Our thoughts on Digital Customer Experience

Top 15 Heatmapping Tools You Might Want to Try

Heatmapping Tools

Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are […]

Read more

Why The Customer Experience Should Be Your Main Focus This Year

Mopinion: Why The Customer Experience Should Be Your Main Focus This Year - Cover

If you’ve ever worked in the service industry I’m sure the chant “the customer is always right” still rings in your head. Customer service and the customer journey are not new concepts. However, the medium that customer service is carried out through today is new. With the eruption and growth of the internet over the […]

Read more

360 Degree Customer Journey: What You Really Need To Know About It

360 Degree Customer Journey Cover

A 360-degree customer journey is a set of ideas and methods meant to take you from vague promises of being “customer-centric” to a concrete process for measurably offering more value to customers. By better understanding individuals and groups of customers, you’ll find ways to make your products more useful and smooth out the buying process, […]

Read more

28 Voice of the Customer (VoC) tools: an overview & comparison

Mopinion: 28 Voice of the Customer (VoC) tools - Cover image

Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently […]

Read more