Our thoughts on Digital Customer Experience

Looking back on the Champagne Breakfast in Amsterdam

Mopinion: Looking back on the Champagne Breakfast in Amsterdam - Cover

Picture this. You’re in a crowd of like-minded ecommerce enthusiasts all gathered to learn more about experimentation and testing. Not to mention the champagne is flowing and all of this is unfolding against the backdrop of the beautiful Pulitzer Hotel in Amsterdam. Sounds pretty nice for a Friday morning right? Last Friday, 21 February, Contentsquare […]

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How to Validate your Testing with Online User Feedback

Mopinion: How to Validate your Testing with Online User Feedback - Testing Cover

Testing (or experimentation) is a popular method for many organisations looking to optimise their digital channels, whether that’s websites, mobile apps or even email campaigns. This is important as having optimised channels can contribute to happier and more loyal customers. The truth is though, that while many organisations have incorporated testing techniques such as A/B […]

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