While it may just sound like a tech buzzword, digital transformation is so much more than that. The digital transformation is a complex and sometimes even daunting process that impacts multiple aspects of your business – all with the goal of creating efficient digital operations. And this process involves not only meeting the demands of […]
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More and more government agencies and NGOs are starting to focus on what is called ‘the online citizen experience’. In fact according to an Accenture survey, nearly 65% of public service leaders have claimed that a personalised, online citizen experience is one of their highest priorities. However, in order to achieve this, these agencies must […]
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Mopinion is happy to announce its expansion to the French market as well as the appointment of a dedicated French sales team, led by Head of Sales for France, Fanny-Laure Thomas. This expansion is part of our greater strategy to better cater to the needs of its French clients, including the world’s largest sporting goods […]
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Looking for ways to optimise your online channels for your customers? Do you want to know why that one customer left your online funnel for what seems like no obvious reason? Obtaining insights into how you can tackle the different obstacles keeping you from achieving a smooth customer journey are pivotal to your business’ success. […]
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The digital transformation is upon us: a movement that is drastically reshaping the way organisations operate and how they deliver value to their customers. So what does this mean for organisations that still operate in a traditional manner? What kinds of hurdles will these organisations face and how can they adapt? Let’s take a look. […]
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I think we can all agree on one thing. All of us want to capitalise on those potential customers taking a peek at our website for the first time. But what happens when one of those customers drops off with no explanation? Diagnosing this behavior and “closing the loop” is crucial to the success of […]
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Customer Experience monitoring is nothing new, but the ways and depth by which we can scrutinise it are evolving faster than ever before. A few years ago the focus was on the digital revolution in customer service and finding the best ways of providing online services (often replacing traditional human-to-human based interactions). Now though, customers […]
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