Our thoughts on Digital Customer Experience

Top Digital Customer Experience (CX) Trends for 2019

Mopinion: Top Digital Customer Experience Trends for 2019 - Cover

Welcome to 2019… where digital technologies will start evolving faster than we can adapt. Where customers’ experience expectations will rise above everything else. Where predictive analytics will boost customer experience for good, and where data ethics will become the new competitive advantage. Bottom line: our customers expect now more than ever that the digital customer […]

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Top Digital Customer Experience (CX) Trends for 2018

Mopinion: Top Digital Customer Experience (CX) Trends for 2018 - Cover Image

Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that […]

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Mopinion’s Partner Bright UK nominated by ECCCSAs for Best VoC Initiative

Mopinion: Mopinion’s Partner Bright UK nominated by ECCCSAs for Best VoC Initiative - Cover Image

Mopinion’s partner, Bright UK has been nominated together with DMG Media for the award for Best Voice of the Customer Initiative, as part of the European Contact Centre & Customer Service Awards (ECCCSAs) in the UK. The ECCCSAs are considered the ‘largest and longest running awards in the customer contact industry’. The organisations nominated are […]

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Top 10 Best Guides for Digital Customer Experience Experts

Mopinion: Top 10 Best Guides for Digital Customer Experience Experts - Cover Image

Brought on by sharply heightened customer expectations and the rapid growth of digital channels and touchpoints, digital customer experience (CX) is exponentially shaping the strategy of many businesses today. According to Walker Information, ‘by 2020, customer experience will overtake price and product as the key brand differentiator’. This means that to remain competitive both now […]

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Digital Customer Experience Trends for 2017

Mopinion: Digital Customer Experience Trends for 2017 - Cover Image

According to Forrester, 72% of businesses say that improving Digital Customer Experience is their top priority. So where do we see it headed and what does that mean for these ambitious (and rightly so) companies? For starters, the relationship between businesses and their customers is undergoing a massive transformation. Business are now taking on a […]

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A look back on the Marketing Technology event 2016

Mopinion: A look back on the Martech 2016 - Feature Image

It was a great turnout at the Marketing Technology 2016 event this year. Companies from all over the Netherlands came together to listen to fellow marketers, CTOs and growth hackers share their experiences. Among the speakers were big-name companies like Adobe, Philips, Unilever and Transavia. “By far one of the most common topics at the […]

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