Our thoughts on Digital Customer Experience

5 Essential Types of User Experience Testing Tools

Mopinion: 5 Essential Types of User Experience Testing Tools - Cover

User Experience (UX) is somewhat of an ambiguous term. After all, how do you determine what is good UX and what is bad UX? Where do ‘they’ draw the line? And how do you know if you’ve got things under control? Offering up a superior digital user experience is becoming increasingly important among businesses and […]

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4 things to consider when building a digital marketing dashboard

Mopinion: Four things digital marketers should consider when building a dashboard

Dashboards are very convenient tools for tracking business metrics, KPIs and other important data points relevant to your company. In a recent blog post, we identified ten different types of data analysis and dashboarding tools that are used in digital marketing. If you read this article, you probably noticed that there are A LOT to […]

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Mopinion announces Gold Sponsorship of Digital Analytics event

digital analytics software

Online feedback reporting specialist Mopinion is to showcase how its feedback analysis solutions can help businesses to monitor and tailor their digital customer experience strategies. Mopinion proudly announces they are a Gold Sponsor of the Digital Analytics Congress 2016 which is being held October 12th in Utrecht – the Netherlands. Digital Analytics is a rapidly […]

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