Our thoughts on Digital Customer Experience

What is an online feedback form?

Feedback form

An online feedback form is a dynamic tool which is used to capture customer feedback on websites and apps. Feedback forms can be triggered on your website in various ways with the goal of attaining specific feedback from your customers and determining whether or not they have reached their online goals, e.g. ordering a product […]

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10 Tips for Effectively Collecting feedback in online ordering funnels

Mopinion 10 tips for effectively collecting feedback header

I often talk about the ‘Three Pillars’ of online customer feedback (collecting, analysing and taking action) and undoubtedly without the initial stage of collecting the right feedback on your websites and apps the whole exercise is futile. Collecting the right customer feedback in your online ordering funnel takes careful planning and a firm understanding of […]

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5 Ways to get more from your website feedback tool

Middle-aged man standing in front of wall covered in sticky notes, reading, back view

It’s impossible to imagine the online landscape today without feedback ‘buttons’ and ‘forms’. Some organisations have already gained many useful tips from customers using these tools. While others are still experimenting with feedback buttons left or right. Learn more about the different phases of utilising online feedback here. Because many digital marketers struggle with getting […]

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Four tips on how to get started with collecting online customer feedback

4 tips on collecting online customer feedback

Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”. All these developments will […]

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