Welcome back to 360 Digital! In the last episode of our podcast series 360 Digital we talked about how to take a strategic approach to experimentation and Stephen Pavlovich from Conversion.com gave us some great insights on how digital enterprises can set up a successful, data-driven experimentation process. In episode #3 however, we are going […]
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Many countries such as Belarus, Belgium, Canada, India, Ireland, South Africa, the United States and Switzerland are officially multilingual, but also have many monolinguals among them. For the United States this means that some of the population speaks English and some speak Spanish or Chinese. As a retailer or e-commerce company, this brings many challenges, […]
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Digital Customer Experience Trends in 2021 Why the Digital CX is important Biggest and most impactful trends for 2021 How to prioritise your digital CX program And much more.. Download your White paper today… Shape up your digital strategy with the latest predictions Meet our customers
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After sales efforts play a crucial role in customer satisfaction and retention. Not only do these efforts help generate loyal customers but also give an overall boost to your brand value. It is a direct reflection of your service and therefore compels customers to start believing in the brand and stick around for longer. So […]
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Consumers are ready for mobile commerce, but are retailers? Mobile has become a major driving force in our daily lives. Think about it. We have the world in the palm of our hands – from streaming videos and social media platforms to reading the news and messaging friends. And this newfound habit of bringing our […]
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The COVID-19 pandemic has strained many businesses across the globe. However, retailers’ challenges have been exceptional. In fact, it would be an understatement to say that the past year was a struggle for many retailers. Forbes even refers to last year’s events as ‘Retail’s Great Pivot’ – their way of describing this rapid shift in […]
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Leroy Merlin is the leading brand in the home improvement and DIY market in France. Though the brand has many physical stores, Leroy Merlin does not limit itself to traditional in-store sales but instead, it has also adopted an e-commerce approach which has been made possible thanks to its fast-growing website. The website guarantees a […]
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Shopping cart abandonment is an all too familiar challenge for many marketers in the ecommerce sector. Typically, abandonment rates are measured using tools such as Google Analytics or Adobe Analytics, giving you a numeric indication of when and where potential customers leave your shopping cart. However, the only way to identify the real reason […]
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Online marketplaces are becoming increasingly popular as more and more online shoppers find their way through these handy e-commerce platforms. In fact it’s hard to remember what online shopping was like before these online sales giants entered the market. But when it comes to digital marketing, the challenges for keeping online marketplaces competitive are quite […]
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Curious how your ecommerce business can leverage online feedback to maintain an attractive and high-performance website throughout the entire customer journey? From collecting feedback at various touchpoints to performing feedback analysis, there are plenty of ways to optimise your website so that it is perfectly ready for today’s well-informed customers. It’s time to eliminate all […]
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