer-obsessed’ is certainly in vogue, as the Ritz-Carlton, Trader Joe’s, Netflix and others that made Forbes’ Most Customer-Obsessed Companies In 2018 list will […]

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Making Customer Feedback Meaningful: An Interview with our Founders

Mopinion: Making Customer Feedback Meaningful: An Interview with our Founders - Cover

Want to take a look behind the curtain of leading feedback analytics software Mopinion? We recently sat down with Mopinion founders and feedback experts, Udesh Jadnanansing and Kees Wolters to get their advice on how businesses can make their customer feedback truly meaningful. In this interview, Jadnanansing and Wolters elaborate on key topics circulating the […]

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Mopinion’s Top 10 ‘Hottest’ Blog Posts of 2017

Mopinion: Mopinion’s Top 10 ‘Hottest’ Blog Posts of 2017 - Cover Image

And…that’s a wrap for 2017! We are thrilled to report that we’ve published well over 100 blog posts this year. Aside from being a great resource for everything online feedback, the Mopinion blog covers a wide range of digital topics and trends. From Customer Experience and User Experience to the Online Customer Journey and the […]

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Top 20 Customer Journey Mapping Tools: An Overview

Mopinion: Top 20 Customer Journey Mapping Tools: An Overview - Cover

With rising customer expectations, the need to deliver an exceptional customer experience (CX) is at an all-time high. And frankly, the best way to achieve this superior level of CX is to visualise it – which is often done using a process called customer journey mapping. A customer journey map essentially tells the story of […]

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How improving customer experience can benefit SEO

Mopinion: How improving customer experience can benefit SEO - Cover image

Is customer experience an important search engine ranking factor? There are a number of different factors that go into how a website will rank on Google. For example, one is the number of links pointing at your site, and another is the makeup of the keywords that you choose to put on your page. But […]

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Introducing a new community for Customer Experience News

Mopinion: Introducing a new community for Customer Experience News - Customer Experience News

Mopinion, a proud sponsor, is happy to announce the launch of a new online community, Customer Experience News. It includes curated content that covers trending topics such as customer experience, user experience and technology with a global reach. Customer Experience News’ definition of what is relevant for the community is quite broad. All news items […]

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3 Ways Online Feedback Can Prevent a ‘Scary’ Customer Experience

Mopinion: 3 Ways Online Feedback Can Prevent a Scary Customer Experience - Cover image

Halloween is slowly creeping up on us. There’s that subtle hint of pumpkin spice lingering in the air, costumes filling up all of the party stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix. With all of this Halloween fever around us, we simply […]

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Customer Story: Nederlandse Loterij doesn’t gamble with customer experience

Mopinion: Customer Story: Nederlandse Loterij doesn’t gamble with customer experience - Cover image

Nederlandse Loterij, the famous Dutch lottery, offers several wonderful games of chance in the Netherlands, such as the Staatsloterij, Lotto and TOTO. These games help the Nederlandse Loterij achieve its main ambition, which is contributing to a happier and healthier Holland. You may also know the Nederlandse Loterij as being one of the largest sports […]

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Live Chat Tools vs Online Feedback Surveys

Mopinion: Live Chat Tools vs Online Feedback Surveys - Cover Image

Providing a positive customer experience (CX) is becoming increasingly important among digital businesses. It is even seen as a major differentiator. Being able to provide a good CX for your customers means ‘staying in tune’ with their needs and making sure they are fully satisfied with not only your product or service itself, but also […]

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28 Voice of the Customer (VoC) tools: an overview & comparison

Mopinion: 28 Voice of the Customer (VoC) tools - Cover image

Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently […]

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