Our thoughts on Digital Customer Experience

Next-level Productivity: Mopinion now integrates with Trello

Mopinion: Next-level Productivity: Mopinion now integrates with Trello - Cover Image

Are you ready for next-level productivity? Then you’re in luck. Mopinion has just launched a new integration with collaboration software Trello. This new “out-of-the-box” integration allows users to push certain feedback items to their Trello boards (and cards) without ever having to leave the Trello app! Trust us on this. We know that it can […]

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What New Business Owners Always Get Wrong About Customer Feedback

Mopinion: What New Business Owners Always Get Wrong About Customer Feedback - Cover Image

Launching a business is incredibly exciting, particularly if you’re fresh to the world of entrepreneurialism. Everything feels raw and vital: a bright future is ahead of you, and you’re ready to chart the course of your destiny. However… it isn’t that simple. Whether you’re planning to sell products or offer a service, you’re going to […]

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A sound investment: Robeco improves the online experience with customer feedback

Mopinion: A sound investment: How Robeco improves the online experience with customer feedback - Cover

Robeco is an international asset manager that was founded in 1929 in Rotterdam, the Netherlands as the Rotterdamsch Beleggings Consortium (Rotterdam Investment Consortium). In fact, it was one of the first to offer investment opportunities to consumers. Over the years, Robeco has evolved from a traditional asset manager to an omnichannel service provider. Nowadays, everyone […]

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Canterbury City Council leverages feedback to achieve customer centricity online

Mopinion: Canterbury City Council leverages feedback to achieve customer centricity online - Canterbury Cover Image

Canterbury City Council (CCC) is the local authority for the City of Canterbury, which is situated in the county of Kent, United Kingdom. Canterbury City Council, a relatively new client of Mopinion, works with a relatively small in-house team that includes research, analysis, service design, development and content design skills. This team’s goal? Giving their […]

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Government agencies & NGOs: What can they do to become more customer centric online?

Mopinion: Government Agencies & NGOs: What Can you do this year to become more customer-centric? - Cover Image

More and more government agencies and NGOs are starting to focus on what is called ‘the online citizen experience’. In fact according to an Accenture survey, nearly 65% of public service leaders have claimed that a personalised, online citizen experience is one of their highest priorities. However, in order to achieve this, these agencies must […]

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Getting your team on board with customer feedback

Mopinion: Getting your team on board with customer feedback - Cover Image

If you are reading this article, my guess is that you are already on board with customer feedback. You have recognised the value of having a strong feedback programme and you’re well aware of what it can do for your websites and mobile apps – as well as your brand as a whole. However, for […]

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Top 15 Enterprise Feedback Management (EFM) Software

Mopinion: Top 15 Enterprise Feedback Management Software (EFM) - EFM Cover Image

Improve customer loyalty. Reduce customer churn. Maximize revenue. These are the top reasons why so many organisations have employed Enterprise Feedback Management Software(EFM). Interestingly enough, in a highly competitive market where your competitors are just a click away, we’re seeing that some organisations still haven’t embraced EFM. In fact, according to Destination CRM, only 42% […]

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How to Use Email Marketing to Get Feedback from Loyal Customers

Mopinion: How to Use Email Marketing to Get Feedback from Loyal Customers - Email Cover Image

Asking for customer feedback gives valuable insight into how your customers perceive your brand. Whether it’s positive or negative, you can use the collected information to adjust and provide a better experience. It also results in a stronger seller-buyer relationship since customers’ opinion are valued and appreciated. So how and where do you collect this […]

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Mopinion now integrates with chat software solution Rocket.Chat

Mopinion: Mopinion note integrates with chat software solution Rocket.Chat - Rocket Chat Cover

Good news project management junkies! The Mopinion webhook feature now enables you to integrate Mopinion with all of your favorite Rocket.Chat channels. Rocket.Chat is an open source chat software that enables teams to communicate and collaborate by way of file sharing, real-time chat and audio/video conferencing. With Rocket.Chat, the same configuration options as with other […]

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‘Tis the Season For Customer Feedback, Here’s Why…

Mopinion: ‘Tis the Season For Customer Feedback, Here’s Why... - Cover image

The holiday season is in full swing. And while most ecommerce businesses have been preparing for this for months already, we can’t help but notice that many of these same businesses are missing one important element in their strategies. Sure, they’ve optimised their mobile apps, set up various discounts and promotions to reel customers in, […]

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