Our thoughts on Digital Customer Experience

How to Collect Email Campaign Feedback

Mopinion: How to Collect Email Feedback from Your Customers - Cover Image

Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email marketing still remains one of the most effective marketing channels with the highest return on investment (ROI). Much like other marketing […]

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Mopinion now offers a feedback plugin for WordPress

Mopinion: Mopinion now offers a feedback plugin for WordPress - Cover Image

Good news for all you WordPress lovers out there! Mopinion now offers a WordPress plugin that enables WordPress-based websites to easily run Mopinion software on their site and start capturing customer feedback for free. In case you’re not yet familiar, WordPress is one of the most popular content management systems available with nearly 75 million […]

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Customer Success Story – TUI: a multichannel feedback solution for a major travel organisation

Customer Success Story: TUI - Cover image

Discover your smile. Those are the famous words of market leading travel organisation, TUI. Via numerous channels (TUI.nl, TUI travel agencies and the Contact Center), TUI offers a myriad of holiday packages catered to all types of travelers, including sunshine & winter holidays, city trips, weddings, sports & activities, and even flights via its own […]

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The top ten online irritations of 2016

Mopinion: Top ten online struggles of 2016 - Cover Photo

Problems logging in, never-ending download sessions, unable to find what you’re looking for? If you haven’t encountered these issues online, consider yourself one of the lucky ones. Almost all of us, as consumers, experience different frustrations and irritations online. The tricky part here is for companies to be able to identify where these pain points […]

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New website? 5 reasons to start with customer feedback right away

Mopinion: New website? 5 reasons to start with customer feedback right away

In this rapidly changing digital world, a company website functions as a calling card and is often the primary channel for customer relations. As a digital marketeer, you are constantly coming up with new ways to satisfy your online customers. After a few years, your website may no longer meet requirements and you will need […]

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Self-service customer feedback tools for your website: pros and cons?

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More and more companies are making every effort to improve the (digital) customer experience. According to Forrester, in 2019 this market will increase to a value of $ 8 billion. The first step towards improvement begins with the collection of data. After all, you must avail of the necessary information first in order to comprehend […]

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Utilising customer feedback to increase online sales

Mopinion: Utilising customer feedback to increase online sales

Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit. Unfortunately, many digital marketers are not leveraging the power of customer feedback to increase online sales, despite 38% of customers being willing […]

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Four tips on how to get started with collecting online customer feedback

4 tips on collecting online customer feedback

Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”. All these developments will […]

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The ten biggest website irritations of 2015

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We have all seen the YouTube-films of people going completely nuts because their computer won’t do what they want it to. We also understand the irritations that can give rise to this behaviour. Sometimes it’s your computer that won’t do what you want, sometimes it’s a website that drives you crazy. The last thing that […]

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The Five Most Important Reasons to Focus on the Digital Customer Experience

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The digital customer experience had redefined the way businesses and their customers interact. Whilst it has undoubtedly revolutionised the way many people approach their buying, there are still organisations which are yet to fully embrace the phenomenon and understand fully the multi-touchpoint sales funnels that customers now expect. There are many great reasons to focus […]

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