One year later and we’re still in the thick of it. The pandemic has not only continued to accelerate the shift to digital customer experiences, but also pushed organisations to adopt and implement technologies in hopes of gaining a competitive edge. Customers today no longer base their loyalty on price or product. Instead, they are […]
Read more
In 2020 we witnessed countless unexpected trends emerge, from companies and consumers defying nearly all expectations to a complete transformation in our everyday professional and private lives. And it looks like 2021 is already shaping up to be just as unpredictable. Despite several industries being hit hard by the crisis, the online market continues to […]
Read more
CX definitely made some waves in 2019 with the hype of artificial intelligence, voice commerce and chatbots. And sure, these are still very much talked about in Digital CX but there’s a lot more on the menu this year. In fact, experts are already calling 2020 the year of ‘significant digital CX transformation’. It’s a […]
Read more
Let it be known. As an online retailer, you can’t always win on price. This is especially true around the holidays when customer expectations are high and time is of the essence. Everyone is scrambling to satisfy their Christmas lists by seeking deals, quick delivery, custom offers and most importantly, a good digital customer experience […]
Read more
Welcome to 2019… where digital technologies will start evolving faster than we can adapt. Where customers’ experience expectations will rise above everything else. Where predictive analytics will boost customer experience for good, and where data ethics will become the new competitive advantage. Bottom line: our customers expect now more than ever that the digital customer […]
Read more
Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that […]
Read more
Brought on by sharply heightened customer expectations and the rapid growth of digital channels and touchpoints, digital customer experience (CX) is exponentially shaping the strategy of many businesses today. According to Walker Information, ‘by 2020, customer experience will overtake price and product as the key brand differentiator’. This means that to remain competitive both now […]
Read more
According to Forrester, 72% of businesses say that improving Digital Customer Experience is their top priority. So where do we see it headed and what does that mean for these ambitious (and rightly so) companies? For starters, the relationship between businesses and their customers is undergoing a massive transformation. Business are now taking on a […]
Read more
It was a great turnout at the Marketing Technology 2016 event this year. Companies from all over the Netherlands came together to listen to fellow marketers, CTOs and growth hackers share their experiences. Among the speakers were big-name companies like Adobe, Philips, Unilever and Transavia. “By far one of the most common topics at the […]
Read more
