Our thoughts on Digital Customer Experience

4 things to consider when building a digital marketing dashboard

Mopinion: Four things digital marketers should consider when building a dashboard

Dashboards are very convenient tools for tracking business metrics, KPIs and other important data points relevant to your company. In a recent blog post, we identified ten different types of data analysis and dashboarding tools that are used in digital marketing. If you read this article, you probably noticed that there are A LOT to […]

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10 Data Analysis and Dashboarding tools used in Digital Marketing

Mopinion: 10 Data Analysis and Dashboarding tools used in Digital Marketing

Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online […]

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