Our thoughts on Digital Customer Experience


Leroy Merlin chooses Mopinion to shape online VoC programme

Mopinion: Leroy Merlin chooses Mopinion to shape online VoC programme - Cover

With more than 23,000 employees and 130+ stores across France, Leroy Merlin is the leading DIY retail brand in France – in the market of home improvement and gardening. The brand is not limited to an in-store offer. Leroy Merlin France also has a strong digital ecosystem with a fast growing website. As of 2019, […]

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Alpharooms selects Mopinion software to aid in customer experience initiatives

Mopinion: Alpharooms selects Mopinion software to aid in customer experience initiatives - Cover Image

Alpharooms is one of the UK’s leading websites for discount hotels and flights, offering deals to over 220,000 properties around the world. Online travel bookings has largely become a commoditised marketplace that relies heavily on paid acquisition. Therefore price becomes a major factor in winning business – but in a market this big, no one […]

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A sound investment: Robeco improves the online experience with customer feedback

Mopinion: A sound investment: How Robeco improves the online experience with customer feedback - Cover

Robeco is an international asset manager that was founded in 1929 in Rotterdam, the Netherlands as the Rotterdamsch Beleggings Consortium (Rotterdam Investment Consortium). In fact, it was one of the first to offer investment opportunities to consumers. Over the years, Robeco has evolved from a traditional asset manager to an omnichannel service provider. Nowadays, everyone […]

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Canterbury City Council leverages feedback to achieve customer centricity online

Canterbury Cover Image

Canterbury City Council (CCC) is the local authority for the City of Canterbury, which is situated in the county of Kent, United Kingdom. Canterbury City Council, a relatively new client of Mopinion, works with a relatively small in-house team that includes research, analysis, service design, development and content design skills. This team’s goal? Giving their […]

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From Pilot to Proven: Intergamma’s Feedback Story

Intergamma_Feature

Intergamma, the organisation behind brands GAMMA and KARWEI is the largest DIY (hardware) company in the Benelux region – with nearly 400 locations across the Netherlands and Belgium. As part of their online vision, Intergamma has set its sights on becoming the largest and best omnichannel retailer in the Benelux region. They knew that in […]

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Mopinion helps De Bijenkorf provide the ultimate omnichannel shopping experience

deBijenkorf Cover

De Bijenkorf, a renowned retail brand within the Netherlands known for its premium and personal service in stores, has had an offline presence for almost 150 years. It sells products such as clothing, footwear, bedding, furniture, jewelry and much more. The Bijenkorf website is an extension of their offline presence which enables their brand to […]

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Customer Success Story: How HEMA uses customer feedback to measure performance

HEMA Customer Story Cover

The largest franchise operator in the Netherlands, HEMA is a well-known retail chain which aims to ‘make daily life easier and more fun’. The HEMA brand is special in that it brings together several characteristics including: optimistic, clear, accessible, typical Dutch, reliable and unique – all of which are fused into its online channels (website […]

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Expresso Fashion & Claudia Sträter: Feedback for Every Stage of the Customer Journey

Expresso Fashion Claudia Strater Cover

Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can […]

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Decathlon rolls out Mopinion feedback software in 23 countries

Mopinion: Decathlon rolls out Mopinion feedback software in 23 countries - Cover Image (Source: Skimium)

We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s […]

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