Our thoughts on Digital Customer Experience

360 Degree Customer Journey: What You Really Need To Know About It

Mopinion: 360 Degree Customer Journey: What You Really Need To Know About It - Cover Image

A 360-degree customer journey is a set of ideas and methods meant to take you from vague promises of being “customer-centric” to a concrete process for measurably offering more value to customers. By better understanding individuals and groups of customers, you’ll find ways to make your products more useful and smooth out the buying process, […]

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28 Voice of the Customer (VoC) tools: an overview & comparison

Mopinion: 28 Voice of the Customer (VoC) tools - Cover image

Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently […]

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