Our thoughts on Digital Customer Experience

How SaaS companies can improve their Customer Experience (CX)

How SaaS companies can improve their customer experience

Some of the best SaaS companies have achieved long-term success because of their obsession with the customer experience (CX). I mean, think of Amazon (US) and Uber. These companies are practically pioneers in the field of CX and look where’s it gotten them. However, designing and delivering a great experience in the software industry can […]

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Take CX to the next level with these 5 Youtube videos

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Trends and developments are continuously sprouting up within Customer Experience (CX). In fact there are so many new trends that it can be hard to keep track. Previously we were just satisfied with having a customer-oriented approach, but nowadays we want to take this one step further… With over 2 billion users, YouTube has a […]

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Digital Customer Experience (CX) Trends to Look out for in 2020

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CX definitely made some waves in 2019 with the hype of artificial intelligence, voice commerce and chatbots. And sure, these are still very much talked about in Digital CX but there’s a lot more on the menu this year. In fact, experts are already calling 2020 the year of ‘significant digital CX transformation’. It’s a […]

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[Examples] Customer Experience (CX) Survey Questions

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Experts have predicted that by 2020, Customer Experience is set to take higher priority among customers than product or price. While the majority of businesses have read and understand that it’s an important factor for success, not all of them have the actual means to monitor and improve their efforts. Want to make sure your […]

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What is the Customer Experience Gap?

Mopinion: What is the Customer Experience Gap? - Cover Experience Gaps

We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a […]

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Top Digital Customer Experience (CX) Trends for 2019

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Welcome to 2019… where digital technologies will start evolving faster than we can adapt. Where customers’ experience expectations will rise above everything else. Where predictive analytics will boost customer experience for good, and where data ethics will become the new competitive advantage. Bottom line: our customers expect now more than ever that the digital customer […]

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Free Templates for Customer Experience Surveys

Mopinion: Free Templates for Customer Experience Surveys - CX Survey Templates

Times are changing and customer priorities are shifting. In fact, experts are predicting that by 2020, Customer Experience is set to take higher priority among customers than product or price. At this point, most businesses have read and understand that it’s an important factor if they want their business to be successful, but not all […]

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How to Increase CX Through Testing and Personalisation

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I like to think that we follow the golden rule: market to others as you would like to be marketed to. This really boils down to putting Customer Experience (CX) first. Being ‘customer-obsessed’ is certainly in vogue, as the Ritz-Carlton, Trader Joe’s, Netflix and others that made Forbes’ Most Customer-Obsessed Companies In 2018 list will […]

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Top Digital Customer Experience (CX) Trends for 2018

Mopinion: Top Digital Customer Experience (CX) Trends for 2018 - Cover Image

Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that […]

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How Simpel boosts customer experience using Mopinion

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Simpel is the largest, independent sim only provider in the Netherlands. Simpel has been active in the Dutch telecom market since 2007. Thanks in part to its very distinct commercials, Simpel has gained a strong position in the telecom market. The Simpel website offers information about our products/services for potential customers and existing customers. We […]

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