Our thoughts on Digital Customer Experience

Webinar: How UK retailer Selfridges Group utilises the power of online customer feedback

Mopinion: Webinar: How UK retailer Selfridges Group utilises the power of online customer feedback - Webinar Cover

Would you like to gather real time feedback from your online visitors as they shop? Perhaps you are doing this already but struggle to manage the data and pick out the important trends? If so, tune in to our upcoming webinar where we will be joined by special guests Stephan Brandenburg & Iris Rabenberg of […]

Read more

Why Online Feedback is Vital for Ecommerce Managers

Mopinion: Why Online Feedback is Vital for Ecommerce Managers - Cover Image

The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their […]

Read more

Mopinion software now available in Lightspeed app store

Mopinion: Mopinion app integration now available in Lightspeed app store - Cover Image

Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their […]

Read more

Mopinion to attend the eCommerce Expo event in London

Mopinion: Mopinion to attend the eCommerce Expo event in London - Cover Image

Mopinion will be present at the upcoming eCommerce Expo event, where we will showcase our feedback analytics software and let visitors see for themselves how easy it is to collect and visualise online feedback. The eCommerce Expo is an annual eCommerce event that covers all aspects of the online transactional process, from marketing, web-platforms and […]

Read more

Optimising the online customer journey: for eCommerce websites

Mopinion: Optimising the online customer journey: for eCommerce websites - Cover Image

It’s quite evident that the online buying process is no longer a linear one. Consumers are entering eCommerce websites from a myriad of different devices and online channels. And in the midst of all this chaos, your business needs to find a way to reel these consumers in as well as nurture them once they’ve […]

Read more


5 ways online customer feedback can optimise your webshop

Mopinion: 5 Ways Online Customer Feedback can make your webshop more successful - Cover image

You are an online marketer or eCommerce manager of a successful webshop and you’ve got all the necessary tools up and running. You’ve got your ads and retargeting efforts that provide you with leads. Then there’s A/B testing which provides insight into what is and isn’t converting your visitors. Meanwhile your web analytics and heatmaps […]

Read more

Four tips for ecommerce companies who want to start collecting digital feedback

Mopinion: Four tips for ecommerce companies who want to start collecting digital feedback - Ecommerce Cover Image

The headstone to a sustainable customer-retailer relationship, increased online conversions and improved customer loyalty, online customer feedback can be a real competitive advantage for companies in the ecommerce industry. However, collecting the right customer feedback takes careful planning and a firm understanding of the journey your customers take when buying a product on your website […]

Read more

A closer look at Holiday Feedback Volumes

A closer look at Holiday Feedback Volumes - Cover

The holidays have a special way of bringing people together, especially in the world of online customer feedback. Check out our latest infographic to see just how much feedback volumes skyrocket around the holidays. Here we’ve zoomed in on some specific industries and as expected, Ecommerce really caught our eye. Check it out! Stay tuned […]

Read more