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‘How to take a Strategic Approach to Experimentation’ with Conversion.com

360 Digital Podcast Episode 2 Mopinion

Welcome back to 360 Digital! Last month we launched Mopinion’s brand new podcast series 360 Digital. In our very first episode, we talked qualitative and quantitative data with UX Expert Laura Klein. However, this month we’re switching gears and zooming in on a topic that will be especially interesting for those of you interested in […]

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Looking back on the Champagne Breakfast in Amsterdam

Mopinion: Looking back on the Champagne Breakfast in Amsterdam - Cover

Picture this. You’re in a crowd of like-minded ecommerce enthusiasts all gathered to learn more about experimentation and testing. Not to mention the champagne is flowing and all of this is unfolding against the backdrop of the beautiful Pulitzer Hotel in Amsterdam. Sounds pretty nice for a Friday morning right? Last Friday, 21 February, Contentsquare […]

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How to Validate your Testing with Online User Feedback

Mopinion: How to Validate your Testing with Online User Feedback - Image

Testing (or experimentation) is a popular method for many organisations looking to optimise their digital channels, whether that’s websites, mobile apps or even email campaigns. This is important as having optimised channels can contribute to happier and more loyal customers. The truth is though, that while many organisations have incorporated testing techniques such as A/B […]

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