Our thoughts on Digital Customer Experience

Mopinion & ContentSquare to host Champagne Breakfast in Amsterdam

Mopinion: Mopinion & ContentSquare to host Champagne Breakfast in Amsterdam - Cover

Have you heard about the upcoming Champagne Breakfast in Amsterdam? This special event – geared towards ecommerce companies looking to get ahead of the latest ecommerce trends, technologies and methodologies – will take place on October 31st in Amsterdam, the Netherlands. Hosted by Mopinion and ContentSquare, the breakfast event ‘Preparing for Ecommerce in 2020’ will […]

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Leroy Merlin chooses Mopinion to shape online VoC programme

Mopinion: Leroy Merlin chooses Mopinion to shape online VoC programme - Cover

With more than 23,000 employees and 130+ stores across France, Leroy Merlin is the leading DIY retail brand in France – in the market of home improvement and gardening. The brand is not limited to an in-store offer. Leroy Merlin France also has a strong digital ecosystem with a fast growing website. As of 2019, […]

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Top 20 Most Popular Ecommerce Platforms: An Overview


Ecommerce sales are booming. According to Shopify, sales are expected to reach $4.9 trillion in 2021; a jump of nearly $2.1 trillion when compared to the sales of 2018. Behind all of these ecommerce stores are ecommerce platforms that do the heavy lifting, allowing businesses to manage their website as well as sales. However, the […]

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From Pilot to Proven: Intergamma’s Feedback Story


Intergamma, the organisation behind brands GAMMA and KARWEI is the largest DIY (hardware) company in the Benelux region – with nearly 400 locations across the Netherlands and Belgium. As part of their online vision, Intergamma has set its sights on becoming the largest and best omnichannel retailer in the Benelux region. They knew that in […]

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Mopinion helps De Bijenkorf provide the ultimate omnichannel shopping experience

de Bijenkorf Cover

De Bijenkorf, a renowned retail brand within the Netherlands known for its premium and personal service in stores, has had an offline presence for almost 150 years. It sells products such as clothing, footwear, bedding, furniture, jewelry and much more. The Bijenkorf website is an extension of their offline presence which enables their brand to […]

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Customer Success Story: How HEMA uses customer feedback to measure performance

HEMA Customer Story Cover

The largest franchise operator in the Netherlands, HEMA is a well-known retail chain which aims to ‘make daily life easier and more fun’. The HEMA brand is special in that it brings together several characteristics including: optimistic, clear, accessible, typical Dutch, reliable and unique – all of which are fused into its online channels (website […]

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Why Online Feedback is Vital for Ecommerce Managers

Mopinion: Why Online Feedback is Vital for Ecommerce Managers - Cover Image

The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their […]

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Expresso Fashion & Claudia Sträter: Feedback for Every Stage of the Customer Journey

Expresso Fashion Claudia Strater Cover

Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can […]

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Mopinion software now available in Lightspeed app store


Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their […]

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