Our thoughts on Digital Customer Experience

Leroy Merlin chooses Mopinion to shape online VoC programme

Mopinion: Leroy Merlin chooses Mopinion to shape online VoC programme - Cover

With more than 23,000 employees and 130+ stores across France, Leroy Merlin is the leading DIY retail brand in France – in the market of home improvement and gardening. The brand is not limited to an in-store offer. Leroy Merlin France also has a strong digital ecosystem with a fast growing website. As of 2019, […]

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Employee in the Spotlight: Guus Linzel

Guus Cover

The Employee Spotlight series is Mopinion’s special way of giving you an inside look at the people behind our brand. Last month we highlighted a member of our sales team, Sjoerd. This month we’re switching gears as we put a member of our Customer Success team in the spotlight, Guus. Check out his story… Meet […]

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Top 20 Customer Success Software: An Overview

Customer Success Software

How do you know your customers are really satisfied and have achieved their desired outcomes while using your product or service? How do you understand your customer churn rate and avoid losing your customers before they actually walk away? With customer success software, you can do exactly all those things and so much more. That’s […]

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Employee in the Spotlight: Pieter Hotke

Pieter-Cover

The Employee Spotlight series is our way of giving you an inside look at the people behind our brand. In last month’s Employee Spotlight, we interviewed a special member of the Mopinion Marketing team, Tjeerd. We hope you enjoyed his story. This month we’re switching gears as we highlight one of our Customer Success team […]

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Expresso Fashion & Claudia Sträter: Feedback for Every Stage of the Customer Journey

Expresso Fashion Claudia Strater Cover

Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can […]

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Decathlon rolls out Mopinion feedback software in 23 countries

Mopinion: Decathlon rolls out Mopinion feedback software in 23 countries - Cover Image (Source: Skimium)

We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s […]

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Translink provides a seamless online experience with customer feedback

Translink Testimonial Cover Image - translink en klantfeedback

Established in 2001 in the Netherlands, Translink operates as the connecting force behind the OV-chipkaart. One card used for accessing all sorts of public transportation, the OV-chipkaart is an easier and more secure way for people to travel. The OV-chipkaart also allows Dutch public transportation companies to make more efficient use of capacity, resources and […]

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Albert Heijn caters closely to online shoppers’ needs with customer feedback

Albert Heijn Testimonial Cover Image

We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year […]

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Customer Success Story: How Simpel boosts customer experience using Mopinion

Mopinion: How Simpel boosts customer experience using Mopinion - Youri Cover Image - simpel online klantbeleving

Simpel is the largest, independent sim only provider in the Netherlands. Simpel has been active in the Dutch telecom market since 2007. Thanks in part to its very distinct commercials, Simpel has gained a strong position in the telecom market. The Simpel website offers information about our products/services for potential customers and existing customers. We […]

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Customer Success Story – How CNV Vakmensen uses online feedback for content optimisation

Mopinion: Customer Success Story - How CNV uses onlines fedback for content optimisation - Cover image

CNV Vakmensen is a modern labour union that addresses work and income interests. One of the largest in the Netherlands, its members benefit daily from the knowledge CNV Vakmensen has accrued since its establishment in 1896. This knowledge is shared with members in every stage of life: whether the member is studying, employed, seeking employment […]

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