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5 Powerful Email Marketing Techniques that will Improve your Open Rates

Email marketing techniques to improve your open rates

One of the most common challenges among email marketers is improving their open rates. To put it into perspective, your email open rate should be between 15-25% (depending on your industry of course). But the reality is, many businesses simply aren’t achieving these numbers within their email marketing campaigns. So how can they improve? Sure, […]

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15 Vital Email Marketing Best Practices for 2020

Mopinion: 15 Vital Email Marketing Best Practices for 2020 - Cover

If you want to engage with your prospects successfully, you need to launch a multi-pronged marketing effort. That being said, the importance of optimising your email marketing strategy can’t be overstated. Despite the growing presence of social media platforms, consumers continue to rely on email — and therein lies the power of your email marketing […]

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Top 27 Tools for your Martech Stack in 2020

Top 27 Tools for your Martech Stack in 2020 - header

Having the right tools in your toolbelt is a fundamental part of being a successful digital marketer. In fact, it’s almost impossible for digital marketers nowadays to perform their daily tasks without the assistance of these tools; tools that help automate processes and save precious time and money, ensuring a good return on marketing investment. […]

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Best Email Marketing Services for Small Businesses (SMB)

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Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies […]

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How to Use Email Marketing to Get Feedback from Loyal Customers

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Asking for customer feedback gives valuable insight into how your customers perceive your brand. Whether it’s positive or negative, you can use the collected information to adjust and provide a better experience. It also results in a stronger seller-buyer relationship since customers’ opinion are valued and appreciated. So how and where do you collect this […]

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