Our thoughts on Digital Customer Experience

The Difference Between Online User Feedback and Online Reviews

Mopinion: The Difference between Online User Feedback and Online Reviews - Cover Image

A common misconception among digital marketers is thinking that online user feedback and online reviews are one and the same. And we can’t exactly blame them. On the surface these two appear to be almost identical: both collect input (Voice of the Customer data) from online visitors and customers, both include user ratings or scores, […]

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Live Chat Tools vs Online Feedback Surveys

Mopinion: Live Chat Tools vs Online Feedback Surveys - Cover Image

Providing a positive customer experience (CX) is becoming increasingly important among digital businesses. It is even seen as a major differentiator. Being able to provide a good CX for your customers means ‘staying in tune’ with their needs and making sure they are fully satisfied with not only your product or service itself, but also […]

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