Our thoughts on Digital Customer Experience

What is the Customer Experience Gap?

Mopinion: What is the Customer Experience Gap? - Cover Experience Gaps

We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a […]

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The State of Customer Experience (CX): What’s happening now?

Mopinion: The State of Customer Experience (CX): What’s happening now? - Cover

Providing a good Customer Experience (CX) is on just about every organisation’s agenda these days. But where exactly is it headed? We can’t say for sure. What we can tell you though, is that this CX’s ecosystem of solutions is tethering between both expansion and consolidation. New niche solutions are sprouting up everywhere you look, […]

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Examples of Customer Experience (CX) Survey Questions

Mopinion: Examples of Customer Experience (CX) Survey Questions - Cover

By 2020, Customer Experience is set to take higher priority among customers than product or price. While the majority of businesses have read and understand that it’s an important factor if they want their business to be successful, not all of them have the actual means to monitor and improve their efforts. Want to make […]

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Why The Customer Experience Should Be Your Main Focus This Year

Mopinion: Why The Customer Experience Should Be Your Main Focus This Year - Cover

If you’ve ever worked in the service industry I’m sure the chant “the customer is always right” still rings in your head. Customer service and the customer journey are not new concepts. However, the medium that customer service is carried out through today is new. With the eruption and growth of the internet over the […]

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Alpharooms selects Mopinion software to aid in customer experience initiatives

Mopinion: Alpharooms selects Mopinion software to aid in customer experience initiatives - Cover Image

Alpharooms is one of the UK’s leading websites for discount hotels and flights, offering deals to over 220,000 properties around the world. Online travel bookings has largely become a commoditised marketplace that relies heavily on paid acquisition. Therefore price becomes a major factor in winning business – but in a market this big, no one […]

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10 Must-Read Guides to Digital Transformation

Digital Transformation Guides Cover

While it may just sound like a tech buzzword, digital transformation is so much more than that. The digital transformation is a complex and sometimes even daunting process that impacts multiple aspects of your business – all with the goal of creating efficient digital operations. And this process involves not only meeting the demands of […]

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Top 10 Most Popular Mopinion Blog Posts of 2018

Mopinion: Top 10 Hottest Mopinion Blog Posts of 2018 - Confetti

And…that’s a wrap for 2018! We are thrilled to report that we’ve published nearly 100 blog posts this year. Aside from being a great resource for everything online feedback, the Mopinion blog covers a wide range of digital topics and trends. From Customer Experience and User Experience to the Online Customer Journey and the rise […]

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Free Templates for Customer Experience Surveys

Mopinion: Free Templates for Customer Experience Surveys - CX Survey Templates

Times are changing and customer priorities are shifting. In fact, experts are predicting that by 2020, Customer Experience is set to take higher priority among customers than product or price. At this point, most businesses have read and understand that it’s an important factor if they want their business to be successful, but not all […]

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The Best Website Intercept Survey Templates

Survey Template

Website Intercept Surveys are an ideal solution for many businesses. Not only do they have high response rates, but they are also effective in giving your business the necessary insights to improve website usability and customer satisfaction as well as achieve long-term goals such as customer retention. However, creating and employing website intercept surveys isn’t […]

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How to Increase CX Through Testing and Personalisation

Increase CX Through Testing and Personalisation Cover

I like to think that we follow the golden rule: market to others as you would like to be marketed to. This really boils down to putting Customer Experience (CX) first. Being ‘customer-obsessed’ is certainly in vogue, as the Ritz-Carlton, Trader Joe’s, Netflix and others that made Forbes’ Most Customer-Obsessed Companies In 2018 list will […]

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