Fun fact. American consumers will pay 17% more to purchase from a company with a reputation of delivering a great customer experience. In fact, this trend has made quite an impact on US ecommerce companies in recent years as it has led organisations to adopt feedback strategies in hopes of achieving this status. With feedback […]
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It’s safe to say that marketers today have a totally different job than the marketers of ten or, even, five years ago. Like many other disciplines these days, marketing is constantly changing and evolving, and, due to new technologies, the jobs of marketers are finally getting easier to manage. Now, thanks to marketing automation software, […]
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Black Friday and Cyber Monday, which were once exclusively American traditions, have become well-established events for shoppers worldwide. Originally coined in the early 1960s, ‘Black Friday’ described the chaos that resulted when large crowds of tourists came into the city to begin their holiday shopping. Today, things aren’t that different, though, now people can avoid […]
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Running a webshop can be one hell of a ride. From cart abandonments over basic usability issues and low conversion rates – if you know, you know. We are asking Ecommerce managers to work on your conversion rate optimisation constantly, because (like in so many other life-situations) consistency is key! In this article, we […]
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Mopinon has just released another new episode on its growingly popular podcast series 360 Digital. So what’s the juicy topic this month? For our 6th episode we’re switching gears and focusing on another field of digital: conversion rate optimisation (or CRO). The reason being is that somewhere along the line, the process of optimising online […]
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Calvin Klein is one of the most recognised fashion houses of today. Famous for their iconic underwear, Calvin Klein offers clothing, footwear, jewellery as well as fragrances. From a digital perspective, Calvin Klein places a lot of value on data-driven decision making. They do this by not only monitoring quantitative behavioural data, but also by […]
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With 34 branches in Germany and an online shop with over 35,000 articles from 500+ brands available in Germany, Austria and Switzerland, SportScheck is one of the largest sports retailers in the DACH region. The organisation has recently set out to become the meeting place for all things sport-related. In this customer story we will […]
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Welcome back to 360 Digital! In the last episode of our podcast series 360 Digital we talked about how to take a strategic approach to experimentation and Stephen Pavlovich from Conversion.com gave us some great insights on how digital enterprises can set up a successful, data-driven experimentation process. In episode #3 however, we are going […]
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Many countries such as Belarus, Belgium, Canada, India, Ireland, South Africa, the United States and Switzerland are officially multilingual, but also have many monolinguals among them. For the United States this means that some of the population speaks English and some speak Spanish or Chinese. As a retailer or e-commerce company, this brings many challenges, […]
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Digital Customer Experience Trends in 2021 Why the Digital CX is important Biggest and most impactful trends for 2021 How to prioritise your digital CX program And much more.. Download your White paper today… Shape up your digital strategy with the latest predictions Meet our customers
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