Our thoughts on Digital Customer Experience

Kia starts marketing campaign with Mopinion reviews

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This week Kia Netherlands started a new media campaign for the Kia Picanto. A central theme in the campaign are customer reviews. Prospective Customers Partnering with Mopinion and their leading customer review platform since Spring 2014, more than 1000 customer reviews of Kia cars have been posted to the company’s website – with an average […]

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Digital Customer Experience – capturing the right customer insights

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Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one customer may use a different path than another to reach the desired goal. Therefore, to facilitate the holy grail of the digital customer experience you need a lot more than just some general […]

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Digital Customer Experience – the sum of insight and action

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If no action is taken, capturing online customer feedback is just a vanity tool. Equally, if customer feedback is simply stored in a system and nobody looks into it, the organisation is deprived of valuable customer insight. Its common sense to see that action taken on insights almost always leads to a positive outcome when […]

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Digital Customer Experience – looking beyond the feedback hype

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A customer experience strategy that is securely deployed on digital customer experience goes beyond installing a simple feedback tool on your website. It is not just about collecting feedback, but also about focussing on customer insight and follow-up action. Different organisations use customer feedback in different ways, such as data collection or turning insights into […]

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Avoiding the Four Pitfalls of Customer Experience Management Strategy

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On an almost daily basis I speak to companies about their thoughts and strategies on providing the best possible customer experience and it’s fair to say that the vast majority view it as a high priority on their business planning agenda. However, in the real world the challenge is often converting great ideas into a […]

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Embracing the Benefits of your Enthusiastic Customers

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When it comes to customer loyalty it’s very easy for businesses to focus on those people that have had problems or issues and want to complain. In some ways this is the ‘low hanging fruit’ of customer relations because often this group will be proactive in contacting you (they have a problem they want to […]

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Voice of the Customer helps financial sector

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Voice of the Customer helps financial sector regain trust and increase productivity After much of the global economy went into recession back in 2008, public confidence in financial institutions took an equally dramatic dive. Whatever the reality, a large percentage of public and media opinion shifted blame towards global ‘bankers’, unseen financial professionals that were […]

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What Can You Learn From Bad Customer Service

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What Can You Learn From Bad Customer Service By Stefanie Amini, Marketing Director, WalkMe When it comes to customer satisfaction, bad customer service is not a good thing – initially. However, the right company can take the critique they get from their bad customer service and turn it into a good thing. No person or […]

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Mopinion launches UK operations

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Dutch-based Customer-feedback specialist now offers bespoke services to UK businesses with new London office. London, 10th July 2013 – Customer feedback management software specialist Mopinion, today announces it has launched its UK division with a new office in London. The expansion of the business is in response to the strong demand for its software products […]

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