Our thoughts on Digital Customer Experience

Expresso Fashion & Claudia Sträter: Feedback for Every Stage of the Customer Journey

Mopinion: Expresso Fashion & Claudia Sträter: Feedback for Every Stage of the Customer Journey - Claudia Strater

Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can […]

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What is the online Voice of the Customer?

Mopinion: What is the online Voice of the Customer - Cover Image

The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service. Traditional Voice of the Customer studies consisted of focus groups and individual interviews, but times are changing. Nowadays […]

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What is a website feedback tool?

Mopinion: What is a website feedback tool - Feature image

With a website feedback tool you can dig deeper into the minds of your website visitors. A website feedback tool helps collect qualitative insights about the visitor, such as the visitor’s review of the website and where he/she is experiencing problems. A website feedback tool also makes it possible to interact with your visitors. You […]

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5 tips that will make you rethink your current online feedback strategy

Mopinion: 5 tips that will make you rethink your current online feedback strategy

Are you serious about listening to your online customers or is your website feedback tool just a vanity project? A lot of feedback tools out there make it easy to collect user feedback on your website or mobile app, but do they really help make your digital channels more customer centric? The majority of these […]

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Pros and Cons of Feedback Collection Types over the Years

Mopinion: Pros and Cons of Feedback types over the years

Smart businesses know customers are always in the driver’s seat thanks to the introduction of the internet. It has given them a powerful voice and they are not at all afraid to use it. Alternatively, other businesses do care about their customers but they really don’t feel that asking their feedback generates significant value. After […]

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Self-service customer feedback tools for your website: pros and cons?

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More and more companies are making every effort to improve the (digital) customer experience. According to Forrester, in 2019 this market will increase to a value of $ 8 billion. The first step towards improvement begins with the collection of data. After all, you must avail of the necessary information first in order to comprehend […]

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5 Ways to get more from your website feedback tool

Middle-aged man standing in front of wall covered in sticky notes, reading, back view

It’s impossible to imagine the online landscape today without feedback ‘buttons’ and ‘forms’. Some organisations have already gained many useful tips from customers using these tools. While others are still experimenting with feedback buttons left or right. Learn more about the different phases of utilising online feedback here. Because many digital marketers struggle with getting […]

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Utilising customer feedback to increase online sales

Mopinion: Utilising customer feedback to increase online sales

Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit. Unfortunately, many digital marketers are not leveraging the power of customer feedback to increase online sales, despite 38% of customers being willing […]

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Keeping up with the Rapidly Changing Digital Landscape

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Customer Experience monitoring is nothing new, but the ways and depth by which we can scrutinise it are evolving faster than ever before. A few years ago the focus was on the digital revolution in customer service and finding the best ways of providing online services (often replacing traditional human-to-human based interactions). Now though, customers […]

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