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Starting your own Voice of the Customer Program

Starting your voice of customer program

Organisations nowadays have all of the data they need right at their fingertips. So why is it that some companies succeed and some struggle when it comes to the Voice of the Customer (VoC)? The answer to that is strategy. What those struggling organisations haven’t yet realised is that gathering VoC data is only half […]

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What is Customer Feedback? A guide to collecting and analysing your data

What is Customer Feedback - Cover

Are your customers getting value out of the online experience you’re offering? Are they satisfied with your products and services? And just how loyal are they to your brand exactly? These are the questions customer feedback will help you get the answers to. In return, this clarity and better understanding of customers’ needs is what […]

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Are you getting the most out of your customer feedback analytics?

Customer feedback analytics

Despite popular belief, collecting customer feedback alone isn’t necessarily a sustainable or even actionable process. Sure it will provide a quick glimpse into what online customers are thinking, but it will not give organisations the insights they need to truly optimise their online experience. If they want to be successful in doing this, they’ll need […]

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Why NPS Is Only Half the Story

Warum der NPS nur die halbe Wahrheit ist speaker

The infamous marketing metric, the NPS, or net promoter score, is about to celebrate its 20th anniversary. In 2003, Reichheld, Bain & Company and Satmetrix Systems wrote about the metric in the Harvard Business Review. The article dictated that NPS score shows how satisfied and loyal customers are by asking just one, simple question. Sounds […]

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Mopinion Raspberry has officially taken over!

You probably know this already but… (*drumroll*) we have finally switched over to Mopinion Raspberry! Our brand new, next generation user interface is now the one and only user interface of Mopinion. Tying together all the favourite functionalities of Mopinion Classic, the brand new Mopinion Raspberry interface enables users to conveniently collect and manage their […]

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Omoda wants more out of feedback and appoints Mopinion as its partner

Omoda logo

Omoda is a well-known Dutch shoe store chain with well over 20 physical stores and an extensive (international) webshop and online shopping app. In 2000 the Omoda store concept as we know it was launched and in 2007 online shopping was adopted. The combination of physical shops and an online store turned out to be […]

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What retailers can do with multilingual user feedback

Pencils

Many countries such as Belarus, Belgium, Canada, India, Ireland, South Africa, the United States and Switzerland are officially multilingual, but also have many monolinguals among them. For the United States this means that some of the population speaks English and some speak Spanish or Chinese. As a retailer or e-commerce company, this brings many challenges, […]

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How the Retail Industry Has Been Affected by The Global Pandemic

How the retail industry has been affected by the pandemic

The COVID-19 pandemic has strained many businesses across the globe. However, retailers’ challenges have been exceptional. In fact, it would be an understatement to say that the past year was a struggle for many retailers. Forbes even refers to last year’s events as ‘Retail’s Great Pivot’ – their way of describing this rapid shift in […]

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Hey retailer, why don’t you have a mobile app?

customer experience app

Shopping habits today are wildly different from those of a few years ago. And the recent lockdowns have – of course – also contributed to this change. As a result, the digital transformation has accelerated and therefore, the number of mobile purchases within the retail industry has also skyrocketed. Mobile apps are ideal for displaying […]

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Create the Ideal Online Marketplace with User Feedback

Mopinion: Marketplace cover image

Online marketplaces are becoming increasingly popular as more and more online shoppers find their way through these handy e-commerce platforms. In fact it’s hard to remember what online shopping was like before these online sales giants entered the market. But when it comes to digital marketing, the challenges for keeping online marketplaces competitive are quite […]

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