Our thoughts on Digital Customer Experience

Expresso Fashion & Claudia Sträter: Feedback for Every Stage of the Customer Journey

Mopinion: Expresso Fashion & Claudia Sträter: Feedback for Every Stage of the Customer Journey - Claudia Strater

Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can […]

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Decathlon rolls out Mopinion feedback software in 23 countries

Mopinion: Decathlon rolls out Mopinion feedback software in 23 countries - Cover Image (Source: Skimium)

We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s […]

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Translink provides a seamless online experience with customer feedback

Mopinion: Translink provides a seamless online experience with customer feedback - Cover Image

Established in 2001 in the Netherlands, Translink operates as the connecting force behind the OV-chipkaart. One card used for accessing all sorts of public transportation, the OV-chipkaart is an easier and more secure way for people to travel. The OV-chipkaart also allows Dutch public transportation companies to make more efficient use of capacity, resources and […]

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Albert Heijn caters closely to online shoppers’ needs with customer feedback

Mopinion: Albert Heijn caters closely to online shoppers’ needs with customer feedback - Hamster

We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year […]

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Customer Success Story: How Simpel boosts customer experience using Mopinion

Mopinion: How Simpel boosts customer experience using Mopinion - Youri Cover Image

Simpel is the largest, independent sim only provider in the Netherlands. Simpel has been active in the Dutch telecom market since 2007. Thanks in part to its very distinct commercials, Simpel has gained a strong position in the telecom market. The Simpel website offers information about our products/services for potential customers and existing customers. We […]

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Customer Story: Nederlandse Loterij doesn’t gamble with customer experience

Mopinion: Customer Story: Nederlandse Loterij doesn’t gamble with customer experience - Cover image

Nederlandse Loterij, the famous Dutch lottery, offers several wonderful games of chance in the Netherlands, such as the Staatsloterij, Lotto and TOTO. These games help the Nederlandse Loterij achieve its main ambition, which is contributing to a happier and healthier Holland. You may also know the Nederlandse Loterij as being one of the largest sports […]

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Customer Success Story – How CNV Vakmensen uses online feedback for content optimisation

Mopinion: Customer Success Story - How CNV uses onlines fedback for content optimisation - Cover image

CNV Vakmensen is a modern labour union that addresses work and income interests. One of the largest in the Netherlands, its members benefit daily from the knowledge CNV Vakmensen has accrued since its establishment in 1896. This knowledge is shared with members in every stage of life: whether the member is studying, employed, seeking employment […]

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Customer Success Story – DELTA: enhancing online funnels with customer feedback

Customer Success Story – DELTA: enhancing online funnels with customer feedback - Cover Image

DELTA supplies 100% green energy – generated from Dutch and European wind as well as Dutch biomass – to consumers and businesses. Additionally, DELTA provides Zeeland with the fastest and most reliable internet as well as additional services such as television and telephony. The headquarters are located in Middelburg and Vlissingen (the Netherlands), where the […]

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Mopinion releases partner video featuring N3Wstrategy

Mopinion: Mopinion releases partner video featuring N3Wstrategy - Cover Image

Founded in 2008, N3Wstrategy is a consultancy that helps transform businesses into customer-centric organisations to help them grow. The agency focuses mainly on large enterprises and government organisations, as well as the upper segment of small and medium-sized businesses. In this partner video, N3Wstrategy’s Founder and Managing Partner, Nils Schmeling testifies to the importance of […]

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